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Henrietta Lacey-Gutsell / CGI (IIAR)

[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

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By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn) Gartner has its ‘listening hat’ on at the UK AR Regional Briefing Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and […]

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The missing dot in the Magic Quadrant, by Jonathan Gordon (IIAR website)

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics

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Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was

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IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013

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On Wednesday 13th November, 7:30am CET, IIAR member Ludovic Leforestier (@lludovic, LinkedIn) / Thought Leadership and AR Director at Bearing Point  will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium.

IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013 Read More »

Examining The New Gartner Interactive Magic Quadrant

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Gartner has recently announced that an enhanced version of the Magic Quadrant will be released  on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional? Here comes MQ 2.0 The Gartner MQ has not really changed its physical appearance since its original introduction.

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IIAR> AR Café – Gartner Symposium, Barcelona on 7 November

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On Wednesday 7th November, 3:30pm CET, IIAR> member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR> AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is

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IIAR> AR US Café – Gartner Symposium, Orlando on 21 Oct

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On Sunday 21st October at 6:30pm ET, Stephen England – IIAR Board member and Director, KCG – will be hosting a reception event for IIAR members and prospects at Gartner Symposium, Orlando USA. This is a great chance to hear more about the IIAR and to compare notes ahead of the busy Symposium timetable. The

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Gartner completes acquisition of IDEAS International

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By Dave Noble, IIAR board member & APJ chapter lead Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group). Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester),

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The IIAR> Institute of Influencer & Analyst Relations
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