2018

Soichi Nakajima / IDATE DigiWorld

Around Soichi Nakajima from IDATE DigiWorld in 10 questions

Following our IIAR Webinar with Soichi Nakajima, Digital Telco Practice Lead (@NakajimaSoichi, LinkedIn) at IDATE DigiWorld, here’s his interview in ten questions. 1. What are your coverage areas? I cover all things Internet services and players; if you want to talk about the GAFA(M), FAMGA (yes it’s the same thing), FANG, BAT(X)… I’m all yours. To add […]

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IIAR Analyst Of The Year 2018: Margaret Adam / IDC

IIAR> Analyst Of The Year 2018: The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners. 2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have

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[JOB POST] Senior Marketing Manager, Analyst and Influencer Relations / Austin, Texas, USA

Company Overview: Epicor is one of the world’s leading software companies with over 20,000 customers in over 150 countries. With industry specific solutions for the manufacturing, distribution, retail and service industries, Epicor products allow our customers to focus on core, revenue generating activities while effectively and efficiently automating and streamlining their essential business functions. We

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Epam logo (IIAR website)

[JOB POSTING] Analyst Relations Specialist, EPAM, USA

You are creative, original and a visionary. You think outside of the box. You love innovating, collaborating with colleagues and expanding your skills. If this sounds like you, you should consider joining EPAM as an Analyst Relations Specialist. EPAM is currently looking for an Analyst Relations Specialist to join our marketing team. This individual is responsible for

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IIAR Xmas Party 2018 sponsored by HCL

It’s the most wonderful time of the year: IIAR> Christmas Networking Party London 2018 celebrating the Analyst of the year and the Analyst Firm of the year

Don’t miss the famous IIAR Christmas Networking Party on Tuesday 4th December 2018, featuring the IIAR Analyst Of The Year 2018!

It’s the most wonderful time of the year: IIAR> Christmas Networking Party London 2018 celebrating the Analyst of the year and the Analyst Firm of the year Read More »

Gartner Peer Insights Marly the Meerkat

Gartner Symposium / ITxpo 2018: key takeaways for AR professionals

This year’s keynote theme: the Continuous Next Strategy Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings. This was the first time in Europe that Mike Harris

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iDate DigiWorld webinar with the IIAR

IIAR> Analyst Firm Webinar: iDate DigiWorld

Local analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but

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Gartner IIAR logos

IIAR Discussion Group: negotiating with Gartner

Time to renew your Gartner subscription? Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion

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[JOB POST] Research Lead, Services Research, IDC / London, Frankfurt or Copenhagen

IDC Europe is looking for a Research Lead to build out its services research. The successful candidate will report to the management of IDC European Enterprise Research Group. IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC

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[JOB POST] Senior Research Analyst, Personal Computing Devices, IDC / London, UK

IDC’s Personal Computing Devices research group in Europe is looking for a Senior research analyst to support the expansion of its research and business. This is a highly visible position that requires the candidate to develop cutting-edge qualitative and quantitative research for IDC’s exceptionally diverse base of clients that includes hardware and software vendors and providers of

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[JOB POSTING] Industry Analyst Relations Manager, VMware / Staines, London, UK

The Role VMware has built its reputation based on the power of disruptive innovation, technology leadership, and the extraordinary business value of virtualization. As VMware’s business broadens partnering with industry analysts becomes more critical. This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound education and information-sharing

[JOB POSTING] Industry Analyst Relations Manager, VMware / Staines, London, UK Read More »

IIAR and ARinsights logo (IIAR website)

IIAR> Café with a quick cocktail party 8pm Nov 14

Do you want to network with other AR Practioners? Are you based near SF, CA?  Are you attending the ARInsights User Forum It’s free to attend and a great way to network with other AR Professionals. After the ARInsights cocktail hour, please join the IIAR at 3SIXTY Bar at the Hyatt Regency San Francisco Airport on

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Join us for the IIAR Café at the Gartner Symposium in Barcelona

If you are going to the Gartner Symposium 2018, Barcelona, drop in to the IIAR Breakfast and join the discussion on all things AR related with Yvonne Kaupp (@YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Analyst Relations and Market Strategy at Retarus. We’ll have an update on the IIAR, discuss recent Gartner news and other

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Accenture logo

[JOB POST] Media & Analyst Relations Specialist, Accenture / London, UK

Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Join Corporate Functions and you will become part of a diverse team which offers the essential expertise that enables

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[JOB POST] Industry Analyst Relations Senior Manager, Communications, Sage / Massachusetts or New York

Sage is a global company with a local heart. The market leader for cloud-based accounting, financials, enterprise management, people, and payroll software, we empower the world’s business heroes—from single-person startups to large enterprises. Our people are passionate and positive. We inspire our colleagues to serve business builders everywhere and champion their success. As a FTSE

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Lake at sunset image

[GUEST POST] How Analyst Relations Impacts Strategy 

Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest,

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Gartner Magic Quadrant shortcomings or how not to use the gartner magic quadrant

The Gartner Magic Quadrant methodology has become quite good now but it has two major shortcomings. Sometimes, inclusion criteria are fallacious (for instance analysts making an artificial distinction on whether a solution is offered as a software or a managed service without having the ability to check contract terms), inconsistent, or hard to evaluate (for

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