Archive | IIAR Analyst Of The Year

The IIAR Analyst of the year Awards

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

Forrester seems to force sell multiple seats, TEIs etc during renewals. Forrester analysts may be amongst the top IIAR Analyst of the Year 2017 but is Forrester seeing an exodus of top talent? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a flip flop in Forrester’s focus on various key topics and verticals. Also the research subscription costs seem to be increasing at 10-20% yoy. They also felt that while Forrester had some great visualisation of data BUT insights were focused on niche topics like Customer Experience, Business Technology, Software and Marketing. Many Wave’s have not been renewed while others are renewed in an irregular cycle. Continue Reading →

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Who is the IIAR Analyst of the Year 2017?

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight.

The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well, actually we have three, but more about that shortly). Announced at the IIAR Christmas Party, kindly sponsored by Criteo, we celebrated the successes of some of the industry’s favourite thinkers and most serious strategists. Continue Reading →

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The IIAR Tragic Quadrant for 2017

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

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IIAR Webinar: Tragic Quadrant

The webinar will be presented by IIAR board members Neil Pollock, (LinkedIN@neilpollock) and Ludovic Leforestier, (LinkedIn,@lludovic ). In the first part we will reflect on insights from the recent IIAR analyst of the year survey, by comparing this year’s survey with the previous analyst of the year survey’s, to reflect on what a longitudinal lens tells us about the changing nature of industry analyst firms and individual analysts. The second part of the webinar will present the IIAR ‘Tragic Quadrant’, which is our tongue-in-cheek take on the changing analyst landscape.
When we set out to do the IIAR Analyst of the Year survey, we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. This is by no means an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Time permitting, the session will also reflect on some of the findings from this and previous year IIAR surveys.
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Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016

AOTY

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture. Continue Reading →

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Who will be the IIAR Analyst of the Year 2016?

The IIAR mainframe has been humming once again… and the IIAR Analyst of the Year 2016 winners will be announced tomorrow (6th December 2016) at the IIAR Christmas Party in London. Last year’s vote was a close run thing, with a number of analysts fighting it out. Our winner Julie Short  (LinkedIn@JulieDShort) at Gartner just pipped several other strong contenders. This year, however, analyst relations pros have voted for a clear winner. One analyst seemingly stands out amongst all others. 2016 has been a year for revolutions. This result also promises to upset the apple cart!

Stay tuned…

 

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[GUEST POST] The mysterious HfS business model… revealed

By Phil Fersht (@pfersht, LinkedIn) from HfS (@HfSResearch).

SuperHfSMan

So how do you build a business where not a lot of people understand how you make money and many assume you’re a not-for-profit that provides the industry with free research?

The answer is simple: flood the market with a daily dose of insight and have everyone feel part of what you are doing.  Make your information company open, social and collaborative; make everyone feel like they are a “client”, even when they are not. Make people want to spend time reading your stuff and also invite them to weigh in with their views and opinions. Continue Reading →

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Around Dan Bieler from Forrester in 10 questions

16zu9 Dan Bieler, Forrester ResearchToday we ask our probing questions of Dan Bieler from Forrester. Dan (Linkedin@DSBieler) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals

 

1. What are your coverage areas?

Key focus areas include customer engagement strategies, the mobile mind shift, and digital transformation. Continue Reading →

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Around Errol Rasit from Gartner in 10 Questions

Today we ask our probing questions of Errol Rasit from Gartner. Errol (Linkedin@ErrolRasit) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals.

1. What are your coverage areas?Errol Rasit / Gartner for the IIAR Around 10 Questions series

I typically describe my coverage as all things in the data center that you can kick, not that I would advise it. Percussive maintenance is not a first option! This translates to servers, storage, integrated systems, Hyperconvergence, and a special interest in in-memory computing. I also run a global team of analyst who specialize in Data Center Infrastructure technologies. We focus on both technology provider and end-user advice. Continue Reading →

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Around Ray Wang in 10 questions (redux)

Ray Wang / Constellation (IIAR website)Today we ask our 10 probing questions of Ray Wang from Constellation. Ray (Linkedin@rwang0) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals.

1. What are your coverage areas?

Digital transformation, disrupting technologies, service providers transition, cloud bill of rights, vendor selection, software licensing and pricing. Continue Reading →

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Around Julie Short from Gartner in 10 questions

Julie Short / GartnerToday we ask our 10 probing questions of Julie Short from Gartner. Julie (LinkedIn@juliedshort) is the IIAR Analyst of the Year for 2015 as voted by analyst relations professionals.

1. What are your coverage areas?

Business Consulting, specifically strategy, operations, human capital management, and risk assurance. Also cover some aspects of technology consulting.

2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
Increasingly, there is little done in business that does not have some technology impact. Continue Reading →

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Winners announced: IIAR Analyst of the Year 2015

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2015 and IIAR Analyst Firm of the Year 2015

IIAR Analyst of the Year

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2015, IIAR Global Analyst Firm of Year 2015, IIAR Independent Analyst of the Year 2015 and the best new entrants.

The IIAR analyst of the year 2015 was a close run thing this year round. Unlike previous years there was a lot more variety in the numbers and kinds of analysts chosen. Analyst relations professionals voted for over 150 different individual analysts, rating them along a wide range of criteria that included: their knowledge of the domain, does their research give actionable advice, is it novel and thought provoking etc; through to questions about their impact on technology adoption; and whether they were easy and flexible to work with from an analyst relations point of view. Continue Reading →

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Who’s the IIAR Analyst of the Year 2015?

The IIAR mainframe has been humming… and the winners will be announced tomorrow ( 1st December 2015) at the IIAR Christmas Party in London.

Stay tuned…

AOTY

Past winners

The IIAR Analyst of The Year has been running since 2008, see below the past winners.

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The IIAR “Tragic Quadrant”

Last year, as part of the 2014 IIAR Analyst of The Year Survey, we invited analyst relations professionals to rate their favourite industry analyst individuals and the firms they worked for. More than 60 individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

When we set out to do the IIAR Analyst of the Year (with Helen Chantry), we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. We are not claiming that this is an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Continue Reading →

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Results announced – IIAR Analyst of the Year 2012!

On Tuesday 30th and Wednesday 31st October the IIAR will be holding a series of calls to announce the winners of this year’s IIAR Analyst of the Year and IIAR Analyst Firm of the Year 2012.

The calls will be led by IIAR Board member and APJ chapter lead – Dave Noble – who masterminded the new format for this year’s survey and has spent the last few weeks analysing the results.

Calls will be held at the following times and will focus on region-specific trends and winners:

  • USA: Tues 30th Oct at West Coast – 2pm/East Coast – 5pm
  • Asia-Pacific/Japan: Weds 31st Oct at Sydney – 5pm/Singapore – 2pm/ Mumbai – 11:30am
  • Europe: Weds 31st Oct at London – 9am/France – 10am

All AR professionals are welcome to attend this call free of charge.

If you would like to take part please email me to reserve your place and receive dial-in details, stating which call you would like to attend.

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Don’t forget to vote – IIAR Analyst of the Year 2012!

If you’ve not yet voted then please take this opportunity to give your top-rated analyst a boost and nominate them for this year’s IIAR 2012 Analyst of the Year and IIAR Analyst Firm of the Year.

We’ve worked hard to make this year’s survey a robust reflection of AR pros’ perspective on top-rated analysts and analyst firms but we need your help. It’s only an accurate reflection if you vote so please take just five minutes out while you enjoy your lunch or coffee/tea break to answer a few questions.

The winner will be the analyst with the highest overall rating from multiple responses, rather than the analyst that attracts the highest number of votes.

IIAR Analyst Firm of the Year will be run using the same format only we’ve split out the large global analyst firms from other smaller and independent firms so you can vote for multiple analyst firms.

All marketing communication professionals who regularly engage with analysts – IIAR members and non–members – are welcome to take part and all individual votes will be treated as strictly confidential.

The survey will be open until Friday 10th August with the results to be announced in September. There’s not long to go now so please do vote. Any questions feel free to contact me.

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IIAR ANALYST OF THE YEAR 2012 – Voting open!

This year’s search to find the IIAR 2012 Analyst of the Year and IIAR Analyst Firm of the Year is now open.

You will see that this year’s survey is a little different to last year’s. To help us validate the nominations we are asking you to rate your chosen analyst and analyst firm of the year against a list of 10 criteria. The winner will be the analyst with the highest overall rating from multiple responses, rather than the analyst that attracts the highest number of votes.

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