AR Best practices

Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Analyst events: is booze better than a booth? IIAR London Forum concluded successfully on 7 March 2013 http://wp.me/p9yEt-1om

Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts Read More »

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest Read More »

[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest

By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the

[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest Read More »

IIAR Teleconference – Measuring the Success of AR: HP Case Study

On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives. During this

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IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running

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IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts. This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations

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[GUEST POST] Big Dogs don’t yap: the secret ingredient for MQ success

Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the

[GUEST POST] Big Dogs don’t yap: the secret ingredient for MQ success Read More »

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR> AR Forum in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry.

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin Read More »

[GUEST POST] The Wi-Fi isn’t working!

I’m here at an analyst conference, trying to combine a seamless online and offline experience. The presentations are compelling, the panel discussions are lively, and I should be using social media to augment and amplify the information I’m soaking up from my seat in the second-to-back row. Except that I can’t. Because, as usual, the Wi-Fi

[GUEST POST] The Wi-Fi isn’t working! Read More »

[GUEST POST] Timing is everything

There’s no penalty for jumping the gun On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best. But when the starting gun goes off in relation to

[GUEST POST] Timing is everything Read More »

The IIAR> Institute of Influencer & Analyst Relations
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