IIAR>

IIAR> Independent Analysts Panel (03/25)

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The IIAR> Webinar
This IIAR> Webinar will be hosted by Chris Germann / Independent AR professional, IIAR> Member, Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights, Ludovic Leforestier / IIAR> Board Member and Founder Starsight, Noelle Shipley / Independent AR professional , Robin Schaffer / Principal AR Consultant Schaffer AR, Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM.
Date> Thursday 13th March 2025
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST (other time zones)

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IIAR> Analyst Firm Webinar: The Futurum Group (02/25)

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The IIAR> Webinar
This IIAR> Webinar will be hosted by Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead AI, Digital & Customer Experience, Amdocs, Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations ARInsights, Ludovic Leforestier / IIAR> Board Member and Founder Starsight, Julian Tirsu / Head of Analyst Relations, Dropbox, Christopher Manfredi / Global Analyst Relations Director, Sprout Social.
Date> Thursday 20 February 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2130 IST (other time zones)

IIAR> Analyst Firm Webinar: The Futurum Group (02/25) Read More »

IIAR> Analyst Firm Webinar : Informa TechTarget[23/01/25]

IIAR> Analyst Firm Webinar: Informa TechTarget – Highlights (01/25)

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Check the highlights of our IIAR> Firms Webinar with Omdia’s Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin) and Iva Gotovac / VP Marketing , Omdia (Linkedin) ,Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights (LinkedIn), Ludovic Leforestier / IIAR> Board Member and

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IIAR> Analyst Firm Webinar : Informa TechTarget[23/01/25]

IIAR> Analyst Firm Webinar: Informa TechTarget (01/25)

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The IIAR> Webinar
This IIAR> Webinar will be hosted by Peter Darling / Senior Director Global Analyst Relations, SAP, Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights, Nathan Herrman / AR Manager, Ericsson,Ludovic Leforestier / IIAR> Board Member and Founder Starsight.
Date> Thursday 23rd December
Time> 0800 PST / 1100 EST / 1600 BST / 2130 IST (other time zones)

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New Year’s Resolutions: The Different Types of AR[01/25]

IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)

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The IIAR> Discussion Group
This IIAR> Webinar will be hosted by the IIAR> North American Chapter Co-Leads: Susan Peters / Director, Analyst Relations at SUSE LLC, Nathan Herrman / AR Manager, Ericsson ,Rachel Kaltenbach / Director, Global Analyst Relations, Veeam, Christopher Manfredi / Global Analyst Relations Director, Sprout Social
Date> Thursday 16 January 2025
Time> 1100 PST / 1400 EST (other time zones)

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IIAR> Discussion Group: Mastering The 30/60/90

IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December

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Are you starting a new AR position or needing to revamp your AR program? Or are you simply planning 2025? With 2025 just around the corner, developing a well-thought-out 30/ 60/ 90-day AR plan can set the foundation for effective engagement and collaboration, ultimately driving positive outcomes for your organization. It can showcase the value

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IIAR Awards Logo 2024 - Cover

The Wait is Over! Announcing the IIAR> Award Winners for 2024.

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The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll

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IIAR> AR Forum London 2024 - Cover (11/24)

IIAR> AR Forum Sessions announced: Reskill for 2025!

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The IIAR> London AR Forum: empower, connect, and advocate The IIAR> Analyst Relations Forum (AR Forum) is our industry’s first and only independent peer exchange and learning event, organised by the institute, a not-for-profit member organisation. No boring speeches from pundits, no sales pitches from analyst firms, rather, impartial discussions from AR leaders, industry partners and

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Louella Fernandes / Quocirca

Around Louella Fernandes from Quocirca in 10 questions

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Today’s IIAR> Around in 10 questions interview is with Louella Fernandes / CEO, Quocirca, (LinkedIn) who covers workplace collaboration and print. 1. What are your coverage areas?Quocirca focuses on technology trends in the print industry which includes workplace transformation, cybersecurity, cloud, workflow automation, managed print and IT services, sustainability and the impact of AI on

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IIAR> Analyst Firm with MarketsandMarkets (10/24)

IIAR> Analyst Firm Webinar Highlights: Sarwant Singh, Christian Renaud, Milan Rao and Vineet Augustine / MarketsandMarkets (10/24)

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Check the highlights of our IIAR> Firms Webinar with MarketsandMarket’s Sarwant Singh / President & CCO, MarketsandMarkets (LinkedIn), Christian Renaud / Global Head Technology Practice, MarketsandMarkets (LinkedIn), Milan Rao / COO & CRO, MarketsandMarkets (LinkedIn) and Vineet Augustine / VP EMEA Technology Practice, MarketsandMarkets (LinkedIn)  hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight

IIAR> Analyst Firm Webinar Highlights: Sarwant Singh, Christian Renaud, Milan Rao and Vineet Augustine / MarketsandMarkets (10/24) Read More »

IIAR> Analyst Firm with MarketsandMarkets (10/24)

IIAR> Analyst Firm Webinar: Markets and Markets, 10th October

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MarketsAndMarkets is a revenue intelligence and advisory company established in 2009. Initially, the company began as a pure-play market research firm, focusing on research around niche, high-growth B2B markets. Recognizing the shift in the B2B economy that would unlock trillion-dollar opportunities, it has evolved into a growth consulting firm by hiring industry stalwarts across eight

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IIAR> AR Forum + Xmas Party & Awards 2024 (26/11)

Save the Date! IIAR> AR Forum London 2024 + Xmas Party, 26th November

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Get ready for the sequel to this summer’s IIAR> Analyst Relations Forum in London on 26th November, a half day event focused on AR professional career development and growth. Registration is now open for the daytime AR Forum, an opportunity to meet and learn from the analyst relations professional community. The Analyst Relations Forum will

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IIAR> Analyst Firm Webinar : Omdia - 26th September

IIAR> Analyst Firm Webinar Highlights: Bill Morelli, Evan Kirchheimer and Iva Gotovac / Omdia (9/24)

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Check the highlights of our IIAR> Firms Webinar with Omdia’s Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin) and Iva Gotovac / VP Marketing , Omdia (Linkedin) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Aniruddho Mukherjee / IIAR> Board Member and Analyst

IIAR> Analyst Firm Webinar Highlights: Bill Morelli, Evan Kirchheimer and Iva Gotovac / Omdia (9/24) Read More »

IIAR> Analyst Firm Webinar : Omdia - 26th September

IIAR> Analyst Firm Webinar: Omdia, 26th September

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The time has come for another update from Omdia.  Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of  Canalys, ESG, Heavy Reading, IHS Markit, Informa, Datamonitor, Tractica and Heavy Reading into a single entity. It’s actually more complicated but it’s got a storied

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IIAR> Discussion Group : Managing Vendor Evaluation

IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September

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The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc…  For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in

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IIAR> Analyst Firm Webinar: 451 Research 15th August

IIAR> Analyst Firm Webinar Highlights: Brian Partridge and Kelly Morgan / 451 Research (8/24)

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Check the highlights of our IIAR> Firms Webinar with 451 Research’s Brian Partridge / Head of 451 Research / Kagan, S&P Global Market Intelligence (LinkedIn) and Kelly Morgan / Research Director, Datacenter Services & Infrastructure at 451 Research S&P Global Market Intelligence (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic,

IIAR> Analyst Firm Webinar Highlights: Brian Partridge and Kelly Morgan / 451 Research (8/24) Read More »

IIAR> Discussion Group : AR and Marketing (22/8)

IIAR> Discussion Group: AR and Marketing, 22nd August

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While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help

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Irwin Lazar / Metrigy

Around Irwin Lazar from Metrigy in 10 questions

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Today’s IIAR> Around in 10 questions interview is with Irwin Lazar / President and Principal Analyst, Metrigy, (@imlazar, LinkedIn) who covers workplace collaboration 1. What are your coverage areas?Workplace collaboration technologies including unified communications / calling platforms, messaging, meetings, and non-real-time collaboration. As of late my focus has been on office and meeting room evolution,

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IIAR> Analyst Firm Webinar: 451 Research 15th August

IIAR> Analyst Firm Webinar: 451 Research, 15th August

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451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog post here and enjoys a significant reach with financial

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IIAR> AR Forum and London Summer Party 2024, 13/6

IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals

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On the 13th June 2024, the London AR Forum, organised by the Institute of Influencer & Analyst Relations (IIAR>) gathered over 40 AR pros on the theme of career growth. It was a day filled with insightful discussions, strategic advice, and invaluable networking opportunities. Welcome and opening remarks IIAR> board members Aniruddho Mukherjee / AWS 

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