Tag Archives | IIAR

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. 

Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the year. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide net on coverage areas. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR> looking at not only perceived sales impact, but also strategic insights, resonance in the media and ease of doing business with.

This year, analyst relations (AR) professionals have voted and provided clear insights both on the value they see from analysts, as well as how they perceive industry analyst firms’ value to them as clients. There were some interesting shifts in the 2019 results compared to prior years…read on to learn more! 

Without further ado, the Analyst Relations community has spoken and the winners are….

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Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast!

The IIAR> Analyst Of The Year is the best and longest running industry award, uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community and is awarded by the non-profit Institute for Industry Analyst Relations (IIAR). In other words, it’s our way to reflect and share our appreciation.

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IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so!

Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @eoehrlich), who is now back in Germany after her stint in the US.

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Introducing our new UK Chapter Co-lead: Anja Steinmann

Anja Steinmann / IIAR UK Chapter Co-Lead

I am extremely pleased to announce Anja Steinmann (LinkedIn, @AnjaSteinmann) as the new IIAR UK Chapter Co-lead. Anja is currently part of the Global Analyst & Consultant Relations team at BT and a seasoned AR pro, with a breadth of experience working in-house and as a freelancer in AR, media relations and marketing.  Besides having worked in the IT industry most of her career, Anja is also an entrepreneur, having leased and re-launched a restaurant in her home country Germany. 

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IIAR> Webinar: Future Shock: The Coming State of Analyst Relations

Gerry van Zandt and Ludovic Leforestier - IIAR

The IIAR> will soon release a new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations will evolve and change over the coming 5-10 years.  To mark the debut of this white paper, IIAR will host a webinar on the 5th December2019 at 0800 PST / 1000 EST / 1600 GMT to outline some of its key findings, and to discuss important considerations that will be relevant to everyone working in the Analyst Relations field.

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IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.

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The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

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Around Ricarda Rodatus from Oracle, IIAR> AR Team of the Year 2019 in 10 questions

Ricarda Rodatus / VP Analyst Relations, Oracle (IIAR website)

Ricarda Rodatus (@rodatusrLinkedIn) is the VP of Analyst Relations at Oracle, leading the analyst relations team recognised  last Thursday night as the IIAR> AR Team Of The Year 2019 discloses which analyst she misses the most and reveals a French secret.

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Around Peggy O’Neill, IIAR> AR Professional of the Year 2019 in 10 questions

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

Peggy O’Neill / VP Analyst Relations, Informatica,  (@pegoneillLinkedIn) and former IIAR> Board Member was recognised yesterday night as the IIAR> AR Professional Of The Year 2019 and shares today some insights for the AR community.

Congratulations Peggy!

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The IIAR Summer Networking Party celebrating the IIAR AR Professional and Team of 2019

We are excited to announce the date of our famous IIAR Summer Party, sponsored by Criteo and Spotlight AR.

We will celebrate the achievements of the analyst relations community, where we will announce the IIAR analyst relations professional and analyst relations team of the year. 

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[GUEST POST] Informa adds IHS Markit tech analysts to equal Forrester

IHS Informa logos (IIAR website)Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape.

Informa announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and media teams.

A sixty-year-old firm built through acquisitions, IHS its has absorbed numerous tech research firms, including Infonetics Research and IMS Research.

IHS Markit has clarified that it will retain RootMetrics and part of its market intelligence business. Because the exchange is subject to US regulatory approval, it can’t be completed until July at the earliest.

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Ask not what the IIAR can do for you…..

No doubt you are well aware of how that phrase finishes but I am sure you are aware of the purpose of this post – becoming an IIAR Board Member. If you have ever wondered what you can do for the IIAR then becoming a board member is a great way to shape the direction of analyst relations globally, learn new skills, work with some great people and you have until 1700 BST on Wednesday 15th May 2019 to take that chance.

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[JOB POSTING] Director, Analyst Relations / Sitecore, CA or NH, USA

Sitecore logo (www.analystrelations.org)Director, Analyst Relations

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience CloudTM empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Kimberly-Clark, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Sitecore is experiencing spectacular growth all over the world, and the Sitecore Analyst Relations team shapes and steers industry analysts’ perception of Sitecore and the market in which we operate. To build on Sitecore’s success and growth, we’re seeking a Director, Analyst Relations to help support and continue the company’s growth.

Position Summary:

The right candidate will be a detail-oriented and proactive team player with a track record of executing successful analyst relations programs. He or she will have the requisite skills to plan, manage, and execute engagements that promote positive relationships with leading industry analysts and drive awareness/coverage of Sitecore’s vision, strategy, platform development/differentiation, and market momentum. This person will work closely with executives and functional team leaders across the company to execute Sitecore’s AR strategy in furtherance of the company’s overall objectives.

This is truly a global position, engaging across all geographies, and the candidate will need to manage internal customers and stakeholders around the world. We want someone who can foster collaboration and create alignment across teams, and who is adept at partnering with marketing colleagues and outside agencies to drive and enhance business results.

Responsibilities:

  • Design, plan, manage, and execute Sitecore’s targeted, global analyst relations program.
  • Cultivate and strengthen strategic relationships with Sitecore’s top-tier analysts through a regular cadence of briefings, inquiries, strategy days, and related events.
  • Coordinate Sitecore resources, including subject matter experts and/or customer references, as needed.
  • Drive Sitecore’s inclusion in key reports and evaluations, and ensure that analysts understand our strategy, products, and differentiators.
  • Stay current on and effectively communicate Sitecore’s high-level strategy and product positioning to analysts in the course of daily activities.
  • Manage creation of presentations, briefing documents, and other materials for analyst engagements.
  • Communicate with key internal parties (e.g. product management and product marketing) to share analyst insights and feedback; package relevant reports, research, and data for use by the larger organization.
  • Oversee budget, analysis, and recommendations for memberships and purchased analyst research services.
  • Track and report on analyst interactions and coverage, and measure the impact of Analyst Relations efforts.

Job Qualifications:

  • 8+ years of direct Analyst Relations experience in enterprise software (preferably in customer experience and marketing technologies, analytics, or cloud software)
  • Seasoned relationships with analysts; thrives in building relationships and working with others.
  • Exceptional interpersonal, verbal, and written communication skills; experience working in a matrixed environment where creating collaboration and influence are required for generating results.
  • Strategic, analytical thinker with keen tactical execution skills, attention to detail, and ability to turn complex, technology heavy topics into digestible, compelling stories.
  • Strong project management skills and ability to manage numerous deadline-driven projects simultaneously.
  • Ability to synthesize, interpret, and summarize third-party analysis and research for cross-functional audiences.
  • Comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
  • Driven, self-organized team player with a demonstrated ability to achieve objectives in a fast-growing, entrepreneurial environment.
  • Willingness to travel (25%).

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

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[JOB POSTING] Senior Analyst Relations Manager / Workday, Pleasanton, CA, USA

workday logoSenior Analyst Relations Manager

Workday is looking for an accomplished, talented, energetic, team player to join the Analyst Relations team. We are looking for a detail-oriented self-starter with a passion for Analyst Relations.  The ideal candidate must have a successful track record executing Analyst Relations programs, experience managing cross-functional teams, self-confidence and the ability to juggle multiple projects simultaneously.
The Senior Analyst Relations Manager will be responsible for engaging global analysts and market influencers, making sure they are fairly and accurately representing Workday in all settings. This person will proactively maintain relationships with global analysts and market influencers, driving awareness of Workday strategy, products and offerings, while influencing outcomes that are favorable to Workday. Continue Reading →

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[JOB POSTING] Director of Analyst Relations, Pluralsight, Boston

Pluralsights logo - IIARPluralsight is looking for an experienced analyst relations leader to manage the global analyst relations program. We need an energetic self-starter who has successfully built and developed strong, impactful analyst relations programs before. Our ideal candidate has knowledge of the IT and software market or a similar industry, market trends, new technologies, and our competitors.

The Analyst Relations Director role facilitates two-way dialogue between Pluralsight and industry analysts, working to increase awareness for the company and our products, while delivering analyst insights to our internal teams. An ideal candidate will have a proven track record of creating and executing an AR program strategy and building collaborative relationships with influential analysts, executive spokespeople, and product strategy and marketing leaders.
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IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

Gerry van Zandt and Ludovic Leforestier - IIARWhat is the future of Analyst Relations looking like?  How is our field evolving?

Have you recently thought about:

  • Whether AR is evolving into “Influencer Relations”?
  • How AR is changing to meet the evolving IT industry analyst firm landscape?
  • How AR can adapt to — and adopt — new ways of measuring AR productivity and effectiveness?
  • What the “next chapter” in the AR field will be?

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[JOB POSTING] Director OR Sr. Manager OR Manager of Market Strategy, Analyst Relations, Salesforce / San Francisco, California

Note Salesforce logo: Salesforce are open to three different experience levels listed in the title for our current opening Market Strategy, Analyst Relations.

Salesforce is looking for an experienced and passionate analyst relations expert with established industry analyst relationships.

This role will manage analyst relations for a Salesforce product line and requires a commitment to innovation in the technology industry and an understanding of the enterprise software and cloud computing spaces.

Clear, concise, and consistent communication skills are a must. Additionally, open communication with other members of the Market Strategy team is an essential requirement for the role.

The ability to multi-task and prioritize while maintaining a sense of humor is also required. Continue Reading →

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Around Soichi Nakajima from IDATE DigiWorld in 10 questions

Following our IIAR Webinar with Soichi NakajimaSoichi Nakajima / IDATE DigiWorld, Digital Telco Practice Lead (@NakajimaSoichiLinkedIn) at IDATE DigiWorld, here’s his interview in ten questions.

1. What are your coverage areas?
I cover all things Internet services and players; if you want to talk about the GAFA(M), FAMGA (yes it’s the same thing), FANG, BAT(X)… I’m all yours. To add a bit of flavor, I specifically take a telecommunication angle to cover the intersections of the Internet and telco worlds. Naturally this leads me to cover the US and China often, but being based in France we also have great European coverage, and it helps being Japanese to cover the Far East.

 

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IIAR> Analyst Of The Year 2018: The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners.

2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have been a critical focus for sales enablement and marketing. We see analysts themselves continuing to build profile beyond repors, through social media and content, and in response organisations are ramping their commitment to tracking how analysts impact their brand. It’s an exciting, evolving time.

So for the IIAR community, it’s important to recognise the range of analysts and firms who are leading the way. We listen carefully to the voices of our members and remain fully engaged with the global analyst network.

To this end we’ve heard from the community in eleven countries across four continents. We’ve reviewed hundreds of nominations and thousands of point scores. Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the IIAR.

All of this leads to one thing – as a festive drumroll is unleashed – the award winners Continue Reading →

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