IIAR> Webinar

IIAR> Webinar with Everest Group Cover Image

IIAR> Analyst Firm Webinar Highlights: Katrina Menzigian and Abishek Singh / Everest Group (4/24)

Check the highlights of our IIAR> Firms Webinar with Everest Group’sKatrina Menzigian /  Vice President AR Engagement (@kmenzigian, LinkedIn) and Abhishek Singh /  Partner Information Technology Services (@AbhishekxSingh, LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead Digital & Customer Experience, […]

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IIAR> Webinar with Everest Group Cover Image

IIAR> Analyst Firm Webinar: Everest Group (April 2024)

Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at

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IIAR> Webinar with GigaOm Cover Image

IIAR> Analyst Firm Webinar Highlights: Ben Book and Jon Collins / GigaOm (3/24)

Check the highlights of our IIAR> Firms Webinar with GigaOm’s Ben Book / CEO & Co-Founder (@jonno, LinkedIn) and Jon Collins / VP of Engagement (@Ben_Book, LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Rachel Kaltenbach / Director, Global Analyst Relations, Veeam (LinkedIn) and Christopher Manfredi / Director, Global Analyst Relations, Sprout Social,

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IIAR> Best Practice Webinar- Getting the most out of Analyst Advisory Programme

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April

Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these

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IIAR> Webinar with GigaOm Cover Image

IIAR> Analyst Firm Webinar: GigaOm (March 2024)

GigaOm is passionate about enabling vendors and partners to optimize how they work with clients and prospects, whilst empowering end-user organisations to make the best possible technology decisions based on their needs. Their practitioner-led model enables them to navigate the technical details and deployment realities faced by enterprises today, in this rapidly evolving market.  For

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IIAR> Webinar with Verdantix

IIAR> Analyst Firm Webinar: Verdantix (January 2024)

Established in 2008, Verdantix specializes in delivering comprehensive insights and analysis across various domains, including Environmental, Health, and Safety (EHS), Environmental, Social, and Governance (ESG) & Sustainability, Net Zero & Climate Risk, Operational Excellence, Risk Management, and Real Estate & Built Environment technology, services, and markets. We have arrange a webinar in collaboration with Verdantix

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IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice

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IIAR> Webinar with Mike Beaudet and John McKnight / ESG Global moderated by Gerry van Zandt / Alteryx and Ludovic Leforestier / IIAR> and Starsight, 9th November 2023

IIAR> Analyst Firm Webinar Highlights: Mike Beaudet and John McKnight / ESG (11/23)

Check the highlights of our IIAR> Firms Webinar with ESG’s Mike Beaudet / SVP Strategic Client Campaigns and Programs (LinkedIn) and John McKnight / SVP Research & Strategy (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx (@gerryvz, LinkedIn) on the 9th November 2023.

IIAR> Analyst Firm Webinar Highlights: Mike Beaudet and John McKnight / ESG (11/23) Read More »

IIAR> Webinar on peer review websites with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

IIAR> Best Practices Webinar: Peer Review Websites

Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into

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IIAR> Webinar with Mike Beaudet and John McKnight / ESG Global moderated by Gerry van Zandt / Alteryx and Ludovic Leforestier / IIAR> and Starsight, 9th November 2023

IIAR> Analyst Firm Webinar: ESG

Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem. Our guests from ESG will be: Some of the key discussions will on: This IIAR> Analyst

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IIAR analyst firm update by Omdia

IIAR> Analyst Firm Webinar: Omdia: A Tier One?

The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity. If you search for

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IIAR Peer Review Firm Update by G2

IIAR> Analyst Firm Webinar: G2

It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in

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IIAR Peer Review TrustRadius

IIAR> Analyst Firm Webinar: TrustRadius

In March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites, and the IIAR> editorial team is working on a Viewpoint paper that will offer a framework for strategy and tactics for working with Peer Review sites. To keep the beat going on this hot subject, now the time has come to

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This IIAR> analyst firm update presentation is provided by Verdantix, and fast growing ESG firm

IIAR> Analyst Firm Webinar: Verdantix, a Fast Growing ESG Leader

ESG, “environmental, social and governance,” has been an emerging area of tech for several years now. It impacts how a tech firm conducts itself with stakeholders including customers, suppliers, partners, employees and investors. It, in many cases, becames part of product and service. A tech company’s position in ESG may also drive how transparent it

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A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then

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2022 IIAR> Award Winners

2022 IIAR> Awards Winners

On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts

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IIAR> Xmas Party 2022

IIAR> Xmas Party 2022

“It’s the most wonderful time of the year!” The IIAR> Xmas Party 2022, celebrating Analysts and AR pros, will be on 8th December 2022 at 1800 GMT in Central London. We are excited for you to join us for drinks, canapés and networking at our famous Holiday Party. It is will also be an opportunity

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IIAR> Webinar with Ventana, November 2022

IIAR> Analyst Firm Webinar: Ventana

Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments,

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IIAR> Webinar with Research in Action

IIAR> Analyst Firm Webinar: Research in Action

You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the

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The IIAR> Institute of Influencer & Analyst Relations
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