IIAR Opportunity at IDC Directions in Santa Clara and Boston

IDCThe IIAR will be in attendance at the AR Luncheons at IDC Directions 2014 on the 11th of March in Santa Clara, CA and the 19th of March in Boston, MA. Please come by the IIAR table and say hello to John Gallagher (IIAR Member and US West Coast Coordinator) of Brunswick Group in Santa Clara and Alyssa Gilmore (IIAR Board Member and US Chapter Lead) of Bloomberg in Boston.

[GUEST POST] Crunching the analyst firm numbers – what do they tell us about Gartner, Forrester, IDC & others?

This post was originally posted by Dave Noble / IntelligenAR (LinkedIn@IntelligenAR) on his blog.

aji nagabon

Not all IT research is about numbers, but the IT analyst business definitely is. It’s a business after all, and if you don’t make the numbers, you don’t have a business. But what’s interesting is how many different ways there are to make the numbers stack up.

It’s somewhat ironic that while IT analyst firms often rely on public – and private – disclosure of information from both vendors and end-user organisations to make their prognostications, they often don’t like to reveal too much about their own businesses. The big public firms, Gartner & Forrester, disclose good detail about their revenues to meet their statutory requirements, and perhaps a little more, while the private firms tend to be fairly vague. Continue reading

IIAR Christmas Networking Event concluded successfully!

Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along.  With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & SullivanInforma, Celent,  CCS Insight, Creative Intellect Consulting, AMI PartnersEuroLAN ResearchFreeform DynamicsPAC UKPlum ConsultingRedMonkVerdantixAnalysys MasonBloor Research, it sure was a great opportunity for IIAR members (including people from MicrosoftAccentureBearingPoint, CSC, TCSSymantecAtosDeloitteDassault SystemesTietoAvaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue reading

IIAR Analyst of the Year 2012: Winners Announced!

IIAR Analyst of the Year logoThe IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the Year

AND THE WINNERS ARE…

  Continue reading

[GUEST POST] An Insider’s Guide to Technology Analysts

Thanks a lot to ReadWriteWeb to allow reposting of this excellent entry by By Cormac Foster (LinkedIn, @cormacfoster).

The original post can be found here.

Gartner. Forrester. IDC. And lots of smaller fish, too. You can’t read a tech-industy news story, attend a conference or listen to a sales pitch without someone quoting an industry analyst. For tech companies, analysts are big news and big business, promising to help with transformation, monetization and a slew of other things ending in “-ation.”

But what do technology industry analysts really do? And how do you find the one that’s right for your company’s needs. Let me try to explain, from the inside. You see, from 1999 through 2001, I was an analyst at Jupiter Research, now part of Forrester Research.

Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This acquisition is still subject to regulatory and other approvals.

This move has a strong reminiscence from Forrester’s purchase of Springboard last year (read our post:Forrester joins the feeding frenzy, buys Springboard)

Continue reading

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites.

As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne….

Ray (@rwang0, LinkedIn, blog) writes here about the latest IIAR Forum London and he’s got a few interesting points.

  1. Client base and research approach
    • There’s a wine analogy there: Gartner is like a Bordeaux (predictable blends) and Forrester is more like a Burgundy (more variable but sometimes great). Continue reading

Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012.

Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume of new applications distributed by the cloud, according to IDC. Ovum also put cloud as one of their key 2012 Super Themes saying there will be an evolution in the cloud with a focus on how to build the private cloud. Their feeling was, as with IDC, was that PaaS would be the fastest growing cloud segment and that enterprise adoption of the public cloud would significantly increase over the year.

Jane Doorly, VP of IDC discussed the industry’s shift to the “third platform” built on mobile, cloud, social, and Big Data technologies which will accelerate in 2012 forcing the industry’s leaders to make bold investments and fateful decisions. Continue reading

IIAR UK Gets Festive!

Sponsors of the IIAR Christmas Event, UK

IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS 

Thursday 8th  December, 3pm onwards

 

What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus a formal introduction to the new IIAR Board.

The event will be held on Thursday 8th December in central London with the networking celebrations taking place immediately after. It’s a great opportunity to wish your analyst friends and AR colleagues a Happy Christmas while meeting some new faces too.

This event is very kindly being sponsored by Metia – a global digital marketing agency with vertical experts in PR, AR, partner marketing and customer advocacy.

Speakers:

IIAR teleconference – IDC VP European Research

An introduction to VP of European Research, Dr. Jane Doorly - Monday 9th May, 4-5pm BST
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