Bad timing for Forrester’s price increases?
Analyst relations professionals express frustrations with @Forrester price increases, ask the firms really listens to its customers #ARchat
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AR debates
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
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IIAR> Best Practice Call: AR Measurement
The next white paper in the IIAR>’s new series on best practice will focus on a topic that should be close to the heart of every AR professional: AR Measurement.
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IIAR> Webinar with Research In Action
Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany
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IIAR> Primer: Future Shock – The Coming State of Analyst Relations
The IIAR> has released a new IIAR> Best Practice Paper on The Future of AR (link to PDF for IIAR> members) by Gerry Van Zandt (LinkedIn, @gerryvz) / Oracle AR Director and Ludovic Leforestier (@lludovic, LinkedIn) / IIAR> Co-Founder and Board Member, Founder, Starsight Communications. This new and long-awaited white paper that provides fresh insights and information into how
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IIAR Discussion Group on “The Future of Analyst Relations” on January 30th
What is the future of Analyst Relations looking like? How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and
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IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant
[GUEST POST] Moving AR into IR…..
Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a
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IIAR> Analyst Firm Webinar: Crisp Research outlines European expansion
This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it
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2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold
This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less
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[GUEST POST] The secret trick to working with sales
Working with sales is easy. Just think like a salesperson! Working with sales should come naturally to a marketer once you get into the head of your sales colleagues. More than once I have been accused by my colleagues of “sounding like a salesman”. While not often meant as a compliment, that’s how I take
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Constellation and the curse of the (not so) magic quadrant
At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries
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[GUEST POST] Industry Analysts can be Influencers, Supporters or Antagonists
Industry Analysts – Love ’em or hate ’em, but ignore them at your peril Industry Analysts range from the boutique one-man band to the behemoth Gartner. Industry Analyst firms exist to fill a gap in the market – namely providing expertise in a particular field, so decision-making becomes easier. That’s the theory anyway, the reality
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IIAR Best Practice Paper: Agile Analyst Relations
Can you do agile AR? Tune in this IIAR webinar on the 3/4/16 #ARchat By @kuchlingh @YveKaupp @MrNesjo
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[GUEST POST] The Truth About Freemium Research
Guest post from @Paul_NH from @NHInsight on freemium research: is it worth what you pay for? http://iiar.wpcomstaging.com/2016/02/18/guest-post-the-truth-about-freemium-research/
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IIAR> Forum: How to take on the Digital Wave
A growing issue for AR pros and their companies is defining what ‘digital’ means. Or, more importantly, understanding how the different industry analyst firms define digital and “digital transformation”. It is certain that digital will “disrupt”, and that more existing businesses will get ‘Uber-ed”, as one of our panellists put it. However what is less
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Will research crowdsourcing finally move analyst firms to an experience business model?
Can @G2crowd displace @Gartner @IDC @Forrester and all? @tonybradleybsg
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Wrap-up: Netscout vs. Gartner re. Magic Quadrant positioning
Wrap-up of @NetScout vs. @Gartner_inc re #MagicQuadrant pieces by @DuncanChapple @stiennon @DavidFCarr #archat
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[GUEST POST] Analyst value does not equal word count
Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned
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[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics
Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was
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