AR’s Hype Cycle of vendor briefings, a post by @mrnesjo and @lludovic
Filed under: AR, AR Best practices, AR debates, Forrester, Gartner | Tagged: AR Best practices, AR debates, Forrester, Gartner | 1 Comment »
Has time come for a disruptive analyst firm?
Posted on Tuesday 27th March 2012 by Ludovic Leforestier
Bottom line:
Gaining enough scale to gain a sufficient end-user base is challenging for mid-sized firms but Constellation seem to be making all the right noises.
Establish firms need to break away from their traditional user base to reinvent themselves before baby-boomers retire.
Filed under: AR, AR debates, Constellation, Forrester, Gartner, IDC, IT Analysis Firms | Tagged: AR debates, Constellation, Forrester, Gartner | 24 Comments »
[Guest Post] Timing is everything by Simon Levin
Posted on Friday 6th January 2012 by hlaceygutsell
There’s no penalty for jumping the gun On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best. But when the starting gun goes off in relation to [...]
Filed under: AR, AR debates, Gartner, IT Analysis Firms, MagicQuadrant | Tagged: AR, AR debates, Gartner, IT analysis firms, MagicQuadrant | Leave a Comment »
[REBLOG] How to read an analyst report?
Posted on Tuesday 18th October 2011 by Ludovic Leforestier
This article was originally posted on hp.com: How to Read an Analyst Report. Good read.
Filed under: AR Best practices, AR debates | Tagged: AR Best practices, AR debates, Forrester, Gartner, IDC | Leave a Comment »
Analyst firms: rock star bands or record label dinosaurs?
Posted on Wednesday 12th October 2011 by Ludovic Leforestier
Are research firms stuck in the same IP enforcement trap than record labels?
Filed under: AR debates, Forrester, Gartner, IT Analysis Firms | Tagged: AR debates, Forrester, Gartner | 3 Comments »
Why do you need AR when you have PR?
Posted on Monday 5th September 2011 by Ludovic Leforestier
I’m often asked why bother with AR when there’s already a fully-fledged PR team? To many analysts and AR pros, this may sound like a strange question, after all do you ask an electrician to do the plumbing? However, I’ve seen many times in large corporations PR folks coming to manage AR teams (not always successfully [...]
Filed under: AR debates | Tagged: AR debates, IIAR, PR | 2 Comments »
Four ways analysts must respond to the crisis
Posted on Monday 25th July 2011 by Duncan Chapple
The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root cause of analysts’ lowering confidence. These are my four suggestions.
Filed under: AR Best practices, AR debates, IIAR, IT Analysis Firms | Tagged: AR Best practices, AR debates, IIAR | 7 Comments »
[IIAR Teleconference] There’s a crisis in analyst relations
Posted on Tuesday 21st June 2011 by Duncan Chapple
After more than a decade consulting to analyst relations teams, and some year before as an analyst, I’m seeing a deep, and deepening, crisis in analyst relations.
Filed under: AR debates | Tagged: analyst relations, AR, AR debates | 10 Comments »
IIAR discussion group – So Where AR You Going?
Posted on Monday 16th May 2011 by hkirkman
Recently, the IIAR held a discussion group on AR careers following a series of blog posts by Marc Duke on this topic.
AR still suffers from being in the shadow of PR and like Marc, most of those taking part in the call had fallen into AR careers by accident. What can we do, as an industry, to spread the word?
Filed under: AR, AR Best practices, AR debates, IIAR | Tagged: AR, AR Best practices, AR debates, IIAR | 5 Comments »
So Where AR You Going? – part 2
Posted on Thursday 28th April 2011 by hkirkman
In the second of his series of guest posts on AR careers, @marcduke looks at the skills required to succeed in AR and how to keep them in good shape.
Filed under: AR Best practices, AR debates, IIAR | Tagged: AR, AR Best practices, AR debates | Leave a Comment »
