Tag Archives | IDC

[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next?

By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup.

IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how are they handling organisational change since their change of ownership, earlier this year? These were just some of the questions posed by Industry Analyst Relations professionals at a recent IIAR webinar and networking session with…

Dan Timberlake (UK&I MD, VP Sales, EMEA), Tom Meyer (GVP Research EMEA, @tomtxt), and Mathew Heath (EMEA Marketing Director, himself the brains behind the always-entertaining @IDC_EMEA account).
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IIAR webinar: IDC exclusive update

Tom Meyer / GVP IDC EMEA (LinkedIn@tomtxt) and Dan Timberlake /UK MD IDC (LinkedIn)  will be giving IIAR members an exclusive overview of IDC on the 18th May 2017 both in person and by webinar with a deeper dive into some of the interesting areas such as

  • Major themes in the industry and how IDC is responding
  • Faster development of new areas
  • Actionability of IDC product on vendor / buyer side
  • Buyer tools
  • Interactions w/ customers and how they are changing
  • Customer engagement / experience
  • What IDC is supporting customers with

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The IIAR Tragic Quadrant for 2017

By Fabio Rocha (LinkedIn), Ludovic Leforestier (LinkedIn@lludovic), Neil Pollock (LinkedIn@neilpollock).

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

IIAR Tragic Quadrant 2017

IIAR Tragic Quadrant 2017

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

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2017, a tectonic year for influencer relations?

This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday.

Gartner acquisitions: META, AMR, Burton, Ideas, Software Advice, Captera, SCM WorldThose two deals are nothing less than tectonic shifts in the tech influencers space.

Firstly, the acquisition of CEB by Gartner is notable for three reasons:

1. It’s large. 3 billion dollars gorilla like.
If there was no overlap and divestures (CEB also sells some software which Gartner will have to offload to prevent conflicts of interests), the combined turnover Gartner and CEB turnover would be over USD3.3 billions (2.4b+951m) we’re seeing a 40% increase in revenues and the combined entity is on course towards 2,000 analysts. The next players, IDC and Forrester are around USD 300m in revenues, give or take. The last estimates I saw (a while back mind you) were that Gartner has anywhere between 40 to 60% market share. Having such a dominant player means higher prices (some say higher margins were the driver behind Gartner’s acquisition of META Group) and less bargaining power for buyers. It’s also obviously hard to ignore Gartner, so a little advice to vendors is maybe not to pick fights with them -such is their share of mind with technology buyers.
However, just like in the old PCM days, Gartner knows to leave scraps to second fiddles and it leaves space to disruptors -in particular on the sell-side. The IIAR Analyst Firm of the Year constantly showed that 451, Constellation, HfS and other players are definitely more than just worth looking at. And as Crawford Del Prete argues it, a second opinion can be invaluable.
2. Is Gartner plateau’ing?
With the CEB acquisition, Gartner gets access to new C-suite roles. Surely, I’d bet most CEB CIO customers also buy Gartner services and so there might be a bit of customer set duplication however CEB also serves HR, Sales, Finance and Legal functions. In fact Gartner claims it will become the leading global research and advisory company for all major functions in the entreprise.
So this is not a META Group style margins-led competitive take-out (2005) but more an expansion into new markets just like in 2009 as Gartner bought AMR, SCM World and Burton to address techies and supply chain roles.
One could infer that after years of tinkering with metrics to get more leverage, the Gartner executive team saw territory expansion as an EPS growth lever. In other words, this might signal that Gartner’s core business in IT research is plateauing? Nevertheless, with Gartner’s excellent track record in execution (IIAR members can read some tips on contract negotiation here) and international reach, expanding to other functions certainly has legs. It has already ventured in marketing and claim good growth, however Forrester still has a much better hold with this fickle audience.
The good news here for AR and influencer relations folks is the ability to leverage existing relations with Gartner to look at other audiences.
 
3. Does the age of algorithm prediction also apply to Gartner?
Personally, I believe the most significant impact of this acquisition is cultural. After buying and developing no less than three peer reviews offerings Gartner is moving further in the peer to peer advisory world with CEB. This is important not only because buyers value the advice from their peers more than anyone else’s but also because all of a sudden, the mighty technology priest, the feared predicator, the revered oracle becomes is demoted from his/her ivory tower. Truth ceases to be a caste monopoly and becomes the product of algorithm. Gartner famously predicted in the 2015 Symposia the age of the algorithm economy, where those become valuable IP that needs cherishing and runs the world.
As Gartner grapples with the difficult challenge of embedding more bottom-up logic in its research and offerings, it will be interesting to watch what this does to the role of the analyst: will they merely curate and socialise the result of increasingly automated insights? Looking at the profitability of Gartner’s EXP services, this might well be a wet dreams for its execs.

Where does that leave IDC and the others?

Since the disparition of founder Pat McGovern and his philanthropic wish to progress research on the human brain, the media group IDG he founded -and parent of analyst firm IDC– was up for sale for two years with several cliffhangers. We know little of Chain Oceanwide, however my bet would be for a divestiture of IDC at some point.
Whilst IDC predominantly addresses tech vendors, it also enjoys a great brand recognition and probably has the best geographical reach of all firms but none. Yet, its attempts to crack the end-user (buy-side) research and advisory services (RAS) business petered out, I suppose due to poor execution and a lack of investment in sales and go-to-market.
We’ve asked IDC to come and update the IIAR members -stay tuned!
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Around Shawn Fitzgerald in 10 Questions

Today we ask our probing questions of Shawn Fitzgerald, (LinkedIn@IDC)Research Director, World Wide Digital Transformation Strategies at IDC. Shawn recently joined IDC 

IDC

  1. What are your coverage areas?

I’m responsible for leading and coordinating IDC’s World Wide Digital Transformation (DX) Strategies Practice and continuing to ensure IDC’s thought leadership in the digital economy. As you may already know, IDC estimates the economic value of DX to be $20T or more than 20% of global GDP.

  1. What are your opinions of the IT Analysis Marketplace and where do you see it going?

The role and value we, as analysts, provide is tremendous and is ever more important to smart technology strategies. Today, technology is so core to businesses delivering on their brand promises, both products and services. Making a bad technology decision has such an impact on strategic and operational performance in a way that wasn’t the case 20 or 30 years ago. Conversely, making the right choices can enable break-through business performance and really create world-class customer differentiation capabilities. I’ve yet to meet successful business leaders who don’t want access to those insights. Continue Reading →

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Winners announced: IIAR Analyst of the Year 2015

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2015 and IIAR Analyst Firm of the Year 2015

IIAR Analyst of the Year

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2015, IIAR Global Analyst Firm of Year 2015, IIAR Independent Analyst of the Year 2015 and the best new entrants.

The IIAR analyst of the year 2015 was a close run thing this year round. Unlike previous years there was a lot more variety in the numbers and kinds of analysts chosen. Analyst relations professionals voted for over 150 different individual analysts, rating them along a wide range of criteria that included: their knowledge of the domain, does their research give actionable advice, is it novel and thought provoking etc; through to questions about their impact on technology adoption; and whether they were easy and flexible to work with from an analyst relations point of view. Continue Reading →

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Will research crowdsourcing finally move analyst firms to an experience business model?

g2crowd_grid_for_help_deskg2crowd_grid_for_help_deskGood piece by Tony Bradley on TechSpective.net (via Rob Enderle and Stephen England) on whether crowdsourced analysis could displace Gartner, Forrester, IDC, etc.

I’ve been watching analysts for a long time and think this is fascinating -I was waiting for such a “JD Power of Tech” for a long time.

If they get it right, it will finally change the analyst business. Continue Reading →

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New Portfolio of Decision Making Methodologies from IDC

IDC October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK Forum held on the 15th October is available <<here>>. Continue Reading →

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IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct.

IDCHow do you ensure that your AR programme is adding value to the business?  How do you build a strategic AR programme?

In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be answering at our next UK meeting.

Before this discussion, there’s an exclusive session with IDC.  Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC, will be speaking on its reach and influence with the end-user community. Continue Reading →

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IIAR Opportunity at IDC Directions in Santa Clara and Boston

IDCThe IIAR will be in attendance at the AR Luncheons at IDC Directions 2014 on the 11th of March in Santa Clara, CA and the 19th of March in Boston, MA. Please come by the IIAR table and say hello to John Gallagher (IIAR Member and US West Coast Coordinator) of Brunswick Group in Santa Clara and Alyssa Gilmore (IIAR Board Member and US Chapter Lead) of Bloomberg in Boston.
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Around Chris Lewis from Lewis Insight in 10 questions

This #friday’s post is about a minor celebrity of the telecoms world. After a rich career at Yankee (now 451Chris Lewis / Lewis Insighst), Ovum and IDC, Chris (@chr1slew1s, LinkedIn) has now set up his own indie consultinng firm under the eponymous name of Lewis Insights. Read on!

  1. What are your coverage areas?
    After over 30 years of working in telecoms & networking, I cover all aspects of the industry and related value and supply chains.  I believe my strength lies in taking the whole picture and understanding how the pieces fit together. In short, telecoms is entering a period when the economic laws of demand and supply will kick in as telecoms becomes part of the broader ICT eco system, so that’s my focus! Continue Reading →
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IIAR Christmas Networking Event concluded successfully!

Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along.  With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & SullivanInforma, Celent,  CCS Insight, Creative Intellect Consulting, AMI PartnersEuroLAN ResearchFreeform DynamicsPAC UKPlum ConsultingRedMonkVerdantixAnalysys MasonBloor Research, it sure was a great opportunity for IIAR members (including people from MicrosoftAccentureBearingPoint, CSC, TCSSymantecAtosDeloitteDassault SystemesTietoAvaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue Reading →

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[GUEST POST] An Insider’s Guide to Technology Analysts

Thanks a lot to ReadWriteWeb to allow reposting of this excellent entry by By Cormac Foster (LinkedIn, @cormacfoster).

The original post can be found here.

Gartner. Forrester. IDC. And lots of smaller fish, too. You can’t read a tech-industy news story, attend a conference or listen to a sales pitch without someone quoting an industry analyst. For tech companies, analysts are big news and big business, promising to help with transformation, monetization and a slew of other things ending in “-ation.”

But what do technology industry analysts really do? And how do you find the one that’s right for your company’s needs. Let me try to explain, from the inside. You see, from 1999 through 2001, I was an analyst at Jupiter Research, now part of Forrester Research.

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Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This acquisition is still subject to regulatory and other approvals.

This move has a strong reminiscence from Forrester’s purchase of Springboard last year (read our post:Forrester joins the feeding frenzy, buys Springboard)

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Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012.

Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume of new applications distributed by the cloud, according to IDC. Ovum also put cloud as one of their key 2012 Super Themes saying there will be an evolution in the cloud with a focus on how to build the private cloud. Their feeling was, as with IDC, was that PaaS would be the fastest growing cloud segment and that enterprise adoption of the public cloud would significantly increase over the year.

Jane Doorly, VP of IDC discussed the industry’s shift to the “third platform” built on mobile, cloud, social, and Big Data technologies which will accelerate in 2012 forcing the industry’s leaders to make bold investments and fateful decisions. Continue Reading →

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IIAR UK Gets Festive!

Sponsors of the IIAR Christmas Event, UK

IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS 

Thursday 8th  December, 3pm onwards

 

What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus a formal introduction to the new IIAR Board.

The event will be held on Thursday 8th December in central London with the networking celebrations taking place immediately after. It’s a great opportunity to wish your analyst friends and AR colleagues a Happy Christmas while meeting some new faces too.

This event is very kindly being sponsored by Metia – a global digital marketing agency with vertical experts in PR, AR, partner marketing and customer advocacy.

Speakers:

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