AR

IIAR> Café at NVIDIA GTC on 17/3/26 hosted by hosted by Aniruddho Mukherjee / Global AR Lead at AWS and IIAR> Board Member and Noelle Shipley / IIAR> Editorial Committee

IIAR> Café: at NVIDIA GTC, San Jose – 2026 (03/26)

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Join us on Tuesday 17th March from 0700 PDT for an in-person IIAR> Cafe! 

A vibrant morning to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.

This event is free for IIAR> Members (refreshments not included).

This IIAR> Café is hosted by Aniruddho Mukherjee / Global AR Lead at AWS and IIAR> Board Member (Linkedin).

If you are not an IIAR> member but are an AR professional and would like to attend, please contact the IIAR> nitin@analystrelations.org or click here to become a member.

Don’t miss out on this opportunity to connect and network with your AR peers.

When> Tuesday 17th March 2026

Time> 0700 PDT

IIAR> Café: at NVIDIA GTC, San Jose – 2026 (03/26) Read More »

And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25)

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The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.

And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25) Read More »

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)

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The IIAR> Discussion Group
This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn), Independent AR professional, IIAR> Member and IIAR> 2022 AR Professional of the Year top 10. Sarita Kincaid (LinkedIn, @saritakAR) / VP Corporate Communications, SugarCRM.
Date> Thursday, June 12, 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25) Read More »

IIAR Awards Logo 2024 - Cover

The Wait is Over! Announcing the IIAR> Award Winners for 2024.

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The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll

The Wait is Over! Announcing the IIAR> Award Winners for 2024. Read More »

IIAR> Discussion Group : Managing Vendor Evaluation

IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September

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The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc…  For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in

IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September Read More »

IIAR> Best Practice Webinar : the AR Compass

IIAR> Best Practices Webinar: AR Compass, 2nd May

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Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass model

IIAR> Best Practices Webinar: AR Compass, 2nd May Read More »

IIAR> Best Practice Webinar- Getting the most out of Analyst Advisory Programme

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April

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Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April Read More »

IIAR> London in-person meet-up

IIAR> London in-person meet-up, 29 February

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Join us on Thursday 29th February from 1800 GMT for our quarterly in-person IIAR> UK Chapter meet-up to network with AR peers and discuss the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>

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IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

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On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners Read More »

IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

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London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »

IIAR> Webinar on peer review websites with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

IIAR> Best Practices Webinar: Peer Review Websites

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Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into

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IIAR> London In-person Meetup 28 September 2023

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Join us on Thursday 28 September 2023 for our monthly in-person IIAR> UK Chapter meetup to connect, network and enjoy drinks and discussions with your peers around AR related hot topics. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>

IIAR> London In-person Meetup 28 September 2023 Read More »

IIAR Discussion Group - Tiering Best Practices

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering

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The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access

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Bringing AR Professionals Together to Elevate the Profession

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In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring

Bringing AR Professionals Together to Elevate the Profession Read More »

Dominic Pannell

In Memoriam: Remembering Dominic Pannell (1968-2023)

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The analyst relations community is in shock and mourning over the sudden and tragic passing of Dominic Pannell. Known as a generous and influential figure in influencer relations and a passionate advocate for charitable causes, Dominic’s untimely death has left a void that will be difficult to fill. Dominic was a co-founder of the IIAR>

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IIAR Peer Review Firm Update by G2

IIAR> Analyst Firm Webinar: G2

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It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in

IIAR> Analyst Firm Webinar: G2 Read More »

IIAR> UK Chapter In-person Meetup London

IIAR> London In-person Meetup 27 April 2023

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IIAR> members, especially those in the UK, get ready for the next in-person get together for the UK Chapter which will take place in London on Thursday 27 April 2023 at 1800 BST. Join in for networking at this second meetup of the year organised by IIAR> UK Chapter co-leads Anja Steinmann (LinkedIn, @AnjaSteinmann) and

IIAR> London In-person Meetup 27 April 2023 Read More »

The IIAR> Institute of Influencer & Analyst Relations
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