Archive | IIAR Discussion Group

Inaugural Meeting of the IIAR’s Relations NYC Chapter

AR professionals in the New York City area are welcome to attend the IIAR’s first NYC chapter first meeting on Wednesday, June 2nd. FD, the strategic communications consultancy, have kindly offered to host a breakfast meeting with Jonathan Yarmis, Senior Research Fellow at Ovum and a leading voice in the technology industry for over 30 years.

After a networking session from 8:30am to 9:00am, Jonathan will speak about current trends in the analyst community and offer tips for effective analyst relations. During the breakfast discussion, he will facilitate an interactive conversation for new and prospective IIAR members drawing upon his extensive experience in industry analysis, end-user computing and public and analyst relations. Afterwards, there will be a discussion about next steps for the chapter as well as additional time for networking.

To RSVP for this event or get additional details please email the IIAR’s secretary Jane.Courtenay (at) analystrelations (dot) org

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Recap of the IIAR May 6th Teleconference on AR best practice at analyst-firm sponsored events

Last week, the IIAR hosted a teleconference about best AR practices at analyst sponsored events like Gartner Summits, Forrester IT Forums or IDC Directions.

Many thanks to the featured panelists for taking their time to share their insights and taking questions from the members.

  • Gerry Van Zandt / HP, Worldwide Analyst Relations Manager (@gerryvz,LinkedIn)
  • Kent Cook/ Microsoft, Director Corporate Analyst Relations
  • Bill Reed / St. Cross Group, Managing Director (former IBM manager of industry analyst relations, EMEA) (LinkedIn)
  • Sandeep Thawani / Mahindra Satyam, Head of Marketing and Communications, Europe (LinkedIn)

Here are some highlights from the discussion.

  • AR must help identify the right events to focus on
  • Invest in fewer events, and look closely at attendee list
  • In general ROI for participating at events is difficult to ascertain
    – Short term ROI – measured in blog postings, published notes, twitter notes
    –   Long term ROI – shifted analyst perceptions(change in annual vendor rating report)
  • In general ROI for participating at events is difficult to ascertain
  • Do as much as you can as early as you can
  • These events are not opportunities for briefings & knowledge transfer
  • Follow-up after the event, generating conversations afterwards is what results in knowledge transfer

IIAR members will be able to access more detailed notes from the teleconference by logging into the members area at http://analystrelations.org/members-area.

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IIAR invites members to an open exchange of ideas with Forrester Research

IIAR discussion group with Forrester Research on May 14th – led by Ed Gyurko.

Eric Lobel, VP/Role Manager - Forrester Research

The IIAR is delighted to host a teleconference by Forrester Research to share some results from its recent interview series of AR managers and have an open exchange with the IIAR membership regarding our feedback. The call is scheduled for Friday 14th May 2010 from 1600 BST to 1700 BST / 11:00am EST to 12 noon EST.

The research firm’s VP/Role Manager Eric Lobel will share some of Forrester’s insights as it pertains to the issues central to the IIAR membership. In addition, Eric will allow time for Q & A for members to ask questions about the survey, Forrester’s approach to AR or any other questions, including questions about Forrester’s role-based research model.

For those interested in joining this discussion please email Jcourtenay (at) analystrelations [dot] org.

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IIAR discussion group: AR best practice for analyst events

The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums, Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00 am EST. The discussion will cover all levels of participation from simply attending to main sponsorship.

We’ve got a great line up of panelists:

  • Gerry Van Zandt / HP, Worldwide Analyst Relations Manager (@gerryvz, LinkedIn)
  • Kent Cook/ Microsoft, Director Corporate Analyst Relations
  • Bill Reed / St. Cross Group, Managing Director (former IBM manager of industry analyst relations, EMEA) (LinkedIn)
  • Sandeep Thawani / Mahindra Satyam, Head of Marketing and Communications, Europe (LinkedIn)

IIAR members who would like to join should RSVP on huddle or by email or to jcourtenay at analystrelations dotte org.

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Next IIAR discussion group on linking AR with sales

Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales.

The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture.

IIAR members who would like to join the call, please contact Hannah Kirkman for dial in details.

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Next IIAR discussion group call on AR measurement and evaluation

Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation.

The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR.

IIAR members who would like to join the call, please contact Hannah Kirkman for dial in details.

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Next IIAR Discussion Group call on AR in Asia-Pac

Our next monthly IIAR Discussion Group teleconference is this Wednesday, November 25th, on the topic of analyst relations in Asia-Pacific.

This call will be lead by Pia Langstrom and will discuss issues such as cultural differences across Asia Pacific, APAC analysts and analyst firms, and what’s required to set up an AR programme in this region.  Pia is currently authoring a Best Practices Paper on this subject for the IIAR.

IIAR members who would like to join the call, please contact Hannah Kirkman for dial in details.

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