Archive | IIAR Discussion Group

IIAR Discussion Group – OVUM to Discuss the Black Book of Outsourcing

The IIAR is delighted to host a teleconference  led by OVUM/Datamonitor on Tuesday 29th June 2010 from 16:00 BST to 17:00 BST / 11:00 EST/8:00 PDT. Eamonn Kennedy, Research and Analysis Director at Datamonitor, will be with us to introduce the Black Book of Outsourcing.

The Black Book of Outsourcing: what AR professionals need to know about the world’s largest investigation into customer satisfaction with outsourcing.

Many AR professionals have heard of The Black Book of Outsourcing. Some understand the details behind it but few understand the changes that Datamonitor has made to this business in 2010. The Black Book of Outsourcing does not rely on traditional AR channels – it goes direct to clients for their feedback on satisfaction with outsourced services and the providers who deliver these services. In 60 minutes, this session seeks to provide AR professionals with answers to their executives’ questions about The Black Book. Eamonn will focus on the information requirements of AR professionals and will be happy to take questions.

IIAR members who would like to join the call should RSVP on huddle or by email to Jane.Courtenay (at) analystrelations (dot) org.

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IIAR Discussion Group: IIAR Best Practices Paper “Making The Case for AR”

This teleconference features the Analyst Strategy Group (ASG) and is scheduled for Thursday, June 10th from 16:00 to 17:00 BST/11:00 EST/8:00 PDT. Tom Ryan, Partner and Chief Research Officer (LinkedIn) and Rob at ASG will share their insights on Making The Case for AR.

Over the past eighteen months, most companies have been seriously affected by the global economic recession. In many cases, budgets across all departments have been trimmed to the bone; but Analyst Relations (AR) programs seem to have been particularly hard hit. Increasingly, AR teams are asking:

– What can we do to keep at least the base of our budget intact?

– How can I defend my AR budget?

– How do I make the case for AR?

The IIAR Best Practices Paper, “Making the Case for Analyst Relations,” by Tom Ryan (@tom_asg  LinkedIn) and Rob Kolokousis (@rob_ASGLinkedIn) identifies the four principles for building solid executive-level sponsorship for your AR program. Continue Reading →

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Inaugural Meeting of the IIAR’s Relations NYC Chapter

AR professionals in the New York City area are welcome to attend the IIAR’s first NYC chapter first meeting on Wednesday, June 2nd. FD, the strategic communications consultancy, have kindly offered to host a breakfast meeting with Jonathan Yarmis, Senior Research Fellow at Ovum and a leading voice in the technology industry for over 30 years.

After a networking session from 8:30am to 9:00am, Jonathan will speak about current trends in the analyst community and offer tips for effective analyst relations. During the breakfast discussion, he will facilitate an interactive conversation for new and prospective IIAR members drawing upon his extensive experience in industry analysis, end-user computing and public and analyst relations. Afterwards, there will be a discussion about next steps for the chapter as well as additional time for networking.

To RSVP for this event or get additional details please email the IIAR’s secretary Jane.Courtenay (at) analystrelations (dot) org

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Recap of the IIAR May 6th Teleconference on AR best practice at analyst-firm sponsored events

Last week, the IIAR hosted a teleconference about best AR practices at analyst sponsored events like Gartner Summits, Forrester IT Forums or IDC Directions.

Many thanks to the featured panelists for taking their time to share their insights and taking questions from the members.

  • Gerry Van Zandt / HP, Worldwide Analyst Relations Manager (@gerryvz,LinkedIn)
  • Kent Cook/ Microsoft, Director Corporate Analyst Relations
  • Bill Reed / St. Cross Group, Managing Director (former IBM manager of industry analyst relations, EMEA) (LinkedIn)
  • Sandeep Thawani / Mahindra Satyam, Head of Marketing and Communications, Europe (LinkedIn)

Here are some highlights from the discussion.

  • AR must help identify the right events to focus on
  • Invest in fewer events, and look closely at attendee list
  • In general ROI for participating at events is difficult to ascertain
    – Short term ROI – measured in blog postings, published notes, twitter notes
    –   Long term ROI – shifted analyst perceptions(change in annual vendor rating report)
  • In general ROI for participating at events is difficult to ascertain
  • Do as much as you can as early as you can
  • These events are not opportunities for briefings & knowledge transfer
  • Follow-up after the event, generating conversations afterwards is what results in knowledge transfer

IIAR members will be able to access more detailed notes from the teleconference by logging into the members area at http://analystrelations.org/members-area.

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IIAR invites members to an open exchange of ideas with Forrester Research

IIAR discussion group with Forrester Research on May 14th – led by Ed Gyurko.

Eric Lobel, VP/Role Manager - Forrester Research

The IIAR is delighted to host a teleconference by Forrester Research to share some results from its recent interview series of AR managers and have an open exchange with the IIAR membership regarding our feedback. The call is scheduled for Friday 14th May 2010 from 1600 BST to 1700 BST / 11:00am EST to 12 noon EST.

The research firm’s VP/Role Manager Eric Lobel will share some of Forrester’s insights as it pertains to the issues central to the IIAR membership. In addition, Eric will allow time for Q & A for members to ask questions about the survey, Forrester’s approach to AR or any other questions, including questions about Forrester’s role-based research model.

For those interested in joining this discussion please email Jcourtenay (at) analystrelations [dot] org.

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IIAR discussion group: AR best practice for analyst events

IIAR discussion group: AR best practice for analyst events by Ed Gyurko.

The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums,Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00 am EST. The discussion will cover all levels of participation from simply attending to main sponsorship.

We’ve got a great line up of panelists:

  • Gerry Van Zandt / HP, Worldwide Analyst Relations Manager (@gerryvz, LinkedIn)
  • Kent Cook/ Microsoft, Director Corporate Analyst Relations
  • Bill Reed / St. Cross Group, Managing Director (former IBM manager of industry analyst relations, EMEA) (LinkedIn)
  • Sandeep Thawani / Mahindra Satyam, Head of Marketing and Communications, Europe (LinkedIn)

IIAR members who would like to join should RSVP on huddle or by email or to jcourtenay at analystrelations dotte org.

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IIAR discussion group: AR best practice for analyst events

The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums, Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00 am EST. The discussion will cover all levels of participation from simply attending to main sponsorship.

We’ve got a great line up of panelists:

  • Gerry Van Zandt / HP, Worldwide Analyst Relations Manager (@gerryvz, LinkedIn)
  • Kent Cook/ Microsoft, Director Corporate Analyst Relations
  • Bill Reed / St. Cross Group, Managing Director (former IBM manager of industry analyst relations, EMEA) (LinkedIn)
  • Sandeep Thawani / Mahindra Satyam, Head of Marketing and Communications, Europe (LinkedIn)

IIAR members who would like to join should RSVP on huddle or by email or to jcourtenay at analystrelations dotte org.

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Next IIAR discussion group on linking AR with sales

Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales.

The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture.

IIAR members who would like to join the call, please contact Hannah Kirkman for dial in details.

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Next IIAR discussion group call on AR measurement and evaluation

Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation.

The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR.

IIAR members who would like to join the call, please contact Hannah Kirkman for dial in details.

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Next IIAR Discussion Group call on AR in Asia-Pac

Our next monthly IIAR Discussion Group teleconference is this Wednesday, November 25th, on the topic of analyst relations in Asia-Pacific.

This call will be lead by Pia Langstrom and will discuss issues such as cultural differences across Asia Pacific, APAC analysts and analyst firms, and what’s required to set up an AR programme in this region.  Pia is currently authoring a Best Practices Paper on this subject for the IIAR.

IIAR members who would like to join the call, please contact Hannah Kirkman for dial in details.

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Next IIAR discussion group on Managing the Forrester Wave

Tomorrow, we’ll be holding our regular discussion group call, and this month the topic is ‘Managing the Forrester Wave’. The session will be led by Peggy O’Neill, who recently authored a white paper for the IIAR on this subject. IIAR members who would like to join the discussion, please contact IIAR Secretary, Hannah Kirkman. Details of upcoming events can be found on the events calendar.

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