London, Thursday 04th July 2019 – The wait has an end…. Whilst the USA are celebrating their Independence Day, the IIAR members celebrated their annual IIAR Summer Party, kindly sponsored by Criteo and Spotlight AR this year. Highlight of the evening was the announcement of the IIAR AR Professional of the Year 2019, a highly coveted […]
We are excited to announce the date of our famous IIAR Summer Party, sponsored by Criteo and Spotlight AR. We will celebrate the achievements of the analyst relations community, where we will announce the IIAR analyst relations professional and analyst relations team of the year.
The IIAR Summer Networking Party celebrating the IIAR AR Professional and Team of 2019 Read More »
Following elections in May 2019, the IIAR is proud to present two new members who have joined the IIAR Board. Please help us welcome Andrew Hsu and Simon Jones, for a two year term starting on the 1st June 2019.
The IIAR> board welcomes Andrew Hsu and Simon Jones Read More »
Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape. Informa announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and
[GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester Read More »
The Gartner Magic Quadrant methodology has become quite good now but it has two major shortcomings. Sometimes, inclusion criteria are fallacious (for instance analysts making an artificial distinction on whether a solution is offered as a software or a managed service without having the ability to check contract terms), inconsistent, or hard to evaluate (for
Gartner Magic Quadrant shortcomings or how not to use the gartner magic quadrant Read More »
Although crisis situations can at times feel out-of-the-blue, AR nightmares can usually be solved by adhering to a simple to follow maxim: it’s all about communicating what you can, when you can. However, in an escalating crisis of epic proportions, it’s important to ensure that you, as an Analyst & Influencer Relations specialist, tend to
The role of a good AR: does it change during a crisis? Read More »
Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the
[GUEST POST] Andrew Hsu: AR must bet bigger on fewer analysts Read More »
Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum,
[GUEST POST] Does Israel have more cool vendors than China? Read More »
Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space. The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering
Trio of analyst departures at Gartner underlines why backup strategy is so important Read More »
A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR> Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon
Wrap-up: IIAR> Germany 2018 kick-off Read More »
Investor relations just took over Analyst Relations at Tata Consultancy Services, an IT Services giant. Is IR about to eat AR for lunch? TCS has decided on the reorganisation after a year that included significant leadership changes in the firm’s analyst relations team. In most tech organizations, AR sits within corporate marketing. This has been a
[GUEST POST] Moving AR into IR….. Read More »
The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy. Industry analysts play a
[GUEST POST] Engaging with mobile analysts … now’s the time! Read More »
Calling all AR pros in Germany for an IIAR German Chapter event on 7/2/18 in Munich #ARchat with @YveKaupp @simondestrier
Calling all AR professionals in Germany Read More »
On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been
[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies Read More »
One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong. As we discussed, what success looks like actually depends on your
IIAR> German Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner Read More »
This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it
IIAR> Analyst Firm Webinar: Crisp Research outlines European expansion Read More »
By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup. IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how
#IIAR UK Forum should vendors keep AR in-house or could they benefit from external support? #ARchat
IIAR> London AR Forum: Creating AR impact – are agencies an asset or a threat Read More »
Seven key practices to maximise AR returns at analyst events by Caroline Dennington and Phil Nash
