Spotlight AR

And the winners are… Celebrating the IIAR> Awards recipients for 2025

The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.

And the winners are… Celebrating the IIAR> Awards recipients for 2025 Read More »

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch

The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix

Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.

The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.

The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.

The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.

We can’t wait to celebrate with you – see you there!

The IIAR> Xmas Party

Date> Thursday 11 December 2025

IIAR> Xmas Party Time> 1800 GMT onwards

Location: Central London

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch Read More »

IIAR Awards Logo 2024 - Cover

The Wait is Over! Announcing the IIAR> Award Winners for 2024.

The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll

The Wait is Over! Announcing the IIAR> Award Winners for 2024. Read More »

IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »

Bringing AR Professionals Together to Elevate the Profession

In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring

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A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then

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2022 IIAR> Award Winners

2022 IIAR> Awards Winners

On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts

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IIAR> Webinar with Ventana, November 2022

IIAR> Analyst Firm Webinar: Ventana

Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments,

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IIAR> Webinar with Research in Action

IIAR> Analyst Firm Webinar: Research in Action

You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the

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IIAR Webinar with Forrester 2207

IIAR> Analyst Firm Webinar: Forrester

Join us on the 14th July 2022 for a presentation from Forrester’s Danielle Jessee (LinkedIn)/ Manager of Evaluative Research and Stephen Powers where they will share recent updates on Forrester’s methodology. This webinar will provide AR pros with the information they need to plan strategic and impactful engagements with Forrester this year. We are excited

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IIAR> Awards 2021 logo

The IIAR> Industry Analysts and Analyst Relations of the Year Awards 2021 Unleashed!

The IIAR> recognises top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Christine Keck / Ciena and the IBM AR team  London, Thursday 2nd December 2021.  The Institute of Influencer and Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the

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Forrester Webinar with Sharyn Leaver

IIAR> Analyst Firm Webinar: Forrester Decisions

Join us for a presentation from Forrester’s Sharyn Leaver for an overview of Forrester Decisions As many of you remember, in 2019 Forrester acquired SiriusDecisions. Primarily focused on the business functions of sales, marketing, and product management, SiriusDecisions was purchased with the hopes of blending Forrester’s strategy and its operational excellence to provide a more advanced

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Crystal Golightly IIAR

Crystal Golightly joins the IIAR> Board

London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is

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Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year

Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020 Read More »

Gartner Peer Insights logo

IIAR> Webinar: Peer Insights Updates

Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join

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IIAR> AR Forum: Have your say on Gartner’s Initiatives for AR pros

Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open IIAR> Analyst Relations Forum (AR Forum) session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll

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IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing

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Forrester social image

IIAR> Webinar: Forrester in 2020

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for

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IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.

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The IIAR> Institute of Influencer & Analyst Relations
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