Institute of Industry Analyst Relations (IIAR)
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
I read this post on the new Gartner Ombudsman blog today: How confidential is “confidential” information?
It’s about what happens when an analysts defects to join your competitors. Granted, there is no simple answer and in reality we’re in a very incestuous industry, but kudos to Nancy Erskine for asking tough questions.
Personally, my sense is that you should divulge roadmaps to analysts and limit the horizon to 6 months. What do you think?
[…] For more information on the Gartner Ombudsman, I advise you to read this Gartner page and Peggy’s paper (link, IIAR membership required) as well as this Quora entry before the call. Not to forget my previous post: Kudos to the Gartner Ombudsman for asking tough questions. […]
You must be logged in to post a comment.
Thanks for the kind words. Keep reading; you’ll be hearing about real-life issues and how we addressed them. Comments welcome. Nancy