Tag Archives | IDC

IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct.

IDCHow do you ensure that your AR programme is adding value to the business?  How do you build a strategic AR programme?

In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be answering at our next UK meeting.

Before this discussion, there’s an exclusive session with IDC.  Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC, will be speaking on its reach and influence with the end-user community. Continue Reading →

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IIAR Opportunity at IDC Directions in Santa Clara and Boston

IDCThe IIAR will be in attendance at the AR Luncheons at IDC Directions 2014 on the 11th of March in Santa Clara, CA and the 19th of March in Boston, MA. Please come by the IIAR table and say hello to John Gallagher (IIAR Member and US West Coast Coordinator) of Brunswick Group in Santa Clara and Alyssa Gilmore (IIAR Board Member and US Chapter Lead) of Bloomberg in Boston.
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Around Chris Lewis from Lewis Insight in 10 questions

This #friday’s post is about a minor celebrity of the telecoms world. After a rich career at Yankee (now 451Chris Lewis / Lewis Insighst), Ovum and IDC, Chris (@chr1slew1s, LinkedIn) has now set up his own indie consultinng firm under the eponymous name of Lewis Insights. Read on!

  1. What are your coverage areas?
    After over 30 years of working in telecoms & networking, I cover all aspects of the industry and related value and supply chains.  I believe my strength lies in taking the whole picture and understanding how the pieces fit together. In short, telecoms is entering a period when the economic laws of demand and supply will kick in as telecoms becomes part of the broader ICT eco system, so that’s my focus! Continue Reading →
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IIAR Christmas Networking Event concluded successfully!

Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along.  With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & SullivanInforma, Celent,  CCS Insight, Creative Intellect Consulting, AMI PartnersEuroLAN ResearchFreeform DynamicsPAC UKPlum ConsultingRedMonkVerdantixAnalysys MasonBloor Research, it sure was a great opportunity for IIAR members (including people from MicrosoftAccentureBearingPoint, CSC, TCSSymantecAtosDeloitteDassault SystemesTietoAvaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue Reading →

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Claus Egge – Rest in Peace

We’re very sad to hear that Claus Egge has passed away.

Claus was a lovely man and a great analyst.  For those who knew him, the world is now a poorer place.

Our sympathies go to his family, friends and colleagues.

If you would like to send a message, his colleagues at Rainmaker Files have asked for them to be sent to rememberingclaus@rainmakerfiles.com

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[GUEST POST] An Insider’s Guide to Technology Analysts by Cormac Foster

Thanks a lot to ReadWriteWeb to allow reposting of this excellent entry by By Cormac Foster (LinkedIn, @cormacfoster).

The original post can be found here.

Gartner IDC Forrester logos - IIAR blog post

Gartner. Forrester. IDC. And lots of smaller fish, too. You can’t read a tech-industy news story, attend a conference or listen to a sales pitch without someone quoting an industry analyst. For tech companies, analysts are big news and big business, promising to help with transformation, monetization and a slew of other things ending in “-ation.”

But what do technology industry analysts really do? And how do you find the one that’s right for your company’s needs. Let me try to explain, from the inside. You see, from 1999 through 2001, I was an analyst at Jupiter Research, now part of Forrester Research.

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Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This acquisition is still subject to regulatory and other approvals.

This move has a strong reminiscence from Forrester’s purchase of Springboard last year (read our post:Forrester joins the feeding frenzy, buys Springboard)

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Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012.

Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume of new applications distributed by the cloud, according to IDC. Ovum also put cloud as one of their key 2012 Super Themes saying there will be an evolution in the cloud with a focus on how to build the private cloud. Their feeling was, as with IDC, was that PaaS would be the fastest growing cloud segment and that enterprise adoption of the public cloud would significantly increase over the year.

Jane Doorly, VP of IDC discussed the industry’s shift to the “third platform” built on mobile, cloud, social, and Big Data technologies which will accelerate in 2012 forcing the industry’s leaders to make bold investments and fateful decisions. Continue Reading →

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IIAR UK Gets Festive!

IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS 

Thursday 8th  December, 3pm onwards

 

What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus a formal introduction to the new IIAR Board.

The event will be held on Thursday 8th December in central London with the networking celebrations taking place immediately after. It’s a great opportunity to wish your analyst friends and AR colleagues a Happy Christmas while meeting some new faces too.

This event is very kindly being sponsored by Metia – a global digital marketing agency with vertical experts in PR, AR, partner marketing and customer advocacy.

Speakers:

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[REBLOG] How to read an analyst report?

slfisherThis article was originally posted on hp.com: How to Read an Analyst Report. Good read.

Unfortunately we can’t reblog this, read the original report and some quotes below. The advice it gets can be summed up as follows.

  1. Picking a Firm
    • What kind of analyst firm is it? According to Ludovic Leforestier of IIAR, the Institute of Industry Analyst Relations, an industry group of analyst relations (AR) professionals, there are three major types of analyst firms:
    • The big three are Gartner (750 analysts and about $1 billion in revenue), IDC (1,200 analysts), and Forrester (300 analysts and about $300 million in revenue).
    • Midsize niches, typically with five to ten analysts, are often focused on a particular area, such as ESG for storage or Evans Data for software development trends.
    • Independents are a diverse category.
  2. Does the analyst take vendors for clients
    • “Is the report commissioned by a vendor or is it written prospectively?” asks Leforestier. “This is an important point: Although good AR people will avoid pay-to-play to get endorsements, some are known as analysts for hire. Check the research library on the analyst website and you’ll clearly see some are always writing positively about one vendor.”
  3. Is the report pay-to-play? 
  4. Where does the analyst firm get its information and analysts?
  5. What type of deliverable is it?
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Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect

Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyerPicture showing ranking of influencerss and practitioners most trust the insights of other IT buyers and practitioners who have been through similar buying and implementation processes. The historical blockades to peer-to-peer exchange, however, have been (a) finding qualified peers and (b) providing a safe harbor for peers that prefer to remain anonymous in order
to participate. Continue Reading →

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The IIAR at IDC Directions, Boston and San Jose

At IDC Directions on March 9th in Boston and on March 15th in San Jose, approximately 80 AR professionals attended the IDC-IIAR luncheon program – in fact the San Jose program was packed and IDC had to turn away walk-ins due to a lack of seats.  The program at both venues included speeches by Crawford Del Prete / Executive Vice President of IDC’s worldwide research (bio, @craw), Barbara French / Senior Director of Analyst Relations,  Juniper Networks (blog, @bfr3nch) and founder of Tekrati (now discontinued due to Barbara’s role at Juniper) and USA chapter heads from the IIAR. Continue Reading →

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IDC-IIAR Luncheons at IDC Directions: March 9th Boston, March 15th San Jose

Presentations by Crawford Del Prete, Barbara French and the IIAR

Going to IDC Directions in Boston or San Jose in March, or thinking about it? You are invited to attend a special luncheon co-hosted by the IIAR at IDC’s U.S. Directions for analyst relations professionals. Besides networking with fellow AR people, there will be presentations by IDC EVP Crawford DelPrete and Barbara French, founder of Tekrati and Sway (see www.barbarafrench.net). Continue Reading →

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Jan 12th IIAR Discussion Group for Mobile World Congress

Yesterday’s Teleconference on best practice AR for GSM featured Liz Pellegrino, Program Director for GSM, Elizabeth Rainge, IDC analyst, and Jon Peet, Head of Industry Analyst Relations, Nokia Siemens Networks. The panelists shared their expertise and recommendations for getting the most out of Mobile World Congress taking place in Barcelona in February. They also discussed some of the challenges involved in managing executive interviews with the large number of analysts who turn out for this event.

Members can find the notes from this call here.

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Gartner details the MQ process

Gartner Magic Quadrant for IT Services for Communications Service Providers, Worldwide ;  Published 19 July 2017 - ID G00314283 Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?,  do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.

Gartner’s MQ continues to be the source of much debate, mostly since it pits vendors against each others some are bound to be disappointed (a MQ with all vendors in the leaders quadrant won’t probably be of much use to IT buyers).
Gartner has overhauled the process in the last 5 years and made it quite robust now, though the weightings and ratings are still not publicised (a key difference with Forrester’s wave and IDC’s Decision matrixShort List).

No one asked for my opinions, so here they are:

  • it’s better to be in than not, even if in the niche quadrant
  • an MQ is better than a Marketscope (I don’t like rating vendors against a linear scale because it implies you should choose the one to the right)
  • an MQ is still only 2 dimensions (hear below Gideon Gartner on this point)
  • allocate enough time, about 100-120 man hours per MQ on the vendor side
  • make sure you manage your constituents expectations and get their support
  • IIAR members should read @edgyurko’s Best Practice Paper (link below)

Does this help? What is your experience? Do you have any tips?

 

Related posts:

13/1/11 edit: corrected the “IDC MQ” name after Vuk’s comment (below).

All previous posts on the Gartner Magic Quadrant (and more)

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Join the IIAR for AR Best Practice Teleconference at Mobile World Congress

As a result of several requests, for the second year the IIAR will host a best practice AR teleconference focused on the Mobile World Congress (MWC), which takes place in Barcelona this February. The event is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment? Continue Reading →

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Around Douglas Hayward from IDC in 10 questions

Today’s star analyst in our reasonably priced Around in 10 Questions series is Douglas Hayward from at IDC. You can find Douglas at Twitter under @douglashayward.

1. What are your coverage areas?

From October 2010 (earlier in reality), I’ll be co-ordinating IDC’s Western European IT services and business services forecasts (business services basically means business consulting services and BPO). I’ll also be running the European Services: Markets and Competitive Insights subscription research program, an overview program that tracks the dynamics and fortunes of the European services market, and those of the key vendors.

I’m also launching a very exciting new IDC service that I can’t talk about yet.  As well as all that, I’ll continue tracking the business consulting market in Western Europe – but note that from October onwards, I’m no longer officially tracking BPO in Western Europe. I reckon I’ve got enough to keep me busy without BPO. Continue Reading →

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