AR Best practices

IIAR> German Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner

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One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong. As we discussed, what success looks like actually depends on your […]

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Logo IIAR AR Professional of the Year

Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017…

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The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS! Who will succeed as top AR professional current title-holder Signe Lonberg? Which AR team will take the title from the

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IIAR German chapter - Munich shot

IIAR> Munich Beer Garden Event – Join us on July 27 for the next IIAR> German Chapter Stammtisch!

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REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of

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IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

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As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate

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Webinars, illustration for blog post by Jonathon Gordon / EMI on the iIAR website

[GUEST POST] Webinar Fatigue and How to Overcome it

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Webinar fatigue is now as common as the cold Let’s face it, to say the webinar scene is overcrowded would be a monumental understatement.  Webinar fatigue should come as no surprise. After all, I seem to receive a new webinar invitation every other day.  While many of them sound super interesting, who has time to

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[GUEST POST] The secret trick to working with sales

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Working with sales is easy. Just think like a salesperson! Working with sales should come naturally to a marketer once you get into the head of your sales colleagues.  More than once I have been accused by my colleagues of “sounding like a salesman”.  While not often meant as a compliment, that’s how I take

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Ian Gotts (IIAR guest author)

[GUEST POST] Why AR comes before PR. Just look in the dictionary.

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By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how

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Rishi Ghai

[GUEST POSTING] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program

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By Rishi Ghai (LinkedIn, @rishi_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of

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Rishi Ghai

[GUEST POST] Managing RFIs: 8 Best Practices for Analyst Relations Professionals

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By Rishi Ghai (LinkedIn, @rishi_ghai) Analyst Relations, Corporate Communications, and Digital Marketing / Cyient.  Receiving a request for information (RFI) from an analyst firm often triggers two reactions among analyst relations (AR) professionals––first, the thrill and gratification of having the business on the radar of a relevant analyst; and second, the anxiety of responding to the RFI with

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[GUEST POST] 7 Ways to Grow Analyst Firm Business: A How-to-Collaborate Guide for Industry Analysts and Account Managers

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By Rishi Ghai (LinkedIn, @rishi_ghai) It’s universal––the bittersweet relationship between sales and delivery functions. Industry analyst firms are no exception. The subject of bringing in more business for analyst firms is perhaps the biggest cause of friction between account managers and industry analysts, especially where senior analysts have P&L responsibility. A typical scenario plays out something

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