The IIAR is delighted to host a teleconference on Best Practices in AR and Influencer Relations. The call is scheduled for, Tuesday, October 19th at 4:00pm BST/11:00am EST.
IIAR Best Practice Discussion Oct 19th – Analyst and Influencer Relations Read More »
This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.
Why and how should you tier the analysts? Read More »
The IIAR hosted a Best Practices teleconference on Sourcing Advisory Relations on August 11th. The panel led by Ed Gyurko, IIAR Board Member, featured panellists, Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture, Ed Gardiner, Advisor Relations Director at HCL, and Simon Knowles, Managing Director, Essential Edge Ltd. The discussion, led by Ed Gyurko
Recap – IIAR Teleconference on Best Practices in Sourcing Advisory Relations Read More »
The IIAR is delighted to host a teleconference on Best Practices in Sourcing Advisory Relations. The call is scheduled for Wednesday, August 11th at 4:00pm BST/11:00am EST. The panel will be led by Ed Gyurko, IIAR Board Member
IIAR Best Practice Teleconference on Sourcing Advisory Relations – Aug 11th Read More »
Did this ever happened in your organisation: a sale rep from the industry analyst firms pops in and and start selling their research to people who have no budget… Read on for tips on how to not be seein as the “no man”!
Why analyst sales people can never be stopped Read More »
Are you hitting the AR glass ceiling?
[GUEST POST] Help – I have just hit the glass ceiling Read More »
Social media is a conversation accelerator, allowing AR pros to follow more analysts and interact with them in a more timely and proactive fashion.
AR and social media: it’s the interaction stupid! Read More »
This teleconference features the Analyst Strategy Group (ASG) and is scheduled for Thursday, June 10th from 16:00 to 17:00 BST/11:00 EST/8:00 PDT. Tom Ryan, Partner and Chief Research Officer (LinkedIn) and Rob at ASG will share their insights on Making The Case for AR. Over the past eighteen months, most companies have been seriously affected
IIAR Discussion Group: IIAR Best Practices Paper “Making The Case for AR” Read More »
[Guest post] Evan Quin’s take on V3.
[Guest post] V3: It’s All About the Analysts Read More »
Highlights from the IIAR Best Practices teleconference for analyst sponsored events.
IIAR discussion group: AR best practice for analyst events by Ed Gyurko. The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums,Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00
IIAR discussion group: AR best practice for analyst events Read More »
Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.
[GUEST POST] Doing a Joint Announcement with Your Competitors Read More »
Jeff Mann from Gartner (@JeffMann) blogged yesterday about NDA Games. It’s an interesting subject, in particular with respect to what useage analysts are allowed to make of information disclosed in an NDA briefing, or to spell it out, a briefing during which the information exchanged is disclosed under a “Non Disclosure Agreement”. Just to go
How far should an NDA go? Read More »
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
Latest IIAR Best Practice Paper – Making the Case for Analyst Relations Read More »
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to offer a step by step guide for navigating the industry analyst community in the context of real world challenges.
Latest IIAR> Best Practices Paper – A New Foundational Approach to Analyst Tiering Read More »
Scheduling is one of the most time consuming (and least rewarding) tasks AR Managers have to perform in their duty, think of trying to play a 4D Tetris game or being a dating agency for high-speed particules in in LHC.
Scheduling made easy? Read More »
Level 3 part 1: How Vendors Leverage Analyst Subscriptions
EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from…
In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but also, in many cases, it is possible to pay to have access to their research and, with certain firms to the analysts themselves, through an analyst subscription.
[GUEST POST] Analyst Relations Basics – part three Read More »
One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement programme, even a light one, it’s of very little real value in the longer term. Which leads me nicely into today’s topic: Level 2: AR as a Two-Way Conversation.
[GUEST POST] Analyst Relations Basics – part two Read More »
I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
[GUEST POST] Analyst Relations Basics – part one Read More »
There’s little doubt that online channels are important. I don’t believe that they are the whole story in measuring influence, but they are essential in reaching influencers.
