This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.
AR Best practices
The IIAR hosted a Best Practices teleconference on Sourcing Advisory Relations on August 11th. The panel led by Ed Gyurko, IIAR Board Member, featured panellists, Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture, Ed Gardiner, Advisor Relations Director at HCL, and Simon Knowles, Managing Director, Essential Edge Ltd. The discussion, led by Ed Gyurko …
The IIAR is delighted to host a teleconference on Best Practices in Sourcing Advisory Relations. The call is scheduled for Wednesday, August 11th at 4:00pm BST/11:00am EST. The panel will be led by Ed Gyurko, IIAR Board Member
Did this ever happened in your organisation: a sale rep from the industry analyst firms pops in and and start selling their research to people who have no budget… Read on for tips on how to not be seein as the “no man”!
Social media is a conversation accelerator, allowing AR pros to follow more analysts and interact with them in a more timely and proactive fashion.
This teleconference features the Analyst Strategy Group (ASG) and is scheduled for Thursday, June 10th from 16:00 to 17:00 BST/11:00 EST/8:00 PDT. Tom Ryan, Partner and Chief Research Officer (LinkedIn) and Rob at ASG will share their insights on Making The Case for AR. Over the past eighteen months, most companies have been seriously affected …
[Guest post] Evan Quin’s take on V3.
Highlights from the IIAR Best Practices teleconference for analyst sponsored events.
IIAR discussion group: AR best practice for analyst events by Ed Gyurko. The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums,Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00 …
Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.
Jeff Mann from Gartner (@JeffMann) blogged yesterday about NDA Games. It’s an interesting subject, in particular with respect to what useage analysts are allowed to make of information disclosed in an NDA briefing, or to spell it out, a briefing during which the information exchanged is disclosed under a “Non Disclosure Agreement”. Just to go …
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to offer a step by step guide for navigating the industry analyst community in the context of real world challenges.
Scheduling is one of the most time consuming (and least rewarding) tasks AR Managers have to perform in their duty, think of trying to play a 4D Tetris game or being a dating agency for high-speed particules in in LHC.
Level 3 part 1: How Vendors Leverage Analyst Subscriptions
EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from…
In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but also, in many cases, it is possible to pay to have access to their research and, with certain firms to the analysts themselves, through an analyst subscription.
One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement programme, even a light one, it’s of very little real value in the longer term. Which leads me nicely into today’s topic: Level 2: AR as a Two-Way Conversation.
I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
There’s little doubt that online channels are important. I don’t believe that they are the whole story in measuring influence, but they are essential in reaching influencers.
Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales. The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture. IIAR members who would …