The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc… For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in […]
Check the highlights of our IIAR> Firms Webinar with 451 Research’s Brian Partridge / Head of 451 Research / Kagan, S&P Global Market Intelligence (LinkedIn) and Kelly Morgan / Research Director, Datacenter Services & Infrastructure at 451 Research S&P Global Market Intelligence (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic,
While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them. Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help
IIAR> Discussion Group: AR and Marketing, 22nd August Read More »
Today’s IIAR> Around in 10 questions interview is with Irwin Lazar / President and Principal Analyst, Metrigy, (@imlazar, LinkedIn) who covers workplace collaboration 1. What are your coverage areas?Workplace collaboration technologies including unified communications / calling platforms, messaging, meetings, and non-real-time collaboration. As of late my focus has been on office and meeting room evolution,
Around Irwin Lazar from Metrigy in 10 questions Read More »
451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog post here and enjoys a significant reach with financial
IIAR> Analyst Firm Webinar: 451 Research, 15th August Read More »
On the 13th June 2024, the London AR Forum, organised by the Institute of Influencer & Analyst Relations (IIAR>) gathered over 40 AR pros on the theme of career growth. It was a day filled with insightful discussions, strategic advice, and invaluable networking opportunities. Welcome and opening remarks IIAR> board members Aniruddho Mukherjee / AWS
Forrester has just refreshed the methodology for its Wave, how does it stack up against the Gartner Magic Quadrant? Join this conversation with analyst relations leaders and Forrester.
IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July Read More »
IIAR> members here is your opportunity to participate in a discussion about how analyst relations (AR) can support vendor sales teams. This discussion Group will be led by the IIAR> Editorial Committee who has started digging into the complex issue of how industry analyst and AR can help drive vendor sales through not only influence
IIAR> Discussion Group: AR for sales, 20th June Read More »
Check the highlights of our IIAR> Firms Webinar with Uptime Institute’s Andy Lawrence / Executive Director of Research (LinkedIn) and Simon Carruthers / Senior Vice President (LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead Digital & Customer Experience,
The two best analyst relations events are back in London! The IIAR> AR Forum is the only industry’s independent development event –and so is the IIAR> Summer party is our fabulous industry networking event. The IIAR> London AR Forum: learn exchange with peers The IIAR> Analyst Relations Forum (AR Forum) is the industry’s only independent,
Uptime Institute is the Standard bearer for Digital Infrastructure performance. Their Tier Standard has been used in the design, construction and operations of thousands of sites in more than 114 countries. For over 25 years, Uptime Institute has helped ensure that digital infrastructure will perform at a level that is consistent with clients’ business needs,
IIAR> Analyst Firm Webinar: Uptime Institute, 30th May Read More »
Check the highlights of our IIAR> Firms Webinar with HFS Research’s Phil Fersht / CEO & Chief Analyst (LinkedIn), Elena Christopher / Chief Strategy Officer (LinkedIn) and Sia Ravari / Chief Growth Officer & Global Head of Sales (LinkedIn) hosted by Alexia O’Sullivan / VP & Global Analyst Relations Leader at Capgemini / (LinkedIn), Ludovic Leforestier /
The IIAR> is proud to announce the relaunch of our North American Chapter to enable greater value for members who are located in the US, Canada and Mexico, and to expand professional networks for all our global members. Half of the IIAR> board and members are located in the US, so the NA Chapter will
IIAR> launches a North American Chapter Read More »
Since its inception in 2010, HfS has defined itself as an agent for change, for subverting the dominant paradigm in the analyst firm industry. While it’s not certain if they foresaw the arrival of GenAI, it seems fitting that HfS quickly moved into the lead of the GenAI revolution, starting with the launch of their
IIAR> Analyst Firm Webinar: HfS, 16th May Read More »
Check the highlights of our IIAR> Firms Webinar with ISG’s Mark Smith / Partner and Head of Software Research (LinkedIn), Jan Erik Aase / Partner and Global Head of ISG Provider Lens in ISG (LinkedIn), John Boccuzzi / President of ISG Research (LinkedIn) and Paul Reynolds / Chief Research Officer for Partner Provider Services (LinkedIn)
Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass model
IIAR> Best Practices Webinar: AR Compass, 2nd May Read More »
Five months ago, we wrote about ISG’s November 2023 acquisition of Ventana Research: “ISG is seeking new avenues for growth, and Ventana’s strong reputation and capabilities make them a promising addition. ISG’s research portfolio (outside of sourcing advisory) now include ISG Provider Lens™ (service provider evaluation research), ISG Provider Services (go-to-market research and support for
IIAR> Analyst Firm Webinar: ISG + Ventana, 25th April Read More »
Check the highlights of our IIAR> Firms Webinar with Everest Group’sKatrina Menzigian / Vice President AR Engagement (@kmenzigian, LinkedIn) and Abhishek Singh / Partner Information Technology Services (@AbhishekxSingh, LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) and Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead Digital & Customer Experience,
Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at
IIAR> Analyst Firm Webinar: Everest Group (April 2024) Read More »
Check the highlights of our IIAR> Firms Webinar with GigaOm’s Ben Book / CEO & Co-Founder (@jonno, LinkedIn) and Jon Collins / VP of Engagement (@Ben_Book, LinkedIn) hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Rachel Kaltenbach / Director, Global Analyst Relations, Veeam (LinkedIn) and Christopher Manfredi / Director, Global Analyst Relations, Sprout Social,
IIAR> Analyst Firm Webinar Highlights: Ben Book and Jon Collins / GigaOm (3/24) Read More »
