I was delighted to host the IIAR> (Institute of Industry Analyst Relations) Analyst Relations forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula […]
[Guest Post] IIAR> UK AR Forum: Sales and Social Media Debated Read More »
I’m often asked why vendors should invest into analyst relations (AR) when there’s already a fully-fledged media relations (PR) team? To many analysts and AR pros, this may sound like an odd question, after all would you ask an electrician to install your plumbing? However, I’ve observed many times in large corporations a trend for
Why do you need AR when you have PR? Read More »
Last week the IIAR hosted a discussion group in which members directly tackled issues relating to the industry affecting both analysts and analyst relations professionals. Led by Ed Gyurko, IIAR Board member, the conversation addressed how AR professionals can better communicate with analysts and get stronger internal buy-in. Duncan Chapple, MD (Lighthouse AR) told members,
[IIAR Teleconference] Phones hot up over a crisis in the industry Read More »
The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root cause of analysts’ lowering confidence. These are my four suggestions.
Four ways analysts must respond to the crisis Read More »
A New Approach to Market Analysis for the Evolving Mobile Communications Industry An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice
[GUEST POST] An Analyst’s Take on the Crisis in AR by Saverio Romeo / Frost & Sullivan Read More »
Recently, the IIAR held a discussion group on AR careers following a series of blog posts by Marc Duke on this topic.
AR still suffers from being in the shadow of PR and like Marc, most of those taking part in the call had fallen into AR careers by accident. What can we do, as an industry, to spread the word?
IIAR discussion group – So Where AR You Going? Read More »
This interview of chat with Dane Anderson / CEO Springboard Research by @SAJEIdeas contains a few learnings that are applicable to other geographies, in particular that personal relationships matter more than in the USA.
[GUEST POST] 7 Insights to Great Analyst Relations Read More »
In the second of his series of guest posts on AR careers, @marcduke looks at the skills required to succeed in AR and how to keep them in good shape.
[GUEST POST] So Where AR You Going? – part 2 Read More »
In his last post on sizing an AR team, Evan Quinn offered some criteria for consideration. This follow-on post discusses worst practices that often lead to wrong-sizing and related performance issues with AR.
Five Worst Practices for Managing AR Headcount Read More »
Note: This was cross-posted from IIAR board member Evan Quinn’s blog: link. An AR friend of mine recently asked if there was a formula or guideline for right-sizing AR teams. Unfortunately, there is no simple formula to the staffing question, but off the top of my head there are five factors that contribute to determining
5 Criteria for Right-Sizing AR Teams Read More »
At IDC Directions on March 9th in Boston and on March 15th in San Jose, approximately 80 AR professionals attended the IDC-IIAR luncheon programme.
The IIAR> at IDC Directions, Boston and San Jose Read More »
A while back, Curt Monash caught our attention by calling on tech vendors and solution providers to disclose which IT analysts’ white papers are sponsored. That’s good practice, and one which most AR professionals have supported over the last decade or more.
But what about the reverse? Shouldn’t analysts disclose paid for work?
Ethics isn’t just around white papers Read More »
Yesterday’s Teleconference on best practice AR for GSM featured Liz Pellegrino, Program Director for GSM, Elizabeth Rainge, IDC analyst, and Jon Peet, Head of Industry Analyst Relations, Nokia Siemens Networks. The panelists shared their expertise and recommendations for getting the most out of Mobile World Congress taking place in Barcelona in February. They also discussed
Jan 12th IIAR Discussion Group for Mobile World Congress Read More »
Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?, do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.
Gartner details the MQ process Read More »
Quocirca published back in 2007 a report on out how not to treat members of the analyst community -it should certainly be compulsory reading for anyone entering the world of AR.
[Guest Post] The Use and Abuse of Analysts (poor things) Read More »
As a result of several requests, for the second year the IIAR will host a best practice AR teleconference focused on the Mobile World Congress (MWC), which takes place in Barcelona this February. The event is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment?
Join the IIAR for AR Best Practice Teleconference at Mobile World Congress Read More »
AR is an art and science; if you measure everything you take the art out of it. Social media and marketing measurement software is starting to provide the data, but there must always be a place for intuition and personal relationships.
[GUEST POST] It’s the quality of the quantity that counts….. Read More »
Today I hosted a panel of AR leaders to discuss AR best practices in an IIAR phone call: Larry Bissinger of HP; Wendy Shlensky from Infosys; Sushma Rajagopalan from L&T Infotech; and Rob Petrucelli from Accenture
Industry leaders discuss the challenge for outsourcing vendors’ AR Read More »
I’m fast becoming a big believer in virtual events as an essential part of a comprehensive AR strategy. There are many reasons for my enthusiastic position on virtual events.
The IIAR is delighted to host a teleconference on Best Practices in AR and Outsourcing vendors. The call is scheduled for, Tuesday, Nov 23rd at 4:00pm GMT/11:00am EST. The featured panelists include: Robert Petrucelli, Accenture Sushma Rajagopalan, Head – Global Strategy, L&T Infotech Wendy Shlensky, Analyst Relations, Infosys Larry Bissinger, HP Industry Analyst Relations For those unfamiliar
IIAR Best Practice Discussion November 23: Analyst Relations and Outsourcing Vendors Read More »
