AR Best practices

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, 12th June

Leave a Comment / AR, AR Best practices, IIAR>, IIAR> Best Practices Paper, IIAR> Discussion Group, IIAR> Webinar /

The IIAR> Discussion Group
This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn), Independent AR professional, IIAR> Member and IIAR> 2022 AR Professional of the Year top 10. Sarita Kincaid (LinkedIn, @saritakAR) / VP Corporate Communications, SugarCRM.
Date> Thursday, June 12, 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, 12th June Read More »

IIAR> Best Practice Webinar : the AR Compass

IIAR> Best Practices Webinar: AR Compass, 2nd May

Leave a Comment / AR Best practices, IIAR>, IIAR> Best Practices Paper, IIAR> Webinar /

Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass model

IIAR> Best Practices Webinar: AR Compass, 2nd May Read More »

IIAR> Best Practice Webinar- Getting the most out of Analyst Advisory Programme

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April

Leave a Comment / AR Best practices, IIAR>, IIAR> Best Practices Paper, IIAR> Webinar /

Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April Read More »

IIAR> Webinar on peer review websites with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

IIAR> Best Practices Webinar: Peer Review Websites

Leave a Comment / AR, AR Best practices, IIAR>, IIAR> Discussion Group, IIAR> Webinar, Peer Review Sites /

Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into

IIAR> Best Practices Webinar: Peer Review Websites Read More »

IIAR Discussion Group - Tiering Best Practices

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering

Leave a Comment / AR, AR Best practices, IIAR>, IIAR> Best Practices Paper, IIAR> Discussion Group, IIAR> Events /

The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering Read More »

IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing analyst advisory days

Leave a Comment / AR, AR Best practices, Gartner, IIAR>, IIAR> Best Practices Paper, IIAR> Discussion Group, Schaffer AR, Starsight Communications /

Our next IIAR> Best Practice Paper will be on managing analyst advisory sessions –those strategy workshops with industry analysts called by some firms SAS days (strategy advisory sessions). Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing

IIAR> Discussion Group: managing analyst advisory days Read More »

IIAR> Webinar on Building a Skilled AR Team during the Great Opportunity

IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity

Leave a Comment / AR, AR Best practices, Atos, Ciena, IIAR>, IIAR> AR Professional Interviews, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> Webinar, Influencer Relations, SugarCRM, The IIAR> AR Professional, Team and Agency of the Year (ARPOTY) /

As a follow up to the IIAR> Awards 2021, join us for an engaging and informative “ deep dive” session  with some of the leading AR Pros in the industry to understand the most important qualities, tasks and activities that Analyst Relations Professionals should focus on transferring to their peers during one’s resignation. The panel

IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity Read More »

IIAR> Why should startups (and scaleups) have an analyst relations strategy? By Ludovic Leforestier / Starsight Communications and IIAR> Board Member.

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?

1 Comment / AR Agencies, AR Best practices, IIAR>, IIAR> Best Practices Paper, IIAR> Primer, Starsight Communications /

Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts.  In the following Primer, we break down how an

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? Read More »

IIAR> Discussion Group: managing analyst inquiries

IIAR> Discussion Group: managing inquiries

Leave a Comment / AR, AR Best practices, Capterra, CEB, EXP, Gartner, Gartner Symposium, GetApp, IIAR>, IIAR> Discussion Group, Peer Insights, Schaffer AR, Software Advice, Starsight Communications /

Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will

IIAR> Discussion Group: managing inquiries Read More »

IIAR> AR Professional of the Year -award logo

The IIAR> AR Professionals & AR Agency of the Year 2021

Leave a Comment / AR Best practices, IIAR> Agency Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, The IIAR> AR Professional, Team and Agency of the Year (ARPOTY) /

The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys

The IIAR> AR Professionals & AR Agency of the Year 2021 Read More »

IIAR> Webinar on the AR Job - 30/09/21

IIAR> Webinar recap: What is analyst & influencer relations (AR)?

2 Comments / AR, AR Best practices, IIAR>, IIAR> Best Practices Paper, IIAR> Primer, IIAR> Webinar /

Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations

IIAR> Webinar recap: What is analyst & influencer relations (AR)? Read More »

IIAR_AR_Job_webinar_updated_29Sep

IIAR> Primer: What is Analyst Relations (AR) and how is it evolving?

1 Comment / AR, AR Best practices, IIAR>, IIAR> Best Practices Paper, IIAR> Primer, Starsight Communications /

The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years.  A new

IIAR> Primer: What is Analyst Relations (AR) and how is it evolving? Read More »

2010_IIAR_UK_chapter_hero_image

IIAR> Monthly Meet-up June 21

Leave a Comment / AR, AR Best practices, IIAR>, IIAR> AR café, IIAR> Events, IIAR> Meetup, IIAR> UK Chapter /

How does AR supports returning to the workplace? Join us on Thursday 03 June 2021 for our monthly IIAR> virtual meet-up to discuss the topic of how AR can support the return to the workplace. Chosen by our members please bring your ideas and questions to this session with fellow AR pros to discuss approaches to how

IIAR> Monthly Meet-up June 21 Read More »

Teresa Cottam / Omnisperience

[GUEST POST] Teresa Cottam on the ethics of image rights

Leave a Comment / AR Best practices, Guest posts - Analysts, Omnisperience /

As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry

[GUEST POST] Teresa Cottam on the ethics of image rights Read More »

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with IIAR> Analyst of the Year 2020, Peter Marston / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

2 Comments / AR Best practices, Avasant, CCS Insight, IDC, IIAR> Analyst Firm Webinar, IIAR> Webinar, The IIAR> Analyst Of The Year (AOTY) /

As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to Read More »

The IIAR> Institute of Influencer & Analyst Relations
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.