By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the […]
Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission. Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise. See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management.
[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe Read More »
By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but
[Guest Post] Does the consulting approach beat published research? Read More »
I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR> AR Forum in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry.
[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin Read More »
Guest post by @cormacfoster on what do technology industry analysts really do? #readwriteweb
[GUEST POST] An Insider’s Guide to Technology Analysts by Cormac Foster Read More »
I’m here at an analyst conference, trying to combine a seamless online and offline experience. The presentations are compelling, the panel discussions are lively, and I should be using social media to augment and amplify the information I’m soaking up from my seat in the second-to-back row. Except that I can’t. Because, as usual, the Wi-Fi
[GUEST POST] The Wi-Fi isn’t working! Read More »
There’s no penalty for jumping the gun On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best. But when the starting gun goes off in relation to
[GUEST POST] Timing is everything Read More »
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at
What’s happening at Yankee Group? Read More »
A New Approach to Market Analysis for the Evolving Mobile Communications Industry An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice
[GUEST POST] An Analyst’s Take on the Crisis in AR by Saverio Romeo / Frost & Sullivan Read More »
This interview of chat with Dane Anderson / CEO Springboard Research by @SAJEIdeas contains a few learnings that are applicable to other geographies, in particular that personal relationships matter more than in the USA.
[GUEST POST] 7 Insights to Great Analyst Relations Read More »
AR is an art and science; if you measure everything you take the art out of it. Social media and marketing measurement software is starting to provide the data, but there must always be a place for intuition and personal relationships.
[GUEST POST] It’s the quality of the quantity that counts….. Read More »
I’m fast becoming a big believer in virtual events as an essential part of a comprehensive AR strategy. There are many reasons for my enthusiastic position on virtual events.
Read on this guest post from Fred McClimmands on when and why are outsourcing and insourcing of AR viable options.
[GUEST POST] Outsourcing Analyst Relations: A viable option? by Fred McClimans Read More »
Are you hitting the AR glass ceiling?
[GUEST POST] Help – I have just hit the glass ceiling Read More »
James McGovern has posted this on his blog (Enterprise Architecture: From Incite comes Insight) recently: Analyzing the Analysts: Comparison of Gartner and Forrester and I thought it was too good not to cross-post. So here you go, what do you think?
[Guest post] Evan Quin’s take on V3.
[Guest post] V3: It’s All About the Analysts Read More »
Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.
[GUEST POST] Doing a Joint Announcement with Your Competitors Read More »
Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here.
[GUEST POST] Josh “Groundswell” Bernoff on What do analysts actually do? Read More »
Level 3 part 1: How Vendors Leverage Analyst Subscriptions
EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from…
In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but also, in many cases, it is possible to pay to have access to their research and, with certain firms to the analysts themselves, through an analyst subscription.
[GUEST POST] Analyst Relations Basics – part three Read More »
I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
[GUEST POST] Analyst Relations Basics – part one Read More »
