Tag Archives | Constellation

[GUEST POST] Tips to Ensure a Productive Analyst Briefing

IIAR blog: illustration for post on briefing best practices by Cindy Zhou / ConstellationSince becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to be a client to brief us. Based on availability and relevance to my coverage areas, I’m happy to take the call and enjoy helping young start-ups.

Let’s ensure we both get the most out of our limited time together, so here are my tips for you :

Do:

  • Be respectful of the analyst’s time. Our free briefings are 30 minutes, and if I’m able to, I will often extend to 45 mins (at my discretion).
  • A little light research to understand who I am and my coverage areas (Marketing (B2B and B2C), Sales, and Customer Experience. I prepare by visiting your company website and learn about you on LinkedIn before the call, please extend that courtesy.

Continue Reading →

Continue Reading

The IIAR Tragic Quadrant for 2017

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

Continue Reading →

Continue Reading

Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016

AOTY

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture. Continue Reading →

Continue Reading

Constellation and the curse of the quadrant

At the beginning, the intent was pure.Gartner Real Quadrant

Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries in a year, allowing them to gather unique insights on the market segments they cover. This accumulated knowledge allow them to monetise this information asymmetry as reports, consulting sessions, speaking engagements, etc.

Continue Reading →

Continue Reading

Around Ray Wang in 10 questions (redux)

Ray Wang / Constellation (IIAR website)Today we ask our 10 probing questions of Ray Wang from Constellation. Ray (Linkedin@rwang0) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals.

1. What are your coverage areas?

Digital transformation, disrupting technologies, service providers transition, cloud bill of rights, vendor selection, software licensing and pricing. Continue Reading →

Continue Reading

Winners announced: IIAR Analyst of the Year 2015

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2015 and IIAR Analyst Firm of the Year 2015

IIAR Analyst of the Year

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2015, IIAR Global Analyst Firm of Year 2015, IIAR Independent Analyst of the Year 2015 and the best new entrants.

The IIAR analyst of the year 2015 was a close run thing this year round. Unlike previous years there was a lot more variety in the numbers and kinds of analysts chosen. Analyst relations professionals voted for over 150 different individual analysts, rating them along a wide range of criteria that included: their knowledge of the domain, does their research give actionable advice, is it novel and thought provoking etc; through to questions about their impact on technology adoption; and whether they were easy and flexible to work with from an analyst relations point of view. Continue Reading →

Continue Reading

Will research crowdsourcing finally move analyst firms to an experience business model?

G2 Crowd Grid for Help desk - IIAR website

G2 Crowd Grid for Help desk

Good piece by Tony Bradley on TechSpective.net (via Rob Enderle and Stephen England) on whether crowdsourced analysis could displace Gartner, Forrester, IDC, etc.

I’ve been watching analysts for a long time and think this is fascinating -I was waiting for such a “JD Power of Tech” for a long time. The piece talks about Chaordix and Whale Path, and I’ve known for a while about G2 Crowd. Another well known player is TrustRadius.

If they get it right, it will finally change the analyst business. Continue Reading →

Continue Reading

Digital Disruption Tsunami takes over Analyst firms

Constellation loves DCGConstellation loves DCGConstellation loves DCGIn an age of Digital Disruption and Business Transformation, when organisations are continuously embracing reinvention to stay in the business, change is imperative.

 

Who would have thought that the once dominant brands such as Blockbuster would be killed by a 30 staff strong Netflix due to their failure of recognizing the change and seizing the opportunity. And this is only one of the many classical examples of the rise and death of brands.

 

Digital Disruption or the Digital Business Transformation is a widely and most talked about term by almost every analyst firm in the past few years addressing organisations’ challenges and advising them to adapt themselves to this. In this era, you either need to be the disruptor (either reinvent yourself or acquire a unique combination of skills through alliances & acquisitions) or be disrupted by a competitor who embraces the change earlier than you.

Continue Reading →

Continue Reading

[GUEST POST] Key Requirements for Vendors When Briefing Software Analysts, by Natalie Petouhoff / Constellation

Natalie Petouhoff / Constellation (IIAR)By Natalie Petouhoff (@drnatalie, LinkedIn) from Constellation Research.

In any given week, analysts hear many pitches. What may not be apparent is “How engaged is the analyst?” So if you are a vendor, how do you engage an analyst? First, don’t be one of those people who is more interested in getting through all your slides in the short period of time you have with the analyst versus really having an engaging conversation with the analyst. Continue Reading →

Continue Reading

Kim’s Game Plan for Constellation

Constellation Research GroupConstellation Research, Inc.–the award-winning research and advisory firm focused on how disruptive technologies transform business models–announced today the addition of Peter Kim to the research team as Chief Strategy Officer and Principal Analyst. Kim, whose research focuses on Digital Marketing Transformation, expands Constellation’s ability to provide marketing leadership research/solutions to its early adopter clients worldwide and cement its unique position “somewhere between an analyst firm and a futurist firm” as Constellation Research Founder and Chairman R “Ray” Wang describes it. Continue Reading →
Continue Reading

“Nobody ever got fired for buying IBM”

“Nobody ever got fired for buying IBM”  – a widely used cliché (FUD) from the 70s and 80’s. This would not work as a sales line now and perhaps, the days of “No one ever got the sack for using Gartner” and the role of AR professionals are also numbered ?

Disrupting the status quo of the legacy analyst firms with their “Fiery Fireside Chat“, on 26th September, were R “Ray” Wang (@rwang0)of Constellation Research and Phil Fersht (@pfersht) of HfS. This great discussion raised many points of interest for all Analyst Relations professionals; like: Do you have the right boss? Who do the analysts speak to in your company? and Do you spend too much time completing surveys ? Continue Reading →

Continue Reading

IIAR Webinar – A Fiery Fireside Chat with R “Ray” Wang of Constellation Research and Phil Fersht of HfS.

constellationResearch_logo[1]hfsresearch_logo_small.pngA Fiery Fireside Chat with R “Ray” Wang of Constellation Research and Phil Fersht of HfS.

Disrupting the status quo of the legacy analyst firms:

An IIAR Webinar with les enfants terribles of the industry research industry. Speak with two disruptors, they’re both loud, they claim to break away from what they call legacy research but what are they really doing differently? Are they influential other than on Twitter?

Don’t miss the opportunity to join R “Ray” Wang and Phil Fersht in what promises to be a “fiery” discussion.  Continue Reading →

Continue Reading

The Ray Constellation Experience

Constellation Research has announced today that it is taking a new step in its development and hired a CEO -see press release below- in the person of Bridget Chambers (@bridgchambers, LinkedIn), who comes from the SAP User Group.

I spoke yesterday to Constellation’s founder (and IIAR Analyst of the year 2009), Ray Wang (@rwang0, LinkedIn) and Bridget and as usual found the conversation fascinating. This post is not a position from the IIAR, its members or board, not my employer  -just a sum of personal thoughts. Comments are welcome of course. Continue Reading →

Continue Reading

New Eastern star sighted in the Constellation

Catalyst
Constellation just announced (post, tweet) it entered a partnership with ITR, the well known Japanse research firm.

This is a good time to stop and have a look at those two firms.

Constellation
Founded in 2010 by Ray Wang (@rwang0, LinkedIn), after leaving Forrester and a stint at Charlene Li’s Altimeter. At the start, Constellation focussed on end-user advisory but quickly expanded its portfolio to RAS (research and advisory services) and events. The pricing and consumption models are flexible, based on pre-paid units.  The revenue split is in majority towards syndicated research, events being in the norm (about ⅕) and consulting (end consulting and vendor) making up the rest. Continue Reading →

Continue Reading

IIAR offered free access to Constellation’s Connected Enterprise LiveStream!

Good news for IIAR members! They have been offered free access to the LiveStream of Constellation’s Connected Enterprise event 2012, being held in California, US from November 9 to 11.
Continue Reading

Constellation Research continues expansion with digital marketing appointment

By Dave Noble, IIAR board member & APJ chapter lead

Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers.

Based in Sydney, Gavin Heaton was for five years the leader of social media engagement for SAP’s Premier Customer Network, a CEO peer group encompassing 300 of the software vendor’s most strategic global accounts – not surprisingly, few of these customers are located in the southern hemisphere. Continue Reading →

Continue Reading

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me.

It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray was talking about new models, new delivery methods, and new value propositions, while some very respected AR practitioners were questioning the value of his approach. Did the world need this kind of shake-up? And, if so, was it really going to change the nature of AR’s dealings with analysts?

I was supposed to be keeping the peace and chairing the meeting. But I kept being distracted by thoughts about whether all this might be relevant to me.

I suspect our clients at The Skills Connection have a narrow view of AR, centered almost entirely on the analysts’ impact on buying decisions.

And this thought made me ponder how much that’s true for AR in general. Continue Reading →

Continue Reading