Constellation

Constellation Research continues expansion with digital marketing appointment

By Dave Noble, IIAR board member & APJ chapter lead Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers. Based in

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[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR> AR Forum in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry.

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin Read More »

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne….

Has time come for a disruptive analyst firm? Read More »

Drinks with Constellation Research: London – Wednesday 14th March

In London tomorrow and want to meet R “Ray” Wang (@rwang0, LinkedIn) and other members of the Constellation Research team? This is your chance. Constellation Research and the IIAR are organising drinks at a bar in central London (Chancery Lane area) on Wednesday 14th March 2012, from 6.15pm. As well as Ray, we’re delighted to have

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IIAR> London AR Forum: Meet R “Ray” Wang and discuss the future of the industry analyst

You’ve almost certainly heard of R “Ray” Wang. First with Altimeter and now with Constellation Research, Ray is positioning himself at the forefront of a new breed of analysts. He and his colleagues are setting out to challenge the monopoly of the existing big firms by introducing new business models and approaches.  Agree with him or not, Ray is

IIAR> London AR Forum: Meet R “Ray” Wang and discuss the future of the industry analyst Read More »

AOTY

And the IIAR Analyst of the Year 2011 is…

#iiaraoty: @pfersht, @zkerravala and @marksmithvr are IIAR analysts of the year, @gartner_inc, @forrester and @Horses4Sources firms of the year, @constellationrg best newcomer #archat”

And the IIAR Analyst of the Year 2011 is… Read More »

[GUEST POST] Trends: Influencers Aspire For Market Maker Status by Ray Wang / Constellation

The Bottom Line: Influencers Who Adopt Multiple Influencer Types Emerge As Market Makers

Market makers create tremendous influence in the market. Today’s savvy influencers adopt multiple influencer types to gain market maker status. A true market maker will master at least four influencer types. For example, some industry analysts earn market maker status by authoring books, writing for media publications, facilitating peer to peer sessions, delivering training, advising clients via consulting, keynoting events, and partnering with academia. Management consultants who author books, gain a column on a blog such as Forbes, and run focused events achieve market maker status. Blogger media moguls who write industry analyst reports, lead training sessions, and speak at events gain market maker status. Expect legacy models to be blown up as new firms of market makers emerge and continue the disinter-mediation of the influencer market.

[GUEST POST] Trends: Influencers Aspire For Market Maker Status by Ray Wang / Constellation Read More »

The IIAR> Institute of Influencer & Analyst Relations
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