This teleconference features the Analyst Strategy Group (ASG) and is scheduled for Thursday, June 10th from 16:00 to 17:00 BST/11:00 EST/8:00 PDT. Tom Ryan, Partner and Chief Research Officer (LinkedIn) and Rob at ASG will share their insights on Making The Case for AR.
Over the past eighteen months, most companies have been seriously affected by the global economic recession. In many cases, budgets across all departments have been trimmed to the bone; but Analyst Relations (AR) programs seem to have been particularly hard hit. Increasingly, AR teams are asking:
– What can we do to keep at least the base of our budget intact?
– How can I defend my AR budget?
– How do I make the case for AR?
The IIAR Best Practices Paper, “Making the Case for Analyst Relations,” by Tom Ryan (@tom_asg LinkedIn) and Rob Kolokousis (@rob_ASG, LinkedIn) identifies the four principles for building solid executive-level sponsorship for your AR program. Continue Reading →