Archive | Gartner

IIAR Breakfast/Cafe meet at the Gartner Symposium in Barcelona

IIAR Breakfast/Cafe meet at the Gartner Symposium in Barcelona - coffee and churrosIf you are going to the Gartner Symposium, drop in to the IIAR Breakfast – for a coffee, perhaps some churros and a chat on all things AR related with Ludovic Leforestier (@lludovicLinkedIn) IIAR co-founder and Director Thought Leadership and Analyst Relations at BearingPoint. Continue Reading →

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Constellation and the curse of the (not so) magic quadrant

At the beginning, the intent was pure.Gartner Real Quadrant

Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries in a year, allowing them to gather unique insights on the market segments they cover. This accumulated knowledge allow them to monetise this information asymmetry as reports, consulting sessions, speaking engagements, etc.

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IIAR Discussion Group: Negotiating with Gartner

Successfully negotiating your contract with analyst firms to get the best business value from commercial relationships with industry analysis firms is a key activity for many analyst relations (AR) teams.negotiating-with-gartner

A follow-on from our first IIAR Discussion Group will review the outcomes document from the first meeting (IIAR members can download it <<here>>) and continue the conversation. As Gartner is the largest of the analyst firms we expect the discussion will no doubt focus here; this will not be to the exclusion of all (or any) of the other analyst companies.
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[GUEST POST] Analyst Relations Best Practices: Seven Tips to Make Your Company a Star at Industry Analyst Events

By Caroline Dennington / Dennington AR (@CDenningtonLinkedIn).

Summer is upon us and though that means wet weather for Caroline Dennington in the UK and heatwaves and wildfires for Caroline’s writing partner Phil Nash, analyst relations (AR) professionals around the globe are getting ready for another busy event season with the industry influencers.

InfoSec and Forrester Forum have already taken place in London and once again, Gartner Security & Risk Management Summit in Washington, exceeded all expectations attracting a huge delegate audience and of course, hundreds of analysts!

With Symposium, IDC Directions, Catalyst, BlabkHat and numerous other major events such as Sibos and ACAMS on the calendar, how can AR Managers ensure they secure relevant analyst time at these events and importantly, engage their executives and sales personnel in meaningful conversations? Continue Reading →

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Gartner acquires SCM World, what does it mean for AR Professionals?

Gartner has consolidated its position as the leader of the pack through its latest acquisition of SCM World, we are not sure how much Gartner paid for SCM but it is estimated to be around the £10m plus mark.

SCM World is a privately held company headquartered in London, U.K., with approximately 60 associates serving clients worldwide in Supply Chain Management. SCM World is a leading cross-industry peer network and learning community providing subscription-based research and conferences powered by the world’s most influential chief supply chain officers and senior supply chain practitioners.

Readers may recall back in 2009 Gartner bought AMR, which served supply chain management and IT professionals. Continue Reading →

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Around Annette Zimmermann in 10 questions

Today we ask our probing questions of Annette Zimmerman from Gartner. Munich-based Research Director Annette (LinkedIn, @mobileann) is Agenda Manager for Gartner’s devices research – and she probably has more gadgets than you.

 

  1. What are your coverage areas?Annette Zimmermann
    My beat is very broad in comparison to many analysts. I cover personal technologies including devices, PCs and wearables, following firms like Apple, Microsoft, Google, Samsung to name but a few. I’m also tracking the IoT and specifically beacon technology and indoor positioning solutions from vendors like Cisco, Aruba and Estimote.
  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It’s still a growing business with demand coming from vendors and IT-users alike. Industry specific knowledge is becoming more important.

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Around Anthony Mullen from Gartner in 10 questions

Today we ask our probing questions of Anthony Mullen  from Gartner (@gartner, see related posts). Anthony ( LinkedIn, @ant_mull) recently joined Gartner and was previously with Forrester. Last year while working in a data science consultancy, Anthony conceived of and ran a piece of R&D work that developed the worlds first richAnthony Mullen segmentation using wearable data. The work went on to develop propensity to buy predictions related to heart rate as well as dissecting what made for a good nights sleep.

 

  1. What are your coverage areas?
    I have two main streams that I’m working on. The first is macro trends and forecasting in the personal technologies space. The second is more horizontal research which covers topics like analytics, AI, IoT and the connected home. From a role point of view I often write for customer experience professionals, strategic planners and innovation teams.

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Do you need to pay Gartner to be in the Magic Quadrant?

It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence.

I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t.

I have never seen or heard of any evidence that says you can buy your way gartner-empty-magic-quadranton to a Magic Quadrant. Nor does the amount of money you spend influence where you appear on the MQ.

My personal experience supports that. I’ve had clients who spend a lot of money with Gartner fail to be included on an MQ (or be included but not where they wanted to be). I’ve had clients who spend no money with Gartner be included on an MQ – and in good positions. Continue Reading →

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Who’s really shaping the digital future?

Professor Neil Pollock looks at the role industry analysts play in creating today’s markets and asks: Who is shaping this dynamic digital world?…

Neil Pollock IIAR

The words digital economy conjure images of young, tech-savvy entrepreneurs breaking moulds in a world where technology is disruptive. But could the reality be much more mundane and mercantile? Continue Reading →

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Around Errol Rasit from Gartner in 10 Questions

Today we ask our probing questions of Errol Rasit from Gartner. Errol (Linkedin@ErrolRasit) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals.

1. What are your coverage areas?Errol Rasit / Gartner for the IIAR Around 10 Questions series

I typically describe my coverage as all things in the data center that you can kick, not that I would advise it. Percussive maintenance is not a first option! This translates to servers, storage, integrated systems, Hyperconvergence, and a special interest in in-memory computing. I also run a global team of analyst who specialize in Data Center Infrastructure technologies. We focus on both technology provider and end-user advice. Continue Reading →