analyst relations

IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship

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We have had numerous requests on how to deal with Gartner, given their size and position in the market and following an additional price increase this year on top of its usual October increase. As AR and research budgets are under pressure, more than ever AR pros need to better leverage Gartner contracts to deliver […]

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The IIAR> End Of Summer Party sponsored by EY, London, Tuesday 6th September 2022

The IIAR> End of Summer Networking Party sponsored by EY

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 We are delighted to announce that our End of Summer Networking Party will be kindly sponsored by EY. EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through

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Interview with Jennifer Yousef (08/22)

IIAR> What is your AR Story with Jennifer Yousef

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Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Jennifer Yousef (Linkedin) on her AR journey on 9th August 2022.

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IIAR What is you AR Story S1E01

IIAR> What is your AR Story with Ankit Holani

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Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Ankit Holani (Linkedin) on his AR journey. Ankit is really happy to be connected and part of our professional community. As a business marketer, the IIAR> provides him

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IIAR> Post Webinar Interview with Rachel Lashford / Canalys and Ludovic, Christina and Noelle

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Post Webinar Interview with Rachel Lashford (LinkedIn) / Canalys and Ludovic Leforestier ( LinkedIn)/IIAR>Board Member & Co-Founder, Christine Keck ( LinkedIn) / Investor Relations Director at Ciena and Noelle Shipley ( LinkedIn), on 09th December 2021.

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IIAR> AR Professional of the Year -award logo

The IIAR> AR Professionals & AR Agency of the Year 2021

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The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys

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IIAR> Webinar on the AR Job - 30/09/21

IIAR> Webinar recap: What is analyst & influencer relations (AR)?

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Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations

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IIAR> Primer: What is Analyst Relations (AR) and how is it evolving?

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The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years.  A new

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Ten truths on analyst relations for tech companies and startups[05/21]]

IIAR> Webinar: 10 truths on analyst relations for tech companies and startups

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Ten truths on analyst relations (AR) for tech companies and startups by Ludovic Leforestier (LinkedIn), IIAR> Board Member at Digital4Europe 20th May 2021. Analyst relations is perceived either as obscure or the privilege of large, established, technology vendors who have ample people resources and large budgets to subscribe to the likes of Gartner, IDC, Forrester,

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