Industry analysts have voted! Announcing the IIAR Analyst Professionals and Teams of the Year 2017

The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017

Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017 for the second year running; Cisco moves to the top as IIAR AR Team of the Year 2017

London, Wednesday 12th July 2017 – 20:00 BST. A survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR, looked at the analysts’ perception of how analyst relations (AR) professionals are performing as a whole and compared it with results from the past, according to the ‘IIAR Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

“Whilst responsiveness was the single most important determinant of AR performance last year, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollockLinkedIn).

Compared to 2016, the 2017 results showed that of the IIAR 3 R’s of AR, the analysts surveyed most value the ‘result’ over aspects like relationship and responsiveness. Results are whether the AR professional is able to deliver on the information the analyst is looking for; whilst responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs; and the relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Our interpretation of the data is that whilst the analysts still value turnaround and good communication AR professionals will increasingly also need to understand the specifics of the individual analyst firm, how the analysts works and what they want.


IIAR AR Professional of the Year 2017


The survey respondents also voted the best analyst relations (AR) professionals supporting them in their day-to-day interactions with ICT vendors and service providers. Whilst in the regional category there were nearly 200 different AR professionals nominated,  there was one standout winner for the IIAR Analyst Relations Professional of the Year. The accolades go to…


IIAR AR Professional of the Year 2017 Global and EMEA: Signe Lønberg, Loenberg AR 

Signe is obviously doing something right when interacting with analysts as she was also winner of the AR Professional of the Year back in 2016.

I am extremely grateful and proud to have been recognised by the analyst community for the work we do. I want to thank everyone who took part in this process, including the IIAR who are helping establish the credentials and raise awareness of the important role of analyst relations. In the many years I have been serving the analyst community I have seen a clear development in how the IT industry is embracing the analysts and the value of their work. It has been, and continues to be, a very exciting time to be working with analysts” said Signe Lønberg / Loenberg AR (@signeloenbergLinkedIn)

In second place and IIAR AR Professional of the Year 2016 for North America: Tracy Shouldice, Analyst Relations Trend Micro

This is the first year that Tracy has received this accolade.

“I’m both honored and humbled to have received this recognition, on behalf of both myself and my team,” said Tracy Shouldice, Director of Industry Analyst Relations at Trend Micro.  “IAR is truly a relationship role.  To perform it well demands not only high degrees of responsiveness and execution, but also of professionalism and integrity.  The fact that the analysts themselves made this selection means a great deal to me, personally and professionally.  My thanks go to all analysts who participated in the process, and to the IIAR for its continued advocacy for the Industry Analyst Relations profession.”  said Tracy Shouldice / Director of Industry Analyst Relations, Trend Micro (@TracyShouldiceLinkedIn). 

See Tracy’s interview here > Around Tracy Shouldice / Trend Micro in 10 questions.

In third place and IIAR AR Professional of the Year 2016 for Latin America: Renata Barros, Cisco

 “I am very proud to be part of this select group of the best analyst relations (AR) professionals supporting analysts in their day-to-day interactions It is an honor to be recognised for what I love to do every day. This recognition goes even further, being the only recognised Latin American AR professional makes us even more proud. It raises awareness for the importance of the region and how a great AR Program is a key component for the success of the company. I would like to thank IIAR for putting together such an important recognition, Cisco for allowing me to develop my work and supporting me with this great Global AR team, and mainly to our analyst community for being such a great partner.” — Renata Barros / AR Manager for Latin America, Cisco (@RenataBarros, LinkedIn).



“This third edition of the IIAR AR Professional of the Year show that great practitioners need not to come from large blue chip companies or be based in the US. We’re seeing tenacious, personable and experienced professionals shining through best practices. On behalf of the IIAR Board, I am delighted to congratulate Signe, Tracy and Renata for their dedication to AR.” said Ludovic Leforestier, Co-Founder / IIAR Board Member and Global Influencer Relations Director at Criteo  (@lludovicLinkedIn).


The respondents also voted for the best analyst relation teams…



IIAR AR Team of The Year 2017




Cisco logo for the IIAR website

IIAR AR Team of the Year 2017: Cisco

With thirteen megavendors AR teams rated by respondents, it was last year’s runner-up Cisco who has been voted the best IIAR AR Team of the Year for 2017.

“Cisco is pleased to be recognized for having the leading analyst relations program in the industry as chosen by the analyst community and IIAR. By forging strong relationships with the analysts and bringing their insights into our business, our leaders value the strategic role of AR,” said Amal Nichols / Director of Global Analyst Relations, Cisco (@nicholsamal, LinkedIn). “I am proud of our team and the trusted relationships we have forged with the analysts who cover us around the world.”


Cisco was closely followed by number two IBM dropping from its #1 pedestal after two editions at the top despite reaching many more analysts thanks to a much wider footprint. A real surprise for keen industry observers is Oracle shooting up in third position after years at the bottom of the league. Other highly placed teams included Dell, Amazon, Microsoft, SAP, EMC, Accenture and Google. The IIAR Board sends its congratulations to all the teams nominated!


IIAR Webinar on ARPOTY (members only)

IIAR members can already register now for an IIAR Webinar discussing the survey and more fine-grained results about analysts’ changing perceptions of the AR Professional role on the 28th Sept at 1600 BST.

During this one hour web conference, Neil Pollock, Ludovic Leforestier and Fabio Neves will discuss the results of this ‘ARPOTY’ survey.

IIAR Webinars are free to attend for all IIAR Members, a good reason for joining the IIAR. For non-members there is a fee of $25 / £25 (pay here) that is redeemable against IIAR Membership over the next 12 months. Join the IIAR via the form on this page, new members are always welcome !



This survey was sent to over 7,000 industry analysts from firms across the world and was designed to gauge the opinion of analysts concerning AR professionals across various criteria for the year 2017. It was conducted by the IIAR using AR Insights. Among the participants, IDC was the most prevalent responder.


The survey was completed by the IIAR research methods expert Fabio De Rocha (LinkedIn) with help from IIAR board members Neil Pollock (@neilpollockLinkedIn) and Ludovic Leforestier (@lludovic, LinkedIn).

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About the Institute of Industry Analyst Relations

The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.

Membership is open to everyone in the analyst relations community. To find out more about the benefits of joining and to apply for membership, click here: Why join the IIAR?



  • Najmeh Hafezieh, IIAR Community Manager
  • @iiar
  • See contact form below


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