Posted on Tuesday 26th August 2014 by Trevor IIAR
Date: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here
AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue reading
Filed under: AR Best practices, AR debates, ethics, IIAR, IIAR Best Practices Paper, IIAR Discussion Group, IIAR Webinar, Upcoming | Tagged: IIAR webinar | Leave a comment »
Posted on Friday 21st March 2014 by Trevor IIAR
DAY: 4th April 2014
TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York)
- Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input.
Abstract from Paper – The relationship between industry analysts and technology companies is built upon a notion of trust. Specifically, analyst relations professionals and analysts work on the basis of undocumented principles, which sometimes only become apparent when they are broken or abused. In this best practice paper, we present a starting point for understanding how AR pros and analysts can best engage, to the benefit of both sides.
The paper is available on Huddle here
, for members to review, before the Webinar. We are happy to receive your comments before the Webinar, send to here
The Webinar will be open to all IIAR Members, new members are especially welcome. Please contact us here if you wish to join the Webinar or join the IIAR.
Filed under: AR Best practices, IIAR, IIAR Best Practices Paper | Tagged: AR Best practices, IIAR webinar | Leave a comment »
Posted on Tuesday 4th March 2014 by Simon Jones
It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.
Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue reading
Filed under: AR, AR Agencies, AR Best practices, AR debates, Forrester, IIAR Best Practices Paper, IIAR Germany, tips | Tagged: analyst relations, AR Best practices, CeBIT, Forrester, IIAR Germany, OnPR, Pascal Matzke, Simon Jones, Yvonne Kaupp | 4 Comments »
Posted on Monday 7th October 2013 by Ludovic Leforestier
How often are you surprised by an important analyst report impacting your company?
All the time, my life sucks.
Every now and then my morning is ruined.
Not often, sometimes a peripheral analyst will write something unexpected without checking in.
It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.
Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue reading
Filed under: AR Best practices, Guest Post, IIAR Best Practices Paper | Tagged: IIAR Best Practices Paper | Leave a comment »
Posted on Tuesday 27th August 2013 by carolinedennington
Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.
With this in mind, the IIAR is releasing a primer on the analyst industry. Continue reading
Filed under: AR Best practices, AR debates, IIAR, IIAR Best Practices Paper | Tagged: AR, IIAR Best Practices Paper | 3 Comments »
Posted on Tuesday 2nd July 2013 by carolinedennington
The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June.
The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best Practice Paper in Measurement.
To attend this webinar, please contact Caroline Dennington at firstname.lastname@example.org for registration details.
A copy of the paper can be found on our Huddle Extranet. If you get a chance, have a read through and don’t forget to come to the session with lots of questions which David will be only too happy to answer!
Filed under: AR Best practices, IIAR Best Practices Paper, IIAR Webinar | Tagged: IIAR webinar | Leave a comment »
Posted on Friday 17th May 2013 by Ludovic Leforestier
Measurement is one of the issues most often raised by AR professionals. A new IIAR Best Practice Paper by David Taylor has just been released. We will be hosting a Best Practice Webinar on the subject on the
20th June 11th July 2013.
Filed under: AR Best practices, IIAR, IIAR Best Practices Paper, IIAR Webinar | Tagged: AR Best practices, IIAR Best Practices Paper, IIAR webinar | 1 Comment »