The third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco (@RenataBarros, LinkedIn) gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.
Views and insights, what a party!
The 2017 IIAR London Summer party sponsored by TCS gathered over hundred analysts and AR pros in the Shangri-La Hotel at The Shard.
Tracy Shouldice / Trend Micro (blog, @TracyShouldice, LinkedIn) is the IIAR AR Professional of the Year 2017 – North America and kindly accepted to share a bit about him and what led to this award. Continue Reading →
The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017
Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017 for the second year running; Cisco moves to the top as IIAR AR Team of the Year 2017
London, Wednesday 12th July 2017 – 20:00 BST. A survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR, www.analystrelations.org) looked at the analysts’ perception of how analyst relations (AR) professionals are performing as a whole and compared it with results from the past, according to the ‘IIAR Three Rs’ of AR:
“Whilst responsiveness was the single most important determinant of AR performance last year, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollock, LinkedIn).
Compared to 2016, the 2017 results showed that of the IIAR 3 R’s of AR, the analysts surveyed most value the ‘result’ over aspects like relationship and responsiveness. Results are whether the AR professional is able to deliver on the information the analyst is looking for; whilst responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs; and the relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Our interpretation of the data is that whilst the analysts still value turnaround and good communication AR professionals will increasingly also need to understand the specifics of the individual analyst firm, how the analysts works and what they want.
The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS!
Who will succeed as top AR professional current title-holder Signe Lonberg?
Which AR team will take the title from the current holders IBM?
Is the ‘responsiveness’ of AR professionals to industry analysts requests and needs still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights into the evolution in analysts’ perception of AR performance.
Analysts have now voted… No drum roll yet – as we’re not ready to announce the winner just now, but we will tomorrow evening during the IIAR Summer Party at the Shangri La at the Shard – promise!
Make sure you register if you’d like to attend as the event is strictly by invitation only!
Today we ask our probing questions of Susan Prakasam from Microsoft. Singapore based Susan (LinkedIn, @suprakasam) is the Analyst lead for Microsoft Asia, and she won AR Professional of the Year for APAC in 2016.
- What’s been your career path to becoming an AR pro?
My longest stint has been in sales & business development before becoming an analyst. Both roles continue to hold value in my current avatar as an AR pro. The foundation in sales keeps me grounded in being customer centric and oriented to how analysts are best served to influence them, and my stint as an analyst helps me understand the regional landscape of analyst houses and the strengths each firm delivers on based on how it is structured and the methodology that is their unique proposition.
Peggy O’Neill, Senior Director, Analyst Relations at Informatica, (@pegoneill, LinkedIn) is the IIAR AR Professional of the Year 2016 for North America. In this interview, she discloses a few best AR practices from her own shop.
- What’s been your career path to becoming an AR pro?
I was a former analyst at Gartner and Nielsen/NetRatings and Oracle recruited me to head its analyst relations program in 2001.
The Institute of Industry Analyst Relations, the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2016 and the IIAR AR Team of the Year 2016
London, Wednesday 6th July 2016. The survey looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘Three Rs’ of AR:
revealed one Gartner Analyst who participated to the IIAR 2016 survey.
It’s now near the time to announce results of the second AR Professional of the year survey run by the Institute of Industry Analyst Relations! Who will succeed as top AR professional current title-holder Clare Loxley? Is responsiveness still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights about the evolution in analysts’ perception of AR performance.
Analysts have now voted…No drum roll yet – we’re not ready to announce the winner just now, but we will during the IIAR Summer party at the HMS Belfast on Wednesday the 6th of July – promise!
Continue Reading →
So here’s what you’ve all been waiting for – perhaps you’re wondering, “Is it someone I know? Could it be me?!” Well, before we get that far, let’s take a good look at ourselves to determine if we deserve the recognition or not.
As mentioned in the previous post, analysts did get the opportunity to give feedback not just on what AR pros do well and how well they do it, but also on what they don’t do well. Here are some examples of – ahem – bad practices which we are sure none of the top AR pros would ever engage in… Continue Reading →
Working for a large IT or Telco vendor brings many perks but it’s not all plain-sailing. Having worked for the likes of HP and IBM, we know a thing or two about life in the megavendor fast lane: long hours, multiple internal stakeholders to please, ever-increasing targets to meet, ever-decreasing resources at your disposal, and of course even larger numbers of analysts with more varied coverages to service.
We also know that AR programs can vary widely from one large vendor to another, which is why we wanted to provide a ranking of these firms. We initially wanted to have a ranking of the ‘top 10’ megavendors, but we soon discovered that there are not that many companies which fit the criteria. In order to keep things serious, we established a cut-off point of revenues over US$20 billion, and in order to bring as wide a bearing as possible to the term ‘megavendor’, we decided to stipulate that those vendors should sell a mix of at least three of the following: IT hardware, networking equipment, telecommunication services, enterprise software, IT services and outsourcing, Business consulting. Continue Reading →
If you have ever had enough money to pay for the services of an AR agency, no doubt you will have run a survey or two to evaluate how well your AR practice is performing. However these surveys – by their nature – remain proprietary information and the industry has never looked itself in the face as a whole to see what it looks like across the board.
Enter the IIAR with the idea to run a survey of all the analysts across the globe, to see what they think en masse of the Analyst Relations community. The idea is simple: for the past few years we have run a survey among AR professionals to find out who is the favourite analyst of the year, but now the tables are turned and it’s the analysts’ turn to vote on who is the favourite AR professional of the year…