Tag Archives | IIAR

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

IIAR Tragic Quadrant 2018 v02 with 451 Research, ESG, Everest Group, Forrester, Gartner, HfS Research, IDC, Kuppinger Cole & Partner, NelsonHall, Ovum, EJL Wireless, Lopez Research, Mobile Experts, Novarica, TECHnalysis
IIAR Tragic Quadrant 2018 v02

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

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Around Ricarda Rodatus from Oracle, IIAR> AR Team of the Year 2019 in 10 questions

Ricarda Rodatus / VP Analyst Relations, Oracle (IIAR website)

Ricarda Rodatus (@rodatusrLinkedIn) is the VP of Analyst Relations at Oracle, leading the analyst relations team recognised  last Thursday night as the IIAR> AR Team Of The Year 2019 discloses which analyst she misses the most and reveals a French secret.

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Around Peggy O’Neill, IIAR> AR Professional of the Year 2019 in 10 questions

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Peggy O’Neill / VP Analyst Relations, Informatica,  (@pegoneillLinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community.

Congratulations Peggy!

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The IIAR Summer Networking Party celebrating the IIAR AR Professional and Team of 2019

We are excited to announce the date of our famous IIAR Summer Party, sponsored by Criteo and Spotlight AR.

We will celebrate the achievements of the analyst relations community, where we will announce the IIAR analyst relations professional and analyst relations team of the year. 

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[GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester

IHS Informa logos (IIAR website)Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape.

Informa announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and media teams.

A sixty-year-old firm built through acquisitions, IHS its has absorbed numerous tech research firms, including Infonetics Research and IMS Research.

IHS Markit has clarified that it will retain RootMetrics and part of its market intelligence business. Because the exchange is subject to US regulatory approval, it can’t be completed until July at the earliest.

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Ask not what the IIAR can do for you…..

No doubt you are well aware of how that phrase finishes but I am sure you are aware of the purpose of this post – becoming an IIAR Board Member. If you have ever wondered what you can do for the IIAR then becoming a board member is a great way to shape the direction of analyst relations globally, learn new skills, work with some great people and you have until 1700 BST on Wednesday 15th May 2019 to take that chance.

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[JOB POSTING] Director, Analyst Relations / Sitecore, CA or NH, USA

Sitecore logo (www.analystrelations.org)Director, Analyst Relations

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience CloudTM empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Kimberly-Clark, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Sitecore is experiencing spectacular growth all over the world, and the Sitecore Analyst Relations team shapes and steers industry analysts’ perception of Sitecore and the market in which we operate. To build on Sitecore’s success and growth, we’re seeking a Director, Analyst Relations to help support and continue the company’s growth.

Position Summary:

The right candidate will be a detail-oriented and proactive team player with a track record of executing successful analyst relations programs. He or she will have the requisite skills to plan, manage, and execute engagements that promote positive relationships with leading industry analysts and drive awareness/coverage of Sitecore’s vision, strategy, platform development/differentiation, and market momentum. This person will work closely with executives and functional team leaders across the company to execute Sitecore’s AR strategy in furtherance of the company’s overall objectives.

This is truly a global position, engaging across all geographies, and the candidate will need to manage internal customers and stakeholders around the world. We want someone who can foster collaboration and create alignment across teams, and who is adept at partnering with marketing colleagues and outside agencies to drive and enhance business results.

Responsibilities:

  • Design, plan, manage, and execute Sitecore’s targeted, global analyst relations program.
  • Cultivate and strengthen strategic relationships with Sitecore’s top-tier analysts through a regular cadence of briefings, inquiries, strategy days, and related events.
  • Coordinate Sitecore resources, including subject matter experts and/or customer references, as needed.
  • Drive Sitecore’s inclusion in key reports and evaluations, and ensure that analysts understand our strategy, products, and differentiators.
  • Stay current on and effectively communicate Sitecore’s high-level strategy and product positioning to analysts in the course of daily activities.
  • Manage creation of presentations, briefing documents, and other materials for analyst engagements.
  • Communicate with key internal parties (e.g. product management and product marketing) to share analyst insights and feedback; package relevant reports, research, and data for use by the larger organization.
  • Oversee budget, analysis, and recommendations for memberships and purchased analyst research services.
  • Track and report on analyst interactions and coverage, and measure the impact of Analyst Relations efforts.

Job Qualifications:

  • 8+ years of direct Analyst Relations experience in enterprise software (preferably in customer experience and marketing technologies, analytics, or cloud software)
  • Seasoned relationships with analysts; thrives in building relationships and working with others.
  • Exceptional interpersonal, verbal, and written communication skills; experience working in a matrixed environment where creating collaboration and influence are required for generating results.
  • Strategic, analytical thinker with keen tactical execution skills, attention to detail, and ability to turn complex, technology heavy topics into digestible, compelling stories.
  • Strong project management skills and ability to manage numerous deadline-driven projects simultaneously.
  • Ability to synthesize, interpret, and summarize third-party analysis and research for cross-functional audiences.
  • Comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
  • Driven, self-organized team player with a demonstrated ability to achieve objectives in a fast-growing, entrepreneurial environment.
  • Willingness to travel (25%).

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

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[JOB POSTING] Senior Analyst Relations Manager / Workday, Pleasanton, CA, USA

workday logoSenior Analyst Relations Manager

Workday is looking for an accomplished, talented, energetic, team player to join the Analyst Relations team. We are looking for a detail-oriented self-starter with a passion for Analyst Relations.  The ideal candidate must have a successful track record executing Analyst Relations programs, experience managing cross-functional teams, self-confidence and the ability to juggle multiple projects simultaneously.
The Senior Analyst Relations Manager will be responsible for engaging global analysts and market influencers, making sure they are fairly and accurately representing Workday in all settings. This person will proactively maintain relationships with global analysts and market influencers, driving awareness of Workday strategy, products and offerings, while influencing outcomes that are favorable to Workday. Continue Reading →

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[JOB POSTING] Director of Analyst Relations, Pluralsight, Boston

Pluralsights logo - IIARPluralsight is looking for an experienced analyst relations leader to manage the global analyst relations program. We need an energetic self-starter who has successfully built and developed strong, impactful analyst relations programs before. Our ideal candidate has knowledge of the IT and software market or a similar industry, market trends, new technologies, and our competitors.

The Analyst Relations Director role facilitates two-way dialogue between Pluralsight and industry analysts, working to increase awareness for the company and our products, while delivering analyst insights to our internal teams. An ideal candidate will have a proven track record of creating and executing an AR program strategy and building collaborative relationships with influential analysts, executive spokespeople, and product strategy and marketing leaders.
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