2018

Logo IIAR AR Agency of the Year

No penalty shoot out required: the IIAR Analyst Relations Professional of the Year 2018

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In the midst of the nation being gripped by World Cup fever, the IIAR Summer Party happened to fall on a historic semi-final appearance by England. But that iconic World Cup Trophy was, of course, very far from being the most important accolade contested tonight. That’s right – tonight was also the announcement of the […]

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2018 IIAR London Summer Networking Event

The IIAR Summer Party celebrating the IIAR AR Professional and Team of 2018

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We are excited to announce the date of our famous IIAR Summer Party, which will celebrate the achievements of various analyst relations teams and professionals. The event is kindly sponsored this year by EY and HCL Technologies. Join us in a great riverside location, for a glamorous night of drinks, canapés, and networking on the

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[GUEST POSTING] Debunking Five Analyst Relations Myths

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Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to

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https://twitter.com/Loom_Systems/status/905444551204233217

[GUEST POST] Does Israel have more cool vendors than China?

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Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum,

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Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

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Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering

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Julia Pope / IIAR UK Chapter Lead

Effective Measurement: ARe we there yet?

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Effective measurement has become a bit of a challenge for AR practitioners, as stakeholders are demanding more tangible, immediate results that can easily be linked to business outcomes. With smaller teams and tighter budgets, AR professionals are under immense pressure to justify investment and prove overall value. As such, the IIAR’s recent webinar on measurement

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LexisNexis_logo

[JOB POSTING] Manager of Media & Analyst Relations / London, UK

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The Manager of Media & Analyst Relations, International, serves as a communications consultant for the international markets with the insurance division of LexisNexis Risk Solutions. This is a highly visible role designed for someone who loves public relations and working with senior leaders and collaborative teams to build awareness for our business. On a daily

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Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

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Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an

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Cindy Zhou / Constellation on the IIAR blog

[GUEST POST] Tips to Ensure a Productive Analyst Briefing

1 Comment / AR, AR Best practices, AR briefing tips, Constellation, Guest Posts, Guest posts - Analysts /

Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to

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Yannick Carriou @YCarriou, CEO CXP Group interviewed for the IIAR blog - Ludovic Leforestier @lludovic

Le CXP Group moves to consulting – CEO Yannick Carriou interviewed

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Le CXP is one of the oldest IT analysis firms around. It was created in 1973, six years before Gartner, under the auspices of the French Ministry of Industry by some of the largest French companies at the time: Air France, Anotec, Bred, BSN (now Danone), EDF, RATP and the Société Générale. Its remit was to

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Jon Collins / Inter Orbis and GigaOM

IIAR Webinar with Jon Collins: how not to be an industry analyst?

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Jon Collins from GigaOm (LinkedIn, @jonno) first picked up the analyst mantle in 1999, when he sent off a rather too hasty job application after a glass of wine. Since then he worked for, and with, a variety of larger and smaller firms — including picking up IIAR’s European Analyst of the Year award in 2012, a moment

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Julia Pope / IIAR UK Chapter Lead

[GUEST POST] How to lose an industry analyst in 10 days (and ways)

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A few months ago, I joined IIAR>’s webinar focused on the IIAR> Analyst Relations Professional and Team of the Year 2017. Every year, the IIAR> awards analyst relations (AR) professionals and teams based on the results of an annual survey shared with the global industry analyst community. The survey gathers the analysts’ collective insight on AR

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[JOB POSTING] Analyst Relations Manager / Dimension Data, London, UK

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Looking for the next step in your career? Enjoy a challenge?  Do you have an ambition for innovation? Want to make a difference? If you join our growing global team, you’ll be working for an industry leader with offices across five continents, in over 47 countries and more than 28 000 employees.  You will work

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[GUEST POST] How to Create a More Compelling Analyst Event

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I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of

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Peggy O'Neill, Senior Director Analyst Relations @ Informatica

[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill

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I’m the most hated person at my company today. Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them that

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Joshua Seerattan, IIAR Ottawa Chapter

Common Misconceptions and 4 Key Areas Tech Start-ups Can Benefit from Industry Analyst Relations

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Industry Analyst Relations is often characterized as a “Pay to Play” endeavor with little opportunity for the bootstrapped tech venture; this is not the case. I would argue that there are opportunities for a dedicated Tech Startup to benefit from pursuing Industry Analyst Relations (IAR) even without a large budget to spend. Keep in mind

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[JOB POSTING] Head of Analyst Relations (AR) / BAE Systems, London or Guildford, UK

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The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place.

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[JOB POSTING] Analyst Relations (AR) Specialist, BAE Systems / London or Guildford, UK

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The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place.

[JOB POSTING] Analyst Relations (AR) Specialist, BAE Systems / London or Guildford, UK Read More »