Guest Post

Teresa Cottam / Omnisperience

[GUEST POST] Teresa Cottam on the ethics of image rights

As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry …

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Christian Holscher (IIAR website)

[GUEST POST] How Analyst & Advisory Relations translates to Business

When even hyper-successful companies like AWS invest in dedicated analyst and advisor relations management although they seem to dominate their markets anyway, it suggests they realize much more value in AR than ‘only’ to position high in an industry report.  Even small innovative businesses seek to engage regularly with the likes of Gartner, Forrester, IDC …

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https://twitter.com/Loom_Systems/status/905444551204233217

[GUEST POST] Does Israel have more cool vendors than China?

Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum, …

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[GUEST POST] How to Create a More Compelling Analyst Event

I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of …

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Industry and IT analyst firms collage (IIAR blog)

[GUEST POST] Why Startups Need Analyst Relations More Than Growth Hacking

By Theo Pristley (@tprstly, LinkedIn), originally posted here on Forbes and republished with his express permission. Co-authored with Ian Gotts (@iangotts, LinkedIn), tech advisor, investor, speaker and author.)   You’re an innovative and growing startup, I get that. You’ve got a fab new product or service that’s going drive dramatic benefits for enterprise customers, I get that. You’ve even …

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Mobile World Congress logo on IIAR Website - GSMA

[GUEST POST] Engaging with mobile analysts … now’s the time!

The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy. Industry analysts play a …

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[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next?

By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup. IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how …

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Rishi Ghai

[GUEST POSTING] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program

By Rishi Ghai (LinkedIn, @rishi_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of …

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Rishi Ghai

[GUEST POST] Managing RFIs: 8 Best Practices for Analyst Relations Professionals

By Rishi Ghai (LinkedIn, @rishi_ghai) Analyst Relations, Corporate Communications, and Digital Marketing / Cyient.  Receiving a request for information (RFI) from an analyst firm often triggers two reactions among analyst relations (AR) professionals––first, the thrill and gratification of having the business on the radar of a relevant analyst; and second, the anxiety of responding to the RFI with …

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[GUEST POST] 7 Ways to Grow Analyst Firm Business: A How-to-Collaborate Guide for Industry Analysts and Account Managers

By Rishi Ghai (LinkedIn, @rishi_ghai) It’s universal––the bittersweet relationship between sales and delivery functions. Industry analyst firms are no exception. The subject of bringing in more business for analyst firms is perhaps the biggest cause of friction between account managers and industry analysts, especially where senior analysts have P&L responsibility. A typical scenario plays out something …

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Vicki Jenkins / NelsonHall

[GUEST POST] Analyst Briefings: Are you a Strategic Team Member or the Note-Taker? by Vicki Jenkins / NelsonHall

By Vicki Jenkins / NelsonHall  (LinkedIn,  @VickiJ_NH). This is the second in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at the role of AR in the briefing process.

Sven Litke / KEA

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed …

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