IIAR> Best Practices Paper

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)

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The IIAR> Discussion Group
This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn), Independent AR professional, IIAR> Member and IIAR> 2022 AR Professional of the Year top 10. Sarita Kincaid (LinkedIn, @saritakAR) / VP Corporate Communications, SugarCRM.
Date> Thursday, June 12, 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

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IIAR> Best Practice Webinar : the AR Compass

IIAR> Best Practices Webinar: AR Compass, 2nd May

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Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass model

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IIAR> Best Practice Webinar- Getting the most out of Analyst Advisory Programme

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April

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Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these

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IIAR Discussion Group - Tiering Best Practices

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering

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The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access

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IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing analyst advisory days

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Our next IIAR> Best Practice Paper will be on managing analyst advisory sessions –those strategy workshops with industry analysts called by some firms SAS days (strategy advisory sessions). Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing

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IIAR> Why should startups (and scaleups) have an analyst relations strategy? By Ludovic Leforestier / Starsight Communications and IIAR> Board Member.

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?

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Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts.  In the following Primer, we break down how an

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IIAR> Webinar on the AR Job - 30/09/21

IIAR> Webinar recap: What is analyst & influencer relations (AR)?

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Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations

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IIAR_AR_Job_webinar_updated_29Sep

IIAR> Primer: What is Analyst Relations (AR) and how is it evolving?

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The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years.  A new

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IIAR> Best Practice Paper: The 7+7+7 Golden Rules of Engagement

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The IIAR> Rules Of Engagement for Industry Analysts and Analyst Relations Professionals is an IIAR> Best Practice Paper giving guidelines for successful relationships between both parties, including for instance NDA’s and draft reviews.

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IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014

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When? DAY: 4th April 2014 TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York) Agenda – Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input. Who> Moderated by Ludovic Leforestier (@lludovic, LinkedIn) /  Founder, Starsight Communications and

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IIAR Webinar: Best Practices in Measurement (11th July)

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The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June. The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best

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The IIAR> Institute of Influencer & Analyst Relations
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