If you’ll be at Gartner Symposium in Cannes next week, come along and meet the IIAR at an informal breakfast meeting on Wednesday November 5th. For more information, please contact IIAR secretary Hannah Kirkman at hkirkman at analystrelations dot org.
It’s about what happens when an analysts defects to join your competitors. Granted, there is no simple answer and in reality we’re in a very incestuous industry, but kudos to Nancy Erskine for asking tough questions.
Personally, my sense is that you should divulge roadmaps to analysts and limit the horizon to 6 months. What do you think?
Over the past few months, the IIAR have been running a survey to identify who AR practitioners believe should win the award of ‘analyst of the year’. With over 116 respondents from around the world, the number of firms and individuals that people wanted to recognise was extraordinary (191 different analyst names and 103 separate houses).
For an analyst or their company to have made the top 10 is a truly remarkable achievement and my congratulations go to them. Specifically though a few individuals and companies should be highlighted:
Ray Wang, Principal Analyst with Forrester Research, Inc., is the analyst of the year. Respondents praised his insight, depth of industry knowledge, and independent voice. Runners up for the title
We have heard today (from three sources) that IDG, the parent of IDC, intends to buy Silver Lake Partners’ share in Gartner and the holdings of CEO Eugene Hall. As part of the deal Neil Bradford, former head of Forrester Americas, and Anthony Parslow, until recently head of Datamonitor, will replace Gene Hall as co-CEOs. Bradford will direct the US business; Parslow (who serves on IDG’s board) will head Gartner’s troubled operations outside the Americas. This is obviously news that will shape the industry – you have seen it first here!
Generally speaking, this isn’t a surprise.
– Silver Lake was, for a long time, the largest shareholder in Gartner. As the firm’s stock price rose it aimed to cash in its gains. Despite a large share buy-back by Gartner, the value of the shares has now fallen. Silver Lake is looking for opportunities to exit. IDG will pay a 7% premium over the current Gartner stock price.
– IDG has a strategic orientation towards expanding its share of the analyst industry. It narrowly lost out to Gartner in bidding for META Group. It sees the possibility for a roll-up spanning different price points across the value chain. IDC’s end-user Insights businesses could gain from the custom-consulting and mid-market work that Gartner cannot do economically. The businesses could also benefit from common base data, as the Datamonitor companies do.
– Gene Hall has revolutionised Gartner, and taken it to a new level. It’s a good time for him to cash in and move on.
However, we are skeptical of claims that IDG will merge IDC and Gartner. There are two strong brands with different positions. The main opportunity in the closer co-operation is for IDG’s non-IDC services to reuse and promote Gartner research, and to use IDG’s events business to rebuild Gartner’s now-sold vision events business.
To see a copy of IDG’s statement, please click here:
About that research, another point of importance is that the five star rankings are now available to IT vendors, but we can’t rank them let alone comment on them – like we can do on Forrester’s. While I understand there may be some sensitivities around this, it would be great to see Gartner opening the kimono and harness the community around itself.
Then we went in to “pie in the sky mode” as Gartner asked what we’d like. It was very encouraging to see Aaron and Andrew proactively soliciting views and opinions from the European AR community on what we would like to see in the future.
For me, we need a paradigm shift: Gartner needs to move from being a super Google, from presenting us information in the best way they can (and they’re doing a good job at that) towards a partnership approach. I’d like Gartner.com to be more like Facebook and less like my online banking site: of course it’s great to be able to check which bank transactions I’ve made but it would be way better if I could use the site to work with the analyst.
My Gartner-Facebook site would look like this:
- I could check the analysts availability and that would help solving one of the biggest headache AR people have: scheduling briefings for busy execs and busy analysts who have more chance to meet in the airport lounge than in my customer visit centre. Oh, and by the way, if that Australian analyst that I deal with all the time is planning to visit London, I’d like to know please. It would be both a best use of analysts time as their travels would be optimised and save vendors money collectively.
- Andrew showed us a “my activity” box which displayed the latest searches any given user has made. But hang on, that’s NOT my activity with Gartner. What I’d like is a report of all my inquiries, all my briefings and all my SAS days, etc.. This would help solving my second problem: reporting back to my boss my interactions with Gartner.
- Next is the collaborative aspect. We spend a lot of time PDF’ing, zipping and sending Powerpoints (because we like our 50+ slides decks with lots of customer logo pages and our email systems don’t like anything over 10MB), receiving draft research notes and sending them back with our comments. I’d like to be able to post them on the “analyst wall”, check she/he’s got access to the latest version of our deck because otherwise he’ll be advising customers using old information. And also, make it available to his/her colleagues –or not if it’s under NDA.
- For SAS days, the GartnerFacebook site would have a project page with a checklist and attachments: first scoping call, presentation abstract and title if it’s a speaking gig (that’s important for our marketing teams to send invites), briefing material, agenda of the day, logistics, etc…
- The list could go on and on, but I guess by now you understand what I’m up to: I’d like a workflow extranet to interact with analysts. Some of the pieces are there already: at the IIAR we use Google Docs to share and peer review documents, I use Google Calendar to discover that I can’t attend the Forrester drinks because it clashes with the School Bingo Night, we have an extranet to post content, etc…
So, in short, what I’d like is a tool that reflects what we do together with the analysts, rather than something were I can just consume research. Gartner for AR is going in the right direction with providing us better insight into our clients and prospects’ mind, but it’s still a one-way street.
PS: From what Aaron and Andrew said, there are going to be many more discussions in the next few weeks and months. I’d encourage you to share your views and thoughts with Gartner – either by commenting on this blog or talking to Gartner directly. It looks like there are going to be some good and interesting developments happening later in the year. Now is our chance to make sure our voices are being heard.
PPS: thanks to Hannah Kirkmann, Marius Jost, David Taylor and David Rossiter for their input and for reviewing this post.
Disclaimer: The views expressed on this blog post are my own and do not necessarily reflect the views of Oracle or other members of the IIAR. While every effort has been made to ensure accuracy and compliance with copyright laws, we can’t be held liable for any unintentional misrepresentation on this post but are happy to correct any wrongs quickly.
Aaron Yaverski, GVP High Tech Provider Product Management for Gartner, will be our guest speaker at the next IIAR Forum on January 31. Forums are open to IIAR members. For more information, please contact IIAR Secretary Hannah Kirkman.