analyst relations

Peggy O'Neil for the IIAR>

[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms

I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by

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One man band

Five social media truths for industry analysts

Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well?  The pandemic has brought in a dramatic uptick in social media usage, accelerating

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Ovum Fireside Chat - IIAR version - Part 2

Ovum Fireside Chat – IIAR version – Part 2

Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter. The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses.

Ovum Fireside Chat – IIAR version – Part 2 Read More »

Ovum Fireside Chat - IIAR version - Part 2

Ovum Fireside Chat – IIAR version – Part 1

Ovum Fireside Chat with Gideon Gartner, Jonathan Yarmis and David Rossiter The birth of Ovums new Collaborative Intelligence approach to IT analysis was delivered in both London and New York. With over 350 business analysts and 150 ICT analysts Ovum is in a unique position to offer insightful analysis that offers genuine value to businesses.

Ovum Fireside Chat – IIAR version – Part 1 Read More »

H&K logo

[JOB POSTING] Analyst Relations Senior Account Executive or Account Manager / H&K, London

H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and

[JOB POSTING] Analyst Relations Senior Account Executive or Account Manager / H&K, London Read More »

The IIAR> AR Professionals & AR Agency of the Year 2020

The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR>

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2011_Negotiation_pandemic_hero

IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

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Blackberry logo

[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA

Reporting to the Vice-President of Solution Marketing, the Analyst Relations Director role facilitates two-way dialogue between BlackBerry and industry analysts. Focusing largely to increase awareness for the company and our products and services, while delivering key analyst insights to our internal teams. An ideal candidate will have a proven track record of managing an AR

[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA Read More »

MetricStream logo

[JOB POSTING] Analyst Relations Leader / MetricStream, San Jose, CA, USA

We are looking for a full-time Analyst Relations Leader for our San Jose office. The Analyst Relations Leader role at MetricStream is high visibility, a multi-faceted role that requires strong product marketing, analyst relations, and communications experience. This role is for a thinker with a strategic mindset and a strong marketing background with a passion

[JOB POSTING] Analyst Relations Leader / MetricStream, San Jose, CA, USA Read More »

Blackberry logo

[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA

Reporting to the Vice-President of Solution Marketing, the Analyst Relations Director role facilitates two-way dialogue between BlackBerry and industry analysts. Focusing largely to increase awareness for the company and our products and services, while delivering key analyst insights to our internal teams. An ideal candidate will have a proven track record of managing an AR

[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA Read More »

Facebook logo

[JOB POSTING] Communications Manager, Workplace / Facebook (London, UK)

Workplace from Facebook is an enterprise communication platform that enables employees at any organization to collaborate and communicate using many of the same features available on Facebook. Launched in 2016, Workplace is growing quickly. Workplace now has more than 3+ million paid monthly users and tens of thousands of companies around the world using the

[JOB POSTING] Communications Manager, Workplace / Facebook (London, UK) Read More »

Andrew Lochart

[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations

By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and

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Marc Duke profile picture

[GUEST POST] Influencer relations so much more than going from an A to I

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost

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[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @SimonDestrier) and Ludovic Leforestier (LinkedIn, @lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its

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H&K logo

[JOB POSTING] Analyst Relations Strategist / H&K, London, UK

H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and

[JOB POSTING] Analyst Relations Strategist / H&K, London, UK Read More »