Quocirca published back in 2007 a report on out how not to treat members of the analyst community -it should certainly be compulsory reading for anyone entering the world of AR.
[Guest Post] The Use and Abuse of Analysts (poor things) Read More »
Join us for an IIAR Best Practice Call on Insourcing/Outsourcing analyst relations on Thursday, Dec 2nd at 1600 GMT.
Today I hosted a panel of AR leaders to discuss AR best practices in an IIAR phone call: Larry Bissinger of HP; Wendy Shlensky from Infosys; Sushma Rajagopalan from L&T Infotech; and Rob Petrucelli from Accenture
Industry leaders discuss the challenge for outsourcing vendors’ AR Read More »
I’m fast becoming a big believer in virtual events as an essential part of a comprehensive AR strategy. There are many reasons for my enthusiastic position on virtual events.
To avoid conflicting with other IT related events Verdantix has changed the date to November 4th, all other details remain the same. WHAT SUSTAINABLE BUSINESS MEANS FOR ANALYST RELATIONS MANAGERS – FREE WEBINAR Thursday, November 4, 2010 5.00pm – 6.00pm (UK) 12 noon – 1.00pm (EDT) Every business decision has a sustainability consequence – buying
Verdantix Webinar Date Change to November 4th Read More »
This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.
Why and how should you tier the analysts? Read More »
IIAR teleconference with TPI on sourcing data and advisory services for service providers
IIAR Discussion – TPI presents on Current Market Dynamics, 9th September Read More »
The IIAR hosted a Best Practices teleconference on Sourcing Advisory Relations on August 11th. The panel led by Ed Gyurko, IIAR Board Member, featured panellists, Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture, Ed Gardiner, Advisor Relations Director at HCL, and Simon Knowles, Managing Director, Essential Edge Ltd. The discussion, led by Ed Gyurko
Recap – IIAR Teleconference on Best Practices in Sourcing Advisory Relations Read More »
The IIAR is delighted to host a teleconference on Best Practices in Sourcing Advisory Relations. The call is scheduled for Wednesday, August 11th at 4:00pm BST/11:00am EST. The panel will be led by Ed Gyurko, IIAR Board Member
IIAR Best Practice Teleconference on Sourcing Advisory Relations – Aug 11th Read More »
Did this ever happened in your organisation: a sale rep from the industry analyst firms pops in and and start selling their research to people who have no budget… Read on for tips on how to not be seein as the “no man”!
Why analyst sales people can never be stopped Read More »
Social media is a conversation accelerator, allowing AR pros to follow more analysts and interact with them in a more timely and proactive fashion.
AR and social media: it’s the interaction stupid! Read More »
[Guest post] Evan Quin’s take on V3.
[Guest post] V3: It’s All About the Analysts Read More »
Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.
[GUEST POST] Doing a Joint Announcement with Your Competitors Read More »
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
Latest IIAR Best Practice Paper – Making the Case for Analyst Relations Read More »
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to offer a step by step guide for navigating the industry analyst community in the context of real world challenges.
Latest IIAR> Best Practices Paper – A New Foundational Approach to Analyst Tiering Read More »
Scheduling is one of the most time consuming (and least rewarding) tasks AR Managers have to perform in their duty, think of trying to play a 4D Tetris game or being a dating agency for high-speed particules in in LHC.
Scheduling made easy? Read More »
Level 3 part 1: How Vendors Leverage Analyst Subscriptions
EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from…
In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but also, in many cases, it is possible to pay to have access to their research and, with certain firms to the analysts themselves, through an analyst subscription.
[GUEST POST] Analyst Relations Basics – part three Read More »
One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement programme, even a light one, it’s of very little real value in the longer term. Which leads me nicely into today’s topic: Level 2: AR as a Two-Way Conversation.
[GUEST POST] Analyst Relations Basics – part two Read More »
I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
[GUEST POST] Analyst Relations Basics – part one Read More »
There’s little doubt that online channels are important. I don’t believe that they are the whole story in measuring influence, but they are essential in reaching influencers.
