IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.
Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading tech media, data and marketing services company.
Website: idc.com
Twitter: @idc

IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)

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IIAR> Analyst Firm Webinar on the 3rd Feruary 2026 featuring
Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) #ARchat

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IIAR> Analyst Firm Webinar: IDC, 3rd February

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IIAR> Analyst Firm Webinar on the 3rd Feruary 2026 featuring
Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) #ARchat

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And the winners are… Celebrating the IIAR> Awards recipients for 2025

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The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.

And the winners are… Celebrating the IIAR> Awards recipients for 2025 Read More »

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch

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The IIAR> 2025 London Xmas Party – The AR Community’s Holiday Celebration – Sponsored by Omdia and Verdantix

Register NOW and celebrate the season with over 100 Analyst Relations Professionals and Analysts at the legendary The IIAR> Xmas Networking Party! Join us in the heart of Central London for an evening of festive cocktails, delicious canapés, and high-impact networking.

The IIAR> members are welcome to invite their analyst guests – full details are included in the registration confirmation.

The event will also be an opportunity to celebrate the outstanding contributions made by Analysts and AR Professionals throughout the year. Together, we’ll raise a toast to this year’s top performers in the AR world – those who have set the benchmark for excellence across our industry.

The excitement begins early! The IIAR> Awards Committee will reveal this year’s Analyst and Analyst Professional of the Year winners during our Awards Announcement Webinar ahead of the party – so be sure to tune in before joining us at the party to toast their success in person.

We can’t wait to celebrate with you – see you there!

The IIAR> Xmas Party

Date> Thursday 11 December 2025

IIAR> Xmas Party Time> 1800 GMT onwards

Location: Central London

Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch Read More »

Expanding AR’s Toolbox: Non-traditional AR Services, 08 May

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The IIAR> Webinar:
Expanding AR’s Toolbox: Non-traditional AR Services will be hosted by Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead, Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member and Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications on
Date> Thursday 08 May 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

Expanding AR’s Toolbox: Non-traditional AR Services, 08 May Read More »

IIAR Awards Logo 2024 - Cover

The Wait is Over! Announcing the IIAR> Award Winners for 2024.

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The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll

The Wait is Over! Announcing the IIAR> Award Winners for 2024. Read More »

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

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On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice

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IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

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London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »

IIAR> Discussion Group + Viewpoints: Forrester Pricing and Negotiation (and other firms)

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Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do

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A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

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The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then

A Deep Dive into the 2022 IIAR> Awards Read More »

2022 IIAR> Award Winners

2022 IIAR> Awards Winners

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On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts

2022 IIAR> Awards Winners Read More »

IIAR> Webinar on recent IDC/ Metri and Blackstone/ IDG acquisitions with IDC’s President Crawford Del Prete and CRO, Meredith Whalen

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IDC parent changes owner Blackstone, the famous investment fund, has announced today it is acquiring IDG, the parent company of IDC from the current China Oceanwide. It is thus still privately owned but now by a US company. IDC is about a quarter of IDG’s group but it is likely to be one of the

IIAR> Webinar on recent IDC/ Metri and Blackstone/ IDG acquisitions with IDC’s President Crawford Del Prete and CRO, Meredith Whalen Read More »

Peter Marston / Research Director, IDC

Around Pete Marston from IDC in 10 questions

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Today’s IIAR> Around in 10 questions interview is with Pete Marston / Research Director, IDC (LinkedIn) who heads IDC’s research on Worldwide Intelligent Application Services. 1. What are your coverage areas? I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and

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IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to; with IIAR> Analyst of the Year 2020, Peter Marston / Research Director Worldwide Intelligent Application Services, IDC Swapnil Bhatnagar Research Director, Avasant Nicholas McQuire, SVP & Head of Enterprise Research, CCS Insight, moderated by Aniruddho Mukherjee and Ludovic Leforestier / IIAR Board Members

IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to

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As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid. The panel will feature

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IIAR> Webinar: IDC in 2021

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Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool

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2011_Negotiation_pandemic_hero

IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

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The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.

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IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

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London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 Read More »

The IIAR> Institute of Influencer & Analyst Relations
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