IDC

IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)

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IIAR> Analyst Firm Webinar on the 3rd Feruary 2026 featuring
Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) #ARchat

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IIAR> Analyst Firm Webinar: IDC (02/26)

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IIAR> Analyst Firm Webinar on the 3rd Feruary 2026 featuring
Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) #ARchat

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And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25)

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The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.

And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25) Read More »

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)

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The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix

Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.

The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.

The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.

The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.

We can’t wait to celebrate with you – see you there!

The IIAR> Xmas Party

Date> Thursday 11 December 2025

IIAR> Xmas Party Time> 1800 GMT onwards

Location: Central London

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25) Read More »

IIAR Awards Logo 2024 - Cover

The Wait is Over! Announcing the IIAR> Award Winners for 2024.

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The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll

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IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

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On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice

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IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

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London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »

A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

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The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then

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2022 IIAR> Award Winners

2022 IIAR> Awards Winners

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On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts

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The IIAR> End Of Summer Party sponsored by EY, London, Tuesday 6th September 2022

The IIAR> End of Summer Networking Party sponsored by EY

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 We are delighted to announce that our End of Summer Networking Party will be kindly sponsored by EY. EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through

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The IIAR> End Of Summer Party sponsored by EY, London, Tuesday 6th September 2022

Save the Date: The IIAR> End of Summer Networking Party

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We are excited to announce the date of our famous IIAR Summer Party which this year will be an end of summer party. With the world opening again and all of us enjoying more travel and events, we thought that a slightly later than usual date will ensure that most of our peers and industry

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IIAR> Webinar on Building a Skilled AR Team during the Great Opportunity

IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity

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As a follow up to the IIAR> Awards 2021, join us for an engaging and informative “ deep dive” session  with some of the leading AR Pros in the industry to understand the most important qualities, tasks and activities that Analyst Relations Professionals should focus on transferring to their peers during one’s resignation. The panel

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IIAR> Awards 2021 logo

The IIAR> Industry Analysts and Analyst Relations of the Year Awards 2021 Unleashed!

4 Comments / 451 Group, Avasant, Dennington AR, Destrier AR, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> News, IIAR> Press Release, Informatica, Oracle, Spotlight AR, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year (ARPOTY) /

The IIAR> recognises top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Christine Keck / Ciena and the IBM AR team  London, Thursday 2nd December 2021.  The Institute of Influencer and Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the

The IIAR> Industry Analysts and Analyst Relations of the Year Awards 2021 Unleashed! Read More »

Peter Marston / Research Director, IDC

Around Pete Marston from IDC in 10 questions

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Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and

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IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with IIAR> Analyst of the Year 2020, Peter Marston / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

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As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature

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Peggy O'Neil for the IIAR>

[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms

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I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by

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Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

5 Comments / 451 Group, Avasant, Dennington AR, Destrier AR, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> News, IIAR> Press Release, Informatica, Oracle, Spotlight AR, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year (ARPOTY) /

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year

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2011_Negotiation_pandemic_hero

IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

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The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

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The IIAR> Institute of Influencer & Analyst Relations
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