Forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.
Website: forrester.com
Twitter: @forrester

Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through

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The IIAR> Analyst of the Year 2010: logo

The IIAR> Analyst of the Year 2010

The IIAR Analyst of the year 2010 winners are: Recap of the IIAR Analyst of the year 2010 winners: Phil Fersht / Horses for Sources, Gartner, Phil Dawson / Gartner, John Rymer / Forrester, Liz Herbert / Forrester, Dane Anderson / Gartner, Phil Fhersht / Horses for Sources, Chris Barnard / IDC, Thomas Murphy / Gartner, Chris Mines / Forrester, David Metcalfe / Verdantix, Charlene Li / Altimeter Group

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[GUEST POST] Analyzing the Analysts: Comparison of Gartner and Forrester by James McGovern

James McGovern has posted this on his blog (Enterprise Architecture: From Incite comes Insight) recently: Analyzing the Analysts: Comparison of Gartner and Forrester and I thought it was too good not to cross-post. So here you go, what do you think?

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[GUEST POST] Josh “Groundswell” Bernoff on What do analysts actually do?

Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here.

[GUEST POST] Josh “Groundswell” Bernoff on What do analysts actually do? Read More »

Agenda for today’s IIAR> London Forum with Forrester

Here’s the agenda for today’s IIAR> Analyst Relations Forum –action packed as usual… and with the proverbial curry at the end! Agenda 1500-1530   Social media tutorial 1545-1600   Registration 1600-1605   Introductions and welcome 1605-1620   Report back from Gartner Symposium 1620-1655   Discussion groups: – AR and social media – Planning for 2010 – Gaining

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The Forrester Wave™: Global Delivery Infrastructure Management, Q4 2005 By Robert McNeill with Robert Whiteley III, , Olivia Ester

IIAR Best Practices Paper: managing the Forrester Wave

Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has

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Next IIAR discussion group on Managing the Forrester Wave

Tomorrow, we’ll be holding our regular discussion group call, and this month the topic is ‘Managing the Forrester Wave’. The session will be led by Peggy O’Neill, who recently authored a white paper for the IIAR on this subject. IIAR members who would like to join the discussion, please contact IIAR Secretary, Hannah Kirkman. Details

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Around Ray Wang from Forrester in 10 questions

This week we have the pleasure of interviewing R “Ray” Wang from Forrester Research. In his spare time, he also contributes to the insightful Software Insiders blog. Thanks to Ray for his insights on the Software industry and also some thought provoking views on the IT Analysis industry too. What are your coverage areas? Research

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Hannah Kirkman

How do we decide that analysts are important?

A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the

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The IIAR> Institute of Influencer & Analyst Relations
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