Tag Archives | IIAR Analyst Of The Year

The IIAR “Tragic Quadrant”

Last year, as part of the 2014 IIAR Analyst of The Year Survey, we invited analyst relations professionals to rate their favourite industry analyst individuals and the firms they worked for. More than 60 individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

When we set out to do the IIAR Analyst of the Year (with Helen Chantry), we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. We are not claiming that this is an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Continue Reading →

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Results announced – IIAR Analyst of the Year 2012!

On Tuesday 30th and Wednesday 31st October the IIAR will be holding a series of calls to announce the winners of this year’s IIAR Analyst of the Year and IIAR Analyst Firm of the Year 2012.

The calls will be led by IIAR Board member and APJ chapter lead – Dave Noble – who masterminded the new format for this year’s survey and has spent the last few weeks analysing the results.

Calls will be held at the following times and will focus on region-specific trends and winners:

  • USA: Tues 30th Oct at West Coast – 2pm/East Coast – 5pm
  • Asia-Pacific/Japan: Weds 31st Oct at Sydney – 5pm/Singapore – 2pm/ Mumbai – 11:30am
  • Europe: Weds 31st Oct at London – 9am/France – 10am

All AR professionals are welcome to attend this call free of charge.

If you would like to take part please email me to reserve your place and receive dial-in details, stating which call you would like to attend.

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Don’t forget to vote – IIAR Analyst of the Year 2012!

If you’ve not yet voted then please take this opportunity to give your top-rated analyst a boost and nominate them for this year’s IIAR 2012 Analyst of the Year and IIAR Analyst Firm of the Year.

We’ve worked hard to make this year’s survey a robust reflection of AR pros’ perspective on top-rated analysts and analyst firms but we need your help. It’s only an accurate reflection if you vote so please take just five minutes out while you enjoy your lunch or coffee/tea break to answer a few questions.

The winner will be the analyst with the highest overall rating from multiple responses, rather than the analyst that attracts the highest number of votes.

IIAR Analyst Firm of the Year will be run using the same format only we’ve split out the large global analyst firms from other smaller and independent firms so you can vote for multiple analyst firms.

All marketing communication professionals who regularly engage with analysts – IIAR members and non–members – are welcome to take part and all individual votes will be treated as strictly confidential.

The survey will be open until Friday 10th August with the results to be announced in September. There’s not long to go now so please do vote. Any questions feel free to contact me.

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IIAR ANALYST OF THE YEAR 2012 – Voting open!

This year’s search to find the IIAR 2012 Analyst of the Year and IIAR Analyst Firm of the Year is now open.

You will see that this year’s survey is a little different to last year’s. To help us validate the nominations we are asking you to rate your chosen analyst and analyst firm of the year against a list of 10 criteria. The winner will be the analyst with the highest overall rating from multiple responses, rather than the analyst that attracts the highest number of votes.

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IIAR Analyst of the Year 2012: All new criteria

The IIAR Board has made a major transformation to the way this year’s IIAR Analyst of the Year is selected.

After numerous conversations with members, AR professionals and analysts we felt this year we needed to do things differently. We’re pleased with the new approach and hope you will agree that this year the survey will give every analyst an equal chance based on their expertise, credibility and research.

Rather than just nominating your top analyst, participants will this year be asked to rate their chosen analyst against a list of 10 criteria ranging from ‘Quality of research’ to ‘End-user influence’, and will be able to provide ratings for more than one analyst. The winner will be the analyst with the highest overall rating from multiple responses, rather than the analyst that attracts the highest number of votes. The Analyst Firm of the Year will be run using the same format only we’ve split out the large global analyst firms from other smaller and independent firms so you can vote for multiple analyst firms. This will allow us to recognise those large firms which have scale and market influence, as well as those that offer quality of research and value for money. Of course, it’s entirely up to you who you vote for and which criteria you believe offer the most value.

The survey will be opened in the next two weeks and we are looking forward to receiving your votes. All marketing communication professionals who regularly engage with analysts – IIAR members and non–members – are welcome to take part and all individual votes will be treated as strictly confidential. The survey will be open for seven weeks after which we will close it for analysis and announce the results early September.

Watch this space for news of the voting open!

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IIAR USA Virtual Forum: 2012 Predictions

A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT.

Guest speakers:

Phil Fersht, Founder & CEO, HfS Research

Mark Smith, CEO & Chief Research Officer, Ventana Research

Moderator: Gerry Van Zandt, HP

We are delighted to have such a distinguished line up of panellists. Both Mark and Phil are IIAR Analyst of the Year award winners having been voted by you as the most respected analysts in the business.

If you would like to take part in this call please email me to confirm your place and receive dial-in details. This call is for IIAR members only.

 

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And the IIAR Analyst of the Year 2011 is…

For the fourth year running, AR professionals have been polled to select the analyst and firms they consider the best best for thought leadership, ease to do business with, influence and value for money.

The IIAR is delighted to announce that this year’s IIAR Analyst of the Year 2011 goes to…

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