The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS!
Who will succeed as top AR professional current title-holder Signe Lonberg?
Which AR team will take the title from the current holders IBM?
Is the ‘responsiveness’ of AR professionals to industry analysts requests and needs still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights into the evolution in analysts’ perception of AR performance.
Analysts have now voted… No drum roll yet – as we’re not ready to announce the winner just now, but we will tomorrow evening during the IIAR Summer Party at the Shangri La at the Shard – promise!
Make sure you register if you’d like to attend as the event is strictly by invitation only!
This is a survey of all industry analysts from all firms across the globe, designed to ask their opinion of AR across a number of criteria for the year 2017. It was conducted by the IIAR and kindly sponsored by AR Insights, using their database of over 7,000 analysts to ensure a sufficient sample size and representativeness across Regions.
We’d like to thank those hundreds of analysts who were willing to give their time to participate in the survey and provide their inputs, with IDC amongst the major analyst firms very much contributing this year, providing a large part of the overall response. We looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘IIAR Three Rs of AR’:
- Responsiveness
- Relationship
- Results
Responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs. The relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Whilst results are whether the AR professional is able to deliver on the information the analyst is looking for.
As for the survey, it yielded a few surprises. As well as confirming a few things we already intuitively knew, it showed that analysts no longer prioritise responsiveness over everything else.
“Whilst responsiveness was last year’s single most important determinant of AR performance, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollock, LinkedIn).
Check the IIAR website for more details coming soon!
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