Archive | IIAR Best Practices Paper

IIAR Webinar – 11th September – Best Practices in the Rules of Engagement

Keep calm and follow the rulesDate: September 11th, 2014
Time: 4pm BST, 5pm CET, 11am EST, 8am PST
Location: IIAR Webinar – Register here

AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR Pros come across on a daily basis and how to engage with them. Questions such as whether there is a secret recipe on how to build trust? – When should you be transparent? – Should analysts be afforded preferential treatment? – And does NDA really mean, NDA? – will be addressed along with many other frustrations we all face in the world of AR. Oh yes, there is also a section on ‘Divas’! Continue Reading →

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IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014

When? 
DAY: 4th April 2014
TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York)
Agenda - Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input.

Abstract from Paper – The relationship between industry analysts and technology companies is built upon a notion of trust. Specifically, analyst relations professionals and analysts work on the basis of undocumented principles, which sometimes only become apparent when they are broken or abused. In this best practice paper, we present a starting point for understanding how AR pros and analysts can best engage, to the benefit of both sides.
The paper is available on Huddle here, for members to review, before the Webinar. We are happy to receive your comments before the Webinar, send to here.
   
 The Webinar will be open to all IIAR Members, new members are especially welcome. Please contact us here if you wish to join the Webinar or join the IIAR.
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Making the most of CeBIT (even at the last minute)

CeBIT logoIt’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.

Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue Reading →

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[GUEST POST] Quiz: How Mature is Your Analyst Relations Program?

  1. How often are you surprised by an important analyst report impacting your company?

    1. All the time, my life sucks.

    2. Every now and then my morning is ruined.

    3. Not often, sometimes a peripheral analyst will write something unexpected without checking in.

    4. It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.

    5. Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue Reading →

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New IIAR best practice primer paper: Who are industry analysts and what do they do?

Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.

With this in mind, the IIAR is releasing a primer on the analyst industry. Continue Reading →

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IIAR Webinar: Best Practices in Measurement (11th July)

The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June.

The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best Practice Paper in Measurement.

To attend this webinar, please contact Caroline Dennington at cdennington@analystrelations.org for registration details.

A copy of the paper can be found on our Huddle Extranet. If you get a chance, have a read through and don’t forget to come to the session with lots of questions which David will be only too happy to answer!

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IIAR Best Practice Webinar: The AR Compass

The AR CompassOne of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme.  The latest IIAR Best Practice Paper has just been released and covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. During this call, we’ll detail this framework and explain how to leverage it for your benefit. Continue Reading →

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[GUEST POST] Doing a Joint Announcement with the Competition, How to Cooperate

By John Simons (@JohnSimonds, LinkedIn),originally posted here a year ago. It’s vintage and all the better!

Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.

When I was in PR, it was cat fight supreme with territorial ism and turf wars. Most of the announcements I did with these companies when in Analyst Relations didn’t have that element. For the most part, the announcements were about standards, not products. So that went a long way towards working together. Still, if you include IBM, the companies I’ve named here aren’t known for being best buddies.

As and aside, I can say that the executives (who can be the source of most problems) all worked towards the cause of the best briefing possible. Continue Reading →

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Why and how should you tier the analysts?

This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.

1. IMHO, tiering should be at the individual analyst level and not at the firm. Read my comment here:
http://sagecircle.wordpress.com/2009/11/10/gartner-and-forrester-are-not-tier-1/

2. Still IMHO and still in that comment I made the point that tiering should be related to the AR plan objectives.

Read also the conversation here:
http://technobabble2dot0.wordpress.com/2007/04/27/what-makes-a-tier-1-analyst/

Finally, there’s an IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering « The IIAR Blog (IIAR membership required).

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