Archive | Gartner

IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011

The IIAR will be hosting a members-only networking event during the Gartner Symposium, in Orlando, USA on Monday 17th October, 6pm ET.

After a frantic day of briefings and workshops come and relax with IIAR friends over a cold drink. It’s a great way to wind down plus the perfect chance to discuss where and how you would like to see the IIAR grow and develop. There is the opportunity to exchange thoughts and share best practices in a relaxed setting before the evening entertainment and corporate dinners begin. Hosting the café will be Stephen England from KCG.

For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.

 

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IIAR USA Virtual Forum with Jeff Golterman, Gartner

The IIAR USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas.   In particular Jeff is looking for ideas on how to make the AR process more efficient in terms of working with Gartner.  We have arranged for a time so that European IIAR members can also participate.

Agenda:

10 mins – Update from Gartner: Recent/pending changes at Gartner impacting AR

35 mins – Feedback for Gartner:  Ideas, questions, discussion focused on what changes at Gartner would help facilitate AR processess

If you would like to participate please email me to reserve your place. This call is only open to members of the IIAR.

 

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Wednesday July 27th: IIAR Virtual Lunch with Mike Harris, GVP, Gartner

The IIAR and Symantec are pleased to host a virtual lunch (noon Pacific, but all are welcome of course) with Mike Harris, GVP at Gartner who oversees the Global Technology & Service Provider research group.  Prep yourself by reading Mike’s recent interview from the Gartner’s June AR Community newsletter.  Mike will provide an overview of the purpose and structure of his team, and then will open up the floor for Q&A.

Mike will provide an overview of the purpose and structure of his team, and then will open up the floor for Q&A.

Please register at Evite if you plan on attending.  If you have any questions email Evan Quinn at evan_quinn@symantec.com.

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Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect

Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyerPicture showing ranking of influencerss and practitioners most trust the insights of other IT buyers and practitioners who have been through similar buying and implementation processes. The historical blockades to peer-to-peer exchange, however, have been (a) finding qualified peers and (b) providing a safe harbor for peers that prefer to remain anonymous in order
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Gartner Shares New Insights at March 24th IIAR London Forum

Gartner presented their strategy and positioning update at the IIAR London Forum on Thursday 24th March.

Jeff Golterman / GVP, High-Tech &Telecom Programs shared new insights into their new research themes and how their analysts work.  It revealed that it is increasing analyst coverage in emerging markets for example in Asia, and expanding its focus on IT roles of the CIO and IT professionals. Continue Reading →

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Reminder to Register for the March 24 IIAR London Forum

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts,Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit.

We still have a few places left, and non-members are invited. Please RSVP to Jane Courtenay, jcourtenay(at)analystsrelations(dot) org.

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March IIAR London Forum Features Gartner

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts, Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit.

Members should RSVP to Jane Courtenay, jcourtenay(at)analystsrelations(dot) org.

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Gartner details the MQ process

Gartner Magic Quadrant for IT Services for Communications Service Providers, Worldwide ;  Published 19 July 2017 - ID G00314283 Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?,  do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.

Gartner’s MQ continues to be the source of much debate, mostly since it pits vendors against each others some are bound to be disappointed (a MQ with all vendors in the leaders quadrant won’t probably be of much use to IT buyers).
Gartner has overhauled the process in the last 5 years and made it quite robust now, though the weightings and ratings are still not publicised (a key difference with Forrester’s wave and IDC’s Decision matrixShort List).

No one asked for my opinions, so here they are:

  • it’s better to be in than not, even if in the niche quadrant
  • an MQ is better than a Marketscope (I don’t like rating vendors against a linear scale because it implies you should choose the one to the right)
  • an MQ is still only 2 dimensions (hear below Gideon Gartner on this point)
  • allocate enough time, about 100-120 man hours per MQ on the vendor side
  • make sure you manage your constituents expectations and get their support
  • IIAR members should read @edgyurko’s Best Practice Paper (link below)

Does this help? What is your experience? Do you have any tips?

 

Related posts:

13/1/11 edit: corrected the “IDC MQ” name after Vuk’s comment (below).

All previous posts on the Gartner Magic Quadrant (and more)

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The IIAR Analyst of the Year 2010

This year the IIAR conducted the largest survey yet to identify who AR pro’s believe are the best firms and analysts in the market. These awards, summarising the votes of over 150 participants, reflect a significant change from previous winners and demonstrate that in a year of monetary uncertainty more focus has been spent geared towards the large international houses as oppose to the regional boutiques.

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Analyst moves: Merv Goes to Gartner!

In what is probably going to be one of the most commented moves in the industry, Merv Adrian (blog, LinkedIn, @merv) is going back to a large analyst firm, the largest actually. Indeed, after leaving Forrester to create IT Market Strategy, a boutique firm selling advisory services mainly to IT vendors, Merv announced he was joining Gatner as VP of Research –apparently in the RAS team along Don Feinberg and Mark Beyer (I know it’s no longer called RAS and Dataquest, but the new names don’t sound nearly as good). Continue Reading →

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Launch of IIAR India Chapter in Mumbai

[slideshow]A successful and interesting IIAR India Chapter meet held on 17th of June in Mumbai shared some best practices of leveraging AR firms with respect to product, marketing, sales & strategic decision making. Sharing some key points highlighted during the discussion include: 

  • AR professionals should not be mere gatekeepers. They need to be more responsive & accessible appreciated by analysts. Dedicated Analyst portals – a need of today to help support accessibility
  • Analysts should not be considered as mere lead generators but as trusted advisors to help organizations in identifying strategies to grow business
  • Organizations need to identify right analysts for strategic expectations. Interactions should be ideally with 1-2 primary analysts, 8-10 referred (Tier2) analysts & a few adjacent market analysts to get a picture of complete spectrum. 
  • For C level interactions, face to face meetings are always preferred. Communication should be monthly or quarterly, not weekly. Doing regional analyst events for half a day is also useful.
  •  Understanding the pulse of who is influencing the market, inputs should be sought from customers, respective analyst firm account executives and through regular evaluation of research reports.
  •  Give more client proofs- demos, references during briefings.
  •  Around product launches,  one should speak to product as well as services analysts  
  • Analyst only lay out advantages and disadvantages of top vendors and one should influence to be the top of the mind recall for them 
  • Vendors should build niche capabilities and highlight them to ensure analyst influence.  

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[GUEST POST] Analyzing the Analysts: Comparison of Gartner and Forrester by James McGovern

James McGovern (@mcgoverntheory) has posted this on his blog (Enterprise Architecture: From Incite comes Insight) recently: Analyzing the Analysts: Comparison of Gartner and Forrester and I thought it was too good not to cross-post. So here you go, what do you think?

Analyzing the Analysts: Comparison of Gartner and Forrester

I have frequent interactions with industry analysts in my day job as an Enterprise Architect for a Fortune 100 enterprise. Likewise, during evening hours I can be found on Twitter under the handle of McGovernTheory engaging in virtualized short-form conversations where many analysts also hang out.

I currently follow the likes of Ray Wang of Altimeter, Nick Selby of Trident Risk Management, Brenda Michelson of Elemental Links, James Governor of Redmonk and others who periodically throw daggers. Their comparisons are usually cordial and tend to leave out certain relevant detail for us end-customer types to fully understand the real conversation. The challenge of the outsider looking in.

Industry Analyst Relations professionals such as Barbara French and Carter Lusher provide great insight for vendors on which analyst firms to work with, but otherwise leave a void in that they don’t address end customer considerations. Today’s blog entry starts with me attempting to emulate their style. Imitation is the best form of flattery…

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IIAR discussion group: AR best practice for analyst events

IIAR discussion group: AR best practice for analyst events by Ed Gyurko.

The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums,Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00 am EST. The discussion will cover all levels of participation from simply attending to main sponsorship.

We’ve got a great line up of panelists:

  • Gerry Van Zandt / HP, Worldwide Analyst Relations Manager (@gerryvz, LinkedIn)
  • Kent Cook/ Microsoft, Director Corporate Analyst Relations
  • Bill Reed / St. Cross Group, Managing Director (former IBM manager of industry analyst relations, EMEA) (LinkedIn)
  • Sandeep Thawani / Mahindra Satyam, Head of Marketing and Communications, Europe (LinkedIn)

IIAR members who would like to join should RSVP on huddle or by email or to jcourtenay at analystrelations dotte org.

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IIAR discussion group: AR best practice for analyst events

The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums, Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00 am EST. The discussion will cover all levels of participation from simply attending to main sponsorship.

We’ve got a great line up of panelists:

  • Gerry Van Zandt / HP, Worldwide Analyst Relations Manager (@gerryvz, LinkedIn)
  • Kent Cook/ Microsoft, Director Corporate Analyst Relations
  • Bill Reed / St. Cross Group, Managing Director (former IBM manager of industry analyst relations, EMEA) (LinkedIn)
  • Sandeep Thawani / Mahindra Satyam, Head of Marketing and Communications, Europe (LinkedIn)

IIAR members who would like to join should RSVP on huddle or by email or to jcourtenay at analystrelations dotte org.

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How far should an NDA go?

Jeff Mann from Gartner (@JeffMann) blogged yesterday about NDA Games.

It’s an interesting subject, in particular with respect to what useage analysts are allowed to make of information disclosed in an NDA briefing, or to spell it out, a briefing during which the information exchanged is disclosed under a “Non Disclosure Agreement”.

Just to go back a little on the basics, and as Jonny (@jonnybentwood) points out, the ability to exchange non-public information (to a certain extent, because publicly traded companies are subject to some rules on equal access to information towards investors and shareholders, so it should not be material infomation to the sense the SEC understands it) is what differentiates a press interview from an analyst briefing. It’s also one of the things that make this relationship much more interesting and insightful if you ask me. Most firms, such as Gartner, have “blanket” NDA’s with large vendors.

The vendor Jeff mentions should not however say a whole briefing is under NDA, but AR people should take great care in flagging (before and after, as I train my spokespersons to do) what’s under NDA and what’s not. Clearly, what happenned there is not best practice.

Except that talking too soon about a new product can kill sales for today’s product. Some vendors are very good about talking about futures and not selling what they have, but clearly that’s a pre-do-crash business model, not one for today’s business environment.

Any thoughts on how to reconcile this with the need to brief analysts on what’s coming so that their research is accurate?

And question to Jeff and other analysts: can you elaborate on “what’s in it for a vendor to brief you on roadmap/futures?” I think I know some of it but I’m interested in the answers…

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Friday: scheduling

Scheduling is one of my pet peeves, simply because locking diaries for a briefing between an exec and an analyst is complicated. They’re just usually really busy and travel so much they have a better chance to bump into each other in an aiport lounge than on a conference call! I sometimes think it’s easier to keep track of particules in the LHC…

Thankfully, there are a few tools today that make my life simpler:

  • I’ve already blogged about tungle.me, it would be great if all analysts used it!
  • I also use twitter to see when analysts are available for a quick chat
  • dopplr and tripit are also useful to see when they might be in the same location

Anyway, what prompted this post was the cartoon on the left from the multi-talented Andreas “Andy” Bitterer: we already knew his photographic and analytical skills (need advice on data quality anyone?), it seems he’s quite good at drawing too. It’s funny as well, just to disprove some myths about Germans 🙂

So check his blog, it’s well worth it:
Analysterical – The Exotic Life of Analysts

Other related posts:

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Gartner to present at March IIAR London Forum

For our next IIAR London Forum on March 10th, we’re delighted to welcome Alexander Drobik, Managing VP Research for Business Applications & Processes with Gartner, as our guest speaker. Alexander will be discussing Gartner’s research methodology. The Forum kicks off at 3:45 p.m. and a limited number of guest places are available for those who have not previously been to an IIAR event.

For more information, please contact IIAR Secretary Hannah Kirkman at hkirkman (at) analystrelations (dot) org.

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Gartner is growing, its end-user influence as well

Interesting comment from Carter in his post about Gartner’s earnings Gartner Q4 and full year 2009 earnings – implications for analyst relations and research clients » SageCircle Blog:

AR teams should use Gartner’s growth in enterprise clients as an education tool with stakeholders and executive sponsors. Rather than experiencing shrinking influence in this recession, Gartner has increased its influence because of the business value it offers to enterprise clients and its ability to leverage the largest sales force in the analyst industry.

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Downfall: Gartner MQ and learnings

Late last week I resurrected a common meme around Hitler’s downfall video but this time applied it to analyst relations.

In the original post, I simply let the parody of the video speak for itself but after reviewing the many comments on the blog and on twitter, I have noticed that quite a few people are commenting about what they can learn from this. Continue Reading →

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