[GUEST POST] So, You Did Well in an Industry Analyst Report… How Do You Get the Word Out? by Vicki Jenkins / Nelson Hall
How to promote your organization’s inclusion in an analyst report @VickiJ_NH, @IIAR
AR Best practices
[GUEST POST] 7 Ways to Grow Analyst Firm Business: A How-to-Collaborate Guide for Industry Analysts and Account Managers
By Rishi Ghai (LinkedIn, @rishi_ghai) It’s universal––the bittersweet relationship between sales and delivery functions. Industry analyst firms are no exception. The subject of bringing in more business for analyst firms is perhaps the biggest cause of friction between account managers and industry analysts, especially where senior analysts have P&L responsibility. A typical scenario plays out something
[GUEST POST] Analyst Briefings: The Delicate Business of Client References, by Vicki Jenkins / Nelson Hall
Tips and pointers on using client references and case studies in the briefing process @VickiJ_NH, @NH_insight #ARchat
[GUEST POST] Analyst Briefings: Preparing for Success, by Vicki Jenkins / Nelson Hall
Analyst Briefings: Preparation is key, seems obvious but things which can be overlooked @VickiJ_NH, @NH_insight #ARchat
http://tinyurl.com/jucmqf7
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[GUEST POST] Analyst Briefings: Are you a Strategic Team Member or the Note-Taker? by Vicki Jenkins / NelsonHall
By Vicki Jenkins / NelsonHall (LinkedIn, @VickiJ_NH). This is the second in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at the role of AR in the briefing process.
[Guest Post] AR Planning Doesn’t Have to be Like Nailing Jell-O to a Tree, by Vicki Jenkins / NelsonHall
AR planning doesn’t have to be like nailing Jell’O to a tree by @VickiJ_NH from @NH_insight #ARchat
[GUEST POST] Industry Analysts can be Influencers, Supporters or Antagonists
Industry Analysts – Love ’em or hate ’em, but ignore them at your peril Industry Analysts range from the boutique one-man band to the behemoth Gartner. Industry Analyst firms exist to fill a gap in the market – namely providing expertise in a particular field, so decision-making becomes easier. That’s the theory anyway, the reality
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Do you need to pay Gartner to be in the Magic Quadrant?
It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard
Do you need to pay Gartner to be in the Magic Quadrant? Read More »
[GUEST POST] Do You Have a Digital Devil’s Advocate? You need one.
IIAR Guest post by @PHassey from http://www.capioit.com: do you have a digital devil’s advocate? #ARchat
[GUEST POST] Do You Have a Digital Devil’s Advocate? You need one. Read More »
[GUEST POST] Successful Analyst Relations Requires Grown Ups
Quizz: is your company mature for analyst relations? By @pegoneill #ARchat
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IIAR Best Practice Paper: Agile Analyst Relations
Can you do agile AR? Tune in this IIAR webinar on the 3/4/16 #ARchat By @kuchlingh @YveKaupp @MrNesjo
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IIAR> Forum: How to take on the Digital Wave
A growing issue for AR pros and their companies is defining what ‘digital’ means. Or, more importantly, understanding how the different industry analyst firms define digital and “digital transformation”. It is certain that digital will “disrupt”, and that more existing businesses will get ‘Uber-ed”, as one of our panellists put it. However what is less
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[GUEST POST] Five timeless questions about analyst relations
Five timeless questions about analyst relations by @DuncanChapple #ARchat
[GUEST POST] Five timeless questions about analyst relations Read More »
“Why should I speak with him and her”
Last week, the second German IIAR> Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications
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IIAR Discussion – Negotiating with Gartner – 22nd Jan 15
What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please
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IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14
What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner) When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Register Here – To attend please REGISTER <<HERE>>, now Successfully negotiating your contract with analyst firms and gaining best
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IIAR> Best Practice Paper: The 7+7+7 Golden Rules of Engagement
The IIAR> Rules Of Engagement for Industry Analysts and Analyst Relations Professionals is an IIAR> Best Practice Paper giving guidelines for successful relationships between both parties, including for instance NDA’s and draft reviews.
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[GUEST POST] Key Requirements for Vendors When Briefing Software Analysts, by Natalie Petouhoff / Constellation
[GUEST POST] by @drnatalie from @ConstellationRG on Key Requirements for Vendors When Briefing Software Analysts #archat
[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?
By Eria Odhuba (@eodhuba, LinkedIn), resident analyst relations lead at The Comms Crowd “We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging
First German IIAR> Stammtisch kicks off
RSVP for the first IIAR Stammtisch in Munich on 24/6/14 with @MrNesjo, @hkurchling and @YveKaupp
First German IIAR> Stammtisch kicks off Read More »