Tag Archives | Ovum

What’s really going on with Ovum? Meet the MD, Aneil Rakity

Aneil Rakity / Ovum - IIAR website - Photo©John Cassidy The Headshot Guy® www.theheadshotguy.co.uk 07768 401009Ovum (related blog posts, website) the UK-based analyst firm which enjoys a soft spot in the hearts of many AR pros, has gone through tough times in recent years.

Multiple changes of ownership accompanied by several different MDs have led to inconsistent and regularly changing strategies for the business, and a considerable turnover of staff.

Is this period in Ovum’s history now at an end, following the appointment of Aneil Rakity (LinkedIn) as the MD in 2016?

David Rossiter (LinkedIn, @davidrossiter), IIAR UK Chapter and director of analyst relations at Harvard, had the opportunity recently to sit down with Aneil and chief research officer Tim Jennings (@tjennings, LinkedIn) to find out what’s going on.

Read on for this and don’t miss the IIAR Webinar with Ovum on Wednesday 25th October > REGISTER NOW.

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IIAR Webinar & Cafe with Ovum POSTPONED

PLEASE NOTE THAT UNFORTUNATELY WE HAVE TO POSTPONE THIS SESSION,  apologies for any inconvenience caused

There are lots of rumours on what is going on at Ovum. David Rossiter, Sunesis Global AR (LinkedIn, @davidrossiter), will be hosting an IIAR Cafe with the MD and Chief Research Officer, providing you with the perfect opportunity to come meet with and learn what is really going on.

Aneil Rakity, managing director(LinkedIN)and Tim Jennings, chief research officer, (LinkedIN, @tjennings) will be sharing the truth about what’s happening at Ovum and putting to bed some of the rumours that have been flying around about the company for the past couple of years, including the future of the brand. The presentation and open Q&A session will include updates on Ovum’s strategy, market positioning, target markets and competitive differentiators as well as the latest on its research organisation and research agenda. They’ll also be talking about how Ovum fits within Informa, the big investments taking place in product development, its expansion into the US market and the continuing convergence between Ovum’s service provider and technology teams.

If you’re interested in Ovum, this is a “don’t miss” event. Pre-registration is essential

David Rossiter

Date: TO BE CONFIRMED
Time: TO BE CONFIRMED
Location: London & Webinar

 

Note that this event is open to IIAR members, the Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.

 or 

Non members may contact Maria Ashton mashton at analyst relations dot           org for further options.

 

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The IIAR Tragic Quadrant for 2017

By Fabio Rocha (LinkedIn), Ludovic Leforestier (LinkedIn@lludovic), Neil Pollock (LinkedIn@neilpollock).

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

IIAR Tragic Quadrant 2017

IIAR Tragic Quadrant 2017

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

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Around Tim Jennings from Ovum in 10 questions

Today we ask our probing questions of Tim Jennings, (LinkedIn, @tjennings) Chief Research Officer and Research Fellow at Ovum (@ovum, see related posts)

1. What are your coverage areas?Ovum Tim Jennings
As Chief Research Officer at Ovum, my focus is less on a specific topic, and more on how technology overall is being applied to create business value. That said, I need to keep abreast of all the hot topics, and be able to hold vaguely sensible conversations on anything from converged infrastructure to customer experience. If I was to pick the coverage area that I enjoy most, it would be BI and information management.

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IIAR members – be among the first to meet the management team of new Ovum

Ovum logoAt 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.

They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue Reading →

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[GUEST POST] This Thursday, learn what the new Ovum is up to: webinar with CEO Steve Hotham

By David Rossiter (LinkedIn@davidrossiter) from Sunesis,

The new CEO at OvumSteve Hotham, is hosting a webinar on Thursday this week (May 22nd 2014) at 1600 UK time.

It’s open to all AR professionals and users of the current Ovum and Informa Telecoms & Media (ITM) research services.

According to Claire Booty, PR manager for Ovum, Steve will use the webinar to explain the rationale behind the merger of Ovum and ITM, highlight its new products, research agenda, and introduce key staff appointments.

If you want to attend, just email Claire with the names, job roles and contact details of those who wish to attend. She’ll send you all the details.

 

 

About the author

David Rossiter (LinkedIn@davidrossiter) runs Sunesis, a specialist AR agency, and writes the Analyst Insight blog.  He is a former board member of the IIAR and is now co-chair of the UK chapter.

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Ovum finally gets assimilated

ovum[1]It’s been quite a long time in the making, it follows many acquisition rumours, many merger denials, but it’s finally there: Ovum merges with Informa Telecom and Media.

On paper, it’s the fourth ICT analysis firm of the market, depending on where place the line between analysis and market research. The staff doesn’t change much and they’re keeping the stronger brand, Ovum.

The merged business, which will be fully integrated by the end of May, will be led by Steve Hotham, current MD of Ovum, who will become its CEO. Spread across 23 offices, in 6 continents, Ovum will employ 275 staff, including 180 analysts providing a combination of global and local insight.

The press release doesn’t menti0n end-user influence, a key difference between both firms, but the Ovum Industry Congress is coming soon and will be a good place to assess this.

 

There are few reasons to change my conclusions from a previous post:

  • Ovum remains a credible analyst firm in its key markets, so AR folks should not discount it

  • AR pros should look for opportunities to leverage this 180-analysts strong firm, while watching for coverage gaps

  • AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNA AR pros should check vertical coverage outside of telco
  • Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership

 

Older posts on Ovum:

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[GUEST POST] 451 hires ex Ovum, Gartner chief to lead global research

Brett AzumaBy David Rossiter (LinkedIn, @davidrossiter) from Sunesis.

It was good to hear from Brett Azuma last week. He got in touch to let me know he’s just been appointed to lead the 60-strong analyst team at 451 Research.

If you don’t know him already, Brett’s an experienced and well-respected leader.  He’s previously held senior positions at Ovum, where he was managing director, and Gartner, where he was group vice president/chief analyst. Continue Reading →

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Around Chris Lewis from Lewis Insight in 10 questions

This #friday’s post is about a minor celebrity of the telecoms world. After a rich career at Yankee (now 451Chris Lewis / Lewis Insighst), Ovum and IDC, Chris (@chr1slew1s, LinkedIn) has now set up his own indie consultinng firm under the eponymous name of Lewis Insights. Read on!

  1. What are your coverage areas?
    After over 30 years of working in telecoms & networking, I cover all aspects of the industry and related value and supply chains.  I believe my strength lies in taking the whole picture and understanding how the pieces fit together. In short, telecoms is entering a period when the economic laws of demand and supply will kick in as telecoms becomes part of the broader ICT eco system, so that’s my focus! Continue Reading →
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Ovum, the quietly competent of ICT research industry?

Ovum Industry Congress #oic13If your research firm was a car manufacturer, which one would you be? In the early 20th century, there were hundreds of cars manufacturers and automobiles bought by nobility and industrialists. Fast forward to the present day: mass production has made them accessible to virtually all households and there are now fewer than 10 global car manufacturers. The story is much the same for IT, only on a 30-40 year time frame: just like Hispano-Suiza, few remember Prime Computers, and servers are now bought by business types rather than being operated by an army of lab coats. In other words, IT is becoming more normal from all aspects: financial, procurement, usage… yet more pervasive than ever. Just like you would not think of riding on horseback to fetch your loaf of bread, who could do without accessing email on their smartphone? Continue Reading →

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Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations

The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, CognizantEdinburgh University and AGT International.

pizap.com10.261492919176816941363216493160

The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDenningtonLinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiterLinkedIn) on sponsoring analyst events.  One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. Continue Reading →
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IIAR London Forum on 7th March 2013 in London

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.

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IIAR Christmas Networking Event concluded successfully!

Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along.  With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & SullivanInforma, Celent,  CCS Insight, Creative Intellect Consulting, AMI PartnersEuroLAN ResearchFreeform DynamicsPAC UKPlum ConsultingRedMonkVerdantixAnalysys MasonBloor Research, it sure was a great opportunity for IIAR members (including people from MicrosoftAccentureBearingPoint, CSC, TCSSymantecAtosDeloitteDassault SystemesTietoAvaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue Reading →

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IIAR US Teleconference with Ovum MD – Q&A session

This week on Thursday 26th July at 11am ET / 8am PT Ovum’s top management team will once again be making themselves available for your Q&A on the future of Ovum. This will be a similar session to the one run in the UK in May and is a chance for you to hear directly from those setting the company’s strategy and future road map.

There won’t be any presentations, just the chance for you to ask questions that matter to you and affect your AR program. This really is a unique opportunity and we hope as many of you as possible will join us, ready with lots of questions to ask the panel.

Ovum speakers:

If you would like to attend please email me asap to reserve your place on the call and get the dial-in details. This session is free for IIAR members and $25 for non-members.

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[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe

Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission.  Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise.  See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management.

Ovum Logo

Ovum, which has been the leading European-headquartered analyst firm for around twenty years, has been going through a lot of change. That seems to be confusing both the vendor community and analyst relations professionals, who grilled the firm’s management recently. Vendors are questioning Ovum’s relevance now in way we have not seen before. The changes at Ovum are causing these confusions unintentionally but, despite that, the firm remains a key influencer in Europe. Continue Reading →

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Ovum lays out its strategy to the IIAR

Last week the IIAR was given an insight into the new strategy at Ovum in a one and a half hour Q&A session with four of the company’s top executives.

The in-person event in London saw Ovum’s MD (Brett Azuma), Global Director for IT (Ian Charlesworth), Global Director for Telecoms (Richard Mahony) and Chief Telecoms Analyst (Jan Dawson) all take time out of hectic schedules to personally answer IIAR members’ questions and provide an update on the company’s future direction.

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IIAR UK Forum reminder: Your chance to hear about the future of Ovum

Here’s a little reminder that on Wednesday 30th May at 4-6:30pm BST, the IIAR will be holding a Forum with three of the Ovum senior management team. If you didn’t get a chance to meet with Brett at the recent Ovum Industry Congress or would like to find out what you missed this is your opportunity! This will be a panel discussion allowing you to get your questions answered and will be moderated by Simon Levin (IIAR UK Co-Chapter Lead).

Ovum speakers:

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IIAR UK Forum: Come and meet Ovum’s Senior Management Team

For the next IIAR UK Forum in London on Wednesday 30th May at 4pm BST, we’re delighted to welcome Ovum MD Brett Azuma, Global Director for Ovum IT Ian Charlesworth, and Global Director for Ovum Telecoms Richard Mahony. We’re meeting with Brett, Ian and Richard just after the Ovum Industry Congress, being held in London from the 23-24 May, so this will be a great opportunity to hear the latest news at Ovum and what’s upcoming, and find out more about Ovum’s strategy and how this is developing.

In addition, David Treacher (Industry AR Manager, Dassault Systemes) will be sharing his insights on how he runs a global AR programme. This will be an opportunity to share experiences and views of the analyst companies that we all typically work with.

Plus there will be updates from IIAR Board member, David Rossiter and the IIAR UK chapter.

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