IIAR

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)

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The IIAR> Discussion Group
This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn), Independent AR professional, IIAR> Member and IIAR> 2022 AR Professional of the Year top 10. Sarita Kincaid (LinkedIn, @saritakAR) / VP Corporate Communications, SugarCRM.
Date> Thursday, June 12, 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25) Read More »

IIAR> Analyst Firm Webinar: Forrester (05/25)

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The IIAR> Webinar:
This IIAR> Webinar will be hosted by:Alexia O’Sullivan / VP & Global Analyst Relations, Capgemini, IIAR> Member  (LinkedIn),
Gerry Van Sandt / Senior Director, Analyst Relations, Alteryx, IIAR> Member (LinkedIn) ,Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social),.
Nathan Herrman / Analyst Relations Manager, Ericsson, IIAR> Chapter Co-Lead (LinkedIn)
Date> Thursday 29th May 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

IIAR> Analyst Firm Webinar: Forrester (05/25) Read More »

Expanding AR’s Toolbox: Non-traditional AR Services (05/25)

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The IIAR> Webinar:
Expanding AR’s Toolbox: Non-traditional AR Services will be hosted by Christopher Manfredi / Global Analyst Relations Director, Sprout Social, IIAR> Chapter Co-lead, Ed Gyurko / Global and EMEA Analyst Relations and Advisor Relations Consultant, IIAR> Member and Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications on
Date> Thursday 08 May 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

Expanding AR’s Toolbox: Non-traditional AR Services (05/25) Read More »

IIAR>Analyst Firm Webinar : TBR – Highlights (03/25)

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Check the highlights of our IIAR> Firms Webinar with TBR Dan Demers / Senior Vice President Sales and Marketing, TBR (LinkedIn) , Patrick Heffernan / Principal Analyst and Practice Manager, TBR  (LinkedIn) , Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn) ,Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of

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IIAR> Analyst Firm Webinar : TBR (04/25)

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The IIAR> Webinar:
IIAR> Analyst Firm Webinar :TBR will be hosted by Ludovic Leforestier / IIAR> Board Member and Founder Starsight, Aaron Cooper / IIAR> UK Chapter Co-Lead and Head of Analyst and Advisor Relations, Computacenter
Date> Thursday 3 April 2025
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2030 IST (other time zones)

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IIAR> interview with Josh Greenbaum / Enterprise Applications Consulting

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In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel. [link to blogpost]
Date> Thursday 13 March 2025
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST

IIAR> interview with Josh Greenbaum / Enterprise Applications Consulting Read More »

IIAR> Café, 6th March: Navigating the Mobile World Congress Analyst Landscape (03/25)

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This IIAR> Cafe Meetup will be hosted by Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services, Nathan Herrman / NA Chapter Co-Lead and AR Manager, Ericsson, Raluca Faloba / Senior Analyst Relations Manager, Starsight Communications.
Date> Thursday 6 March 2025
Time> 0800 CET
Location> Central Barcelona.

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IIAR> interview with Pete Tiliakos / GxT Advisors

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In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms. Meet

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IIAR> Analyst Firm Webinar: The Futurum Group (02/25)

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The IIAR> Webinar
This IIAR> Webinar will be hosted by Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and Analyst Relations Lead AI, Digital & Customer Experience, Amdocs, Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations ARInsights, Ludovic Leforestier / IIAR> Board Member and Founder Starsight, Julian Tirsu / Head of Analyst Relations, Dropbox, Christopher Manfredi / Global Analyst Relations Director, Sprout Social.
Date> Thursday 20 February 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2130 IST (other time zones)

IIAR> Analyst Firm Webinar: The Futurum Group (02/25) Read More »

IIAR> Analyst Firm Webinar : Informa TechTarget[23/01/25]

IIAR> Analyst Firm Webinar: Informa TechTarget (01/25)

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The IIAR> Webinar
This IIAR> Webinar will be hosted by Peter Darling / Senior Director Global Analyst Relations, SAP, Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights, Nathan Herrman / AR Manager, Ericsson,Ludovic Leforestier / IIAR> Board Member and Founder Starsight.
Date> Thursday 23rd December
Time> 0800 PST / 1100 EST / 1600 BST / 2130 IST (other time zones)

IIAR> Analyst Firm Webinar: Informa TechTarget (01/25) Read More »

New Year’s Resolutions: The Different Types of AR[01/25]

IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)

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The IIAR> Discussion Group
This IIAR> Webinar will be hosted by the IIAR> North American Chapter Co-Leads: Susan Peters / Director, Analyst Relations at SUSE LLC, Nathan Herrman / AR Manager, Ericsson ,Rachel Kaltenbach / Director, Global Analyst Relations, Veeam, Christopher Manfredi / Global Analyst Relations Director, Sprout Social
Date> Thursday 16 January 2025
Time> 1100 PST / 1400 EST (other time zones)

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IIAR> Discussion Group: Mastering The 30/60/90

IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December

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Are you starting a new AR position or needing to revamp your AR program? Or are you simply planning 2025? With 2025 just around the corner, developing a well-thought-out 30/ 60/ 90-day AR plan can set the foundation for effective engagement and collaboration, ultimately driving positive outcomes for your organization. It can showcase the value

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IIAR> AR Forum London 2024 - Cover (11/24)

IIAR> AR Forum Sessions announced: Reskill for 2025!

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The IIAR> London AR Forum: empower, connect, and advocate The IIAR> Analyst Relations Forum (AR Forum) is our industry’s first and only independent peer exchange and learning event, organised by the institute, a not-for-profit member organisation. No boring speeches from pundits, no sales pitches from analyst firms, rather, impartial discussions from AR leaders, industry partners and

IIAR> AR Forum Sessions announced: Reskill for 2025! Read More »

IIAR> Analyst Firm with MarketsandMarkets (10/24)

IIAR> Analyst Firm Webinar: Markets and Markets, 10th October

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MarketsAndMarkets is a revenue intelligence and advisory company established in 2009. Initially, the company began as a pure-play market research firm, focusing on research around niche, high-growth B2B markets. Recognizing the shift in the B2B economy that would unlock trillion-dollar opportunities, it has evolved into a growth consulting firm by hiring industry stalwarts across eight

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IIAR> Analyst Firm Webinar : Omdia - 26th September

IIAR> Analyst Firm Webinar: Omdia, 26th September

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The time has come for another update from Omdia.  Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of  Canalys, ESG, Heavy Reading, IHS Markit, Informa, Datamonitor, Tractica and Heavy Reading into a single entity. It’s actually more complicated but it’s got a storied

IIAR> Analyst Firm Webinar: Omdia, 26th September Read More »

IIAR> Discussion Group : Managing Vendor Evaluation

IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September

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The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc…  For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in

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IIAR> Analyst Firm Webinar: 451 Research 15th August

IIAR> Analyst Firm Webinar: 451 Research, 15th August

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451 Research (aptly named after Ray Bradbury’s dystopian novel about the power of knowledge and the dangers of censorship) is centred on innovation and disruptive technologies, delivering timely to subscribers. It was acquired by S&P in 2019 (and Uptime Institute was spun off), see our blog post here and enjoys a significant reach with financial

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IIAR> Discussion Group - Sales Enablement, 20th June

IIAR> Discussion Group: AR for sales, 20th June

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IIAR> members here is your opportunity to participate in a discussion about how analyst relations (AR) can support vendor sales teams. This discussion Group will be led by the IIAR> Editorial Committee who has started digging into the complex issue of how industry analyst and AR can help drive vendor sales through not only influence

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