Starsight Communications is a new kind of B2B influencer and analyst relations agency, bold, hands-on and insightful.
We are experienced AR practitioners offering growth companies the full scope of strategic expertise and hands-on tactics only enjoyed by blue chip vendors until now, and to support scale companies with flawless execution and insights.
The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.
And the winners are… Celebrating the IIAR> Awards recipients for 2025 Read More »
The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix
Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.
The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.
The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.
The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.
We can’t wait to celebrate with you – see you there!
The IIAR> Xmas Party
Date> Thursday 11 December 2025
IIAR> Xmas Party Time> 1800 GMT onwards
Location: Central London
Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch Read More »
The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll
The Wait is Over! Announcing the IIAR> Award Winners for 2024. Read More »
After a long an windy road, Omdia, the UK research firm and successor of Ovum but also of Butler, Datamonitor, RHK, IHS Markit, the recently acquired Canalys and some more…. finally spins off from Informa and goes stateside by merging with TechTarget and its subsidiary ESG (Enterprise Strategy Group, née Enterprise Storage Group) into a
Informa offloads Omdia and merges it with Techtarget Read More »
London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide
The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »
Welcome to a new generation of AR professionals! CB Resourcing has again built and executed a comprehensive survey of AR professionals that measured salaries. But the survey, completed in late 2022, also measured a wide variety of other aspects of the AR professional’s job: How are our teams structured? Are budgets growing or shrinking? Who
IIAR> Salary Survey – 2022 Results Read More »
The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then
A Deep Dive into the 2022 IIAR> Awards Read More »
On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts
2022 IIAR> Awards Winners Read More »
Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments,
IIAR> Analyst Firm Webinar: Ventana Read More »
You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the
IIAR> Analyst Firm Webinar: Research in Action Read More »
Our next IIAR> Best Practice Paper will be on managing analyst advisory sessions –those strategy workshops with industry analysts called by some firms SAS days (strategy advisory sessions). Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing
IIAR> Discussion Group: managing analyst advisory days Read More »
Join us on the 9th December 2021 for an IIAR> Webinar with Rachel Lashford / VP Marketing, Canalys (@RachelLashford, LinkedIn), for an overview of Canalys, what it covers and its methodologies. Canalys is a Singapore headquartered analyst firm with solid roots in analysis of the tech channel, as well as in the mobility industry.
IIAR> Analyst Firm update: Canalys Read More »
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts. In the following Primer, we break down how an
IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? Read More »
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will
IIAR> Discussion Group: managing inquiries Read More »
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years. A new
IIAR> Primer: What is Analyst Relations (AR) and how is it evolving? Read More »
IDC parent changes owner Blackstone, the famous investment fund, has announced today it is acquiring IDG, the parent company of IDC from the current China Oceanwide. It is thus still privately owned but now by a US company. IDC is about a quarter of IDG’s group but it is likely to be one of the
The Gartner Magic Quadrant methodology has become quite good now but it has two major shortcomings. Sometimes, inclusion criteria are fallacious (for instance analysts making an artificial distinction on whether a solution is offered as a software or a managed service without having the ability to check contract terms), inconsistent, or hard to evaluate (for
Gartner Magic Quadrant shortcomings or how not to use the gartner magic quadrant Read More »
