Tag Archives | analyst relations

[JOB POSTING] Analyst Relations Manager, AWS, DC, USA

Amazon Web Services - Come build the future with usAmazon Web Services (AWS) is seeking an experienced, self-motivated, and detail-oriented communications professional to help build its Worldwide Public Sector (WWPS) Analyst Relations (AR) program. The AR Manager will need to stay closely aligned to the WWPS business leaders and develop a program that “influences the influencers” in support of key business goals.

The successful candidate must be a builder – someone who can take a business challenge and develop a solution to be run at a global scale. He/she will need to be creative, with a passion for finding outside-of-the-box ways to make an impact on a market.

The right candidate possesses communications and public sector experience, with a track-record of successfully managing programs on a global scale – this includes the ability to quickly understand technically deep topics, successfully deliver on numerous collaborative projects, and manage day-to-day operations related to program activities in a global organization. In this role, the candidate will have a direct opportunity to create AWS AR programs and measure results via new approaches. He/she must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers.

This role is based in the DC metro area (Herndon or Ballston office) and will require periodic domestic and international travel. Continue Reading →

Continue Reading

[JOB POSTING] Senior Manager Analyst Relations / Benefitfocus, Charleston, South Carolina, USA

Benefitfocus logo (IIAR website)Benefitfocus is on a mission to re-shape the benefits industry. With one out of fourteen Americans electing their employee benefits using our technology, and $49 billion of annual transactions taking place on our solution, we have the ability to ignite the entire ecosystem and have embarked upon a journey to evolve into a true platform company: connecting buyers with sellers. As our first ever Analyst Relations Manager, you will be responsible for defining and executing a program that informs our new strategic direction and builds working relationships with key industry analysts.

 

We are looking for a seasoned Analyst Relations Manager to develop and implement a successful, results-oriented Analyst Relations Program. You will be an integral member of the marketing team helping to create a category as well as develop and grow relationships with analysts and influencers in relevant markets. You will be highly collaborative  and will  work closely with senior executives across business units, sectors, and portfolio offerings in a highly complex environment. Continue Reading →

Continue Reading

[JOB POSTING] Director Global Digital Experience Analyst Relations / Oracle, Redwood Shores, CA, USA

oracle logo-IIAR websiteAs the Director, Global Digital Experience you will be responsible for the finding, collection, curation, placement, promotion, and distribution of all AR related assets and other approved assets from a wide variety of sources e.g. PR, Content Central, Product Management, Product Marketing, Global Customer Program, etc.

The AR team is involved with the creation of hundreds of different types of marketing assets every year ranging from very high-value Analyst Research reports, complex multi-media assets, to in-depth Customer Case Studies, product briefings, and Voice of Customer reports.

Each of these assets plays a very valuable part in our internal and external communication, in sales and marketing strategies, and serve as a notable differentiator with our competition. In addition the AR team is exposing a wide range of high-value technical and business Oracle content towards both customers and the analyst community to inform, educate, and motivate them in their quest for useful, informative and usable content. Continue Reading →

Continue Reading

Sr. Analyst Relations Manager / Box, Redwood City, CA, USA

Box logo- IIAR websiteBox (NYSE:BOX) is the cloud content management company that empowers enterprises to revolutionize how they work by securely connecting their people, process, information and applications. Founded in 2005, Box powers more than 92,000 businesses globally, including AstraZeneca, General Electric, P&G, and The GAP. Box is headquartered in Redwood City, CA, with offices across the United States, Europe and Asia. 
We are looking for a candidate who is truly passionate about how technology is changing the way we work. Ideally, the candidate spent time in Analyst Relations, Product Marketing, Marketing Communications or other related functional areas. You should enjoy working in a fast-paced environment and have demonstrated strong leadership skills, creativity, and strengths in marketing messaging, positioning and operationalizing AR programs. We value collaboration, a penchant for aiming high and a can-do attitude. This role will be critical in helping to manage and work day-to-day with the extensive Analyst Influencer community for Box, including analysts in Enterprise File Synchronization & Sharing (EFSS), ECM, Cloud platforms, Cloud security, Collaboration/Social and Enterprise Mobility.

Continue Reading →

Continue Reading

[JOB POSTING] Global Communications Manager / Canonical, London, UK

Canonical logo (IIAR website)Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving cars and advanced robots being developed.

Canonical provides enterprise products, support and services for Ubuntu. Established in 2004, Canonical is a privately held company.

Canonical is looking for a Communications Manager to help drive the global media, analyst and social program across all divisions. Reporting to the Communications Director, this new London based role has been created to provide support to a busy and exciting communications function across Canonical. Continue Reading →

Continue Reading

[JOB POSTING] Analyst Relations Manager / Zoom, San Jose, CA, USA

Zoom logo on the IIAR websiteZoom Video Communications is looking for an experienced Analyst Relations Manager. This role will focus on raising the profile of Zoom globally, driving awareness and thought leadership with industry analysts and key influencers.  This position is based out of our San Jose, CA Headquarters.

Continue Reading →

Continue Reading

[JOB POSTING] Director, Analyst Relations / Sitecore, CA or NH, USA

Sitecore logo (www.analystrelations.org)Director, Analyst Relations

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience CloudTM empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Kimberly-Clark, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Sitecore is experiencing spectacular growth all over the world, and the Sitecore Analyst Relations team shapes and steers industry analysts’ perception of Sitecore and the market in which we operate. To build on Sitecore’s success and growth, we’re seeking a Director, Analyst Relations to help support and continue the company’s growth.

Position Summary:

The right candidate will be a detail-oriented and proactive team player with a track record of executing successful analyst relations programs. He or she will have the requisite skills to plan, manage, and execute engagements that promote positive relationships with leading industry analysts and drive awareness/coverage of Sitecore’s vision, strategy, platform development/differentiation, and market momentum. This person will work closely with executives and functional team leaders across the company to execute Sitecore’s AR strategy in furtherance of the company’s overall objectives.

This is truly a global position, engaging across all geographies, and the candidate will need to manage internal customers and stakeholders around the world. We want someone who can foster collaboration and create alignment across teams, and who is adept at partnering with marketing colleagues and outside agencies to drive and enhance business results.

Responsibilities:

  • Design, plan, manage, and execute Sitecore’s targeted, global analyst relations program.
  • Cultivate and strengthen strategic relationships with Sitecore’s top-tier analysts through a regular cadence of briefings, inquiries, strategy days, and related events.
  • Coordinate Sitecore resources, including subject matter experts and/or customer references, as needed.
  • Drive Sitecore’s inclusion in key reports and evaluations, and ensure that analysts understand our strategy, products, and differentiators.
  • Stay current on and effectively communicate Sitecore’s high-level strategy and product positioning to analysts in the course of daily activities.
  • Manage creation of presentations, briefing documents, and other materials for analyst engagements.
  • Communicate with key internal parties (e.g. product management and product marketing) to share analyst insights and feedback; package relevant reports, research, and data for use by the larger organization.
  • Oversee budget, analysis, and recommendations for memberships and purchased analyst research services.
  • Track and report on analyst interactions and coverage, and measure the impact of Analyst Relations efforts.

Job Qualifications:

  • 8+ years of direct Analyst Relations experience in enterprise software (preferably in customer experience and marketing technologies, analytics, or cloud software)
  • Seasoned relationships with analysts; thrives in building relationships and working with others.
  • Exceptional interpersonal, verbal, and written communication skills; experience working in a matrixed environment where creating collaboration and influence are required for generating results.
  • Strategic, analytical thinker with keen tactical execution skills, attention to detail, and ability to turn complex, technology heavy topics into digestible, compelling stories.
  • Strong project management skills and ability to manage numerous deadline-driven projects simultaneously.
  • Ability to synthesize, interpret, and summarize third-party analysis and research for cross-functional audiences.
  • Comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
  • Driven, self-organized team player with a demonstrated ability to achieve objectives in a fast-growing, entrepreneurial environment.
  • Willingness to travel (25%).

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

Continue Reading →

Continue Reading

[JOB POSTING] Senior Analyst Relations Manager / Workday, Pleasanton, CA, USA

workday logoSenior Analyst Relations Manager

Workday is looking for an accomplished, talented, energetic, team player to join the Analyst Relations team. We are looking for a detail-oriented self-starter with a passion for Analyst Relations.  The ideal candidate must have a successful track record executing Analyst Relations programs, experience managing cross-functional teams, self-confidence and the ability to juggle multiple projects simultaneously.
The Senior Analyst Relations Manager will be responsible for engaging global analysts and market influencers, making sure they are fairly and accurately representing Workday in all settings. This person will proactively maintain relationships with global analysts and market influencers, driving awareness of Workday strategy, products and offerings, while influencing outcomes that are favorable to Workday. Continue Reading →

Continue Reading

[JOB POSTING] Analyst Relations Manager / Nutanix, San Jose, CA, USA

Analyst Relations Manager

Marketing San Jose, California Req.Num.: 10284

What You’ll Do

The Analyst Relations Manager is a key role for Nutanix. You will be responsible for communicating the disruptive vision of Nutanix to some of the smartest analysts at leading firms around the world. You will gather feedback, separate real insights from the chaff, and help to influence product strategy and company direction as it relates to market positioning and competitive outlook with the overarching goal to help the Nutanix sales teams win.

Who You’ll Work With-
At Nutanix, the Manager of AR works with all C-level executives, and in particular with the Chief Product & Development OfficerProduct Marketing and Product Management. Of course, you will be expected to work with multiple internal parties that will enable you for success and will be brought in on an as-needed basis as the subject matter experts.
The role will report into the Director of Analyst Relations.

Who You Are-

  • This role is not for the faint-hearted. You should not be afraid to speak your mind with some very powerful senior people.
  • At the same time, be able to tailor the message for impact, and be authentic.
  • Process-oriented. Be able to define, plan and execute projects in a scalable manner.
  • Can you see the big picture? And look around corners? Welcome.
  • Can you recognize opportunities to deliver both inbound and outbound education and information-sharing programs from the plethora of analyst insights?
  • Relationship builder. Can you quickly connect with industry analysts relaying the Nutanix narrative, capabilities, and competitive differentiation to analysts from tier-1, tier-2 and discipline specific industry analyst firms.
  • Chaos Solver. Embrace the entropy and create the dynamic equilibrium of calm.
  • Dedication to the unsexy aspects of bringing groups of VIPs together.
  • Articulation in both written and oral form a must. Let’s talk about it!
  • Results oriented. Commitment to quality of product and service, with desire to raise the bar and do things differently as we create.
  • You need to know your stuff. Really. Working with Analysts for at least 5 years. MQs, Waves, Landscapes, Forecasts, SAS days are all old friends.

Minimum Qualifications

  • 3+ years in technology business working with Analysts
  • BA/BS Degree

 

Continue Reading →

Continue Reading

[JOB POSTING] Senior Analyst Relations Manager / Equinix, Redwood City, CA, USA

Equinix logo on the IIAR websiteThe Senior Analyst Relations Manager will be responsible for developing positive relationships with leading industry analysts and securing coverage from key firms to amplify Equinix’s strategy, differentiation and role in the Cloud and IT Infrastructure space.

Job Summary

  • Detail oriented, self-starter, team player with strong knowledge of telecom, colocation, cloud and IT landscape
  • Must bring experience working with lead analysts from Gartner in their IT Infrastructure sector, particularly cloud and networking segments
  • This position reports to the Director of Global Analyst Relations and is based at headquarters in Redwood City, CA

Continue Reading →

Continue Reading

[JOB POST] Analyst and Consultant Relations, BT Global Services / London, UK

An exciting opportunity has arisen within our Global Services division (addressing multinational corporations’ ICT needs) to join our top performing Analyst Relations team and play a big part in the design and delivery of our global Analyst and Consultant Relations (ACR) programme. In this role you’ll be reporting to our Global Head of ACR and supporting key stakeholders, including the leadership team, as well as working directly with external influencers.

You’ll be informing and educating priority industry analysts and sourcing advisors on strategy and capabilities, as well as leveraging relationships with those influencers to glean insights on market trends to bring outside views into Global Services to help inform our strategic priorities and support our growth.

Continue Reading →

Continue Reading

[JOB POST] Global Media & Analyst Relations Manager – Communications, Media & Technology, Accenture / San Francisco or Seattle, USA

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com .

People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.

Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Continue Reading →

Continue Reading

[JOB POST] Analyst Relations Manager, Cylance / Irvine, California

THE POSITION

Cylance is seeking an Analyst Relations Manager to help with Cylance’s strategy for working with industry analysts (Gartner, IDC, ESG, etc.), major technology organizations, and government organizations that drive regulatory issues. You will report the VP of Product & Solutions Marketing and be responsible for an industry relations program while working closely with our executive leadership. Cylance is currently disrupting enterprise markets and as well as the consumer market space, so we are seeking an individual with industry relations expertise in both markets. Continue Reading →

Continue Reading

Gartner Symposium / ITxpo 2018: key takeaways for AR professionals

Gartner Symposium Barcelona 2018 - keynoteThis year’s keynote theme: the Continuous Next Strategy

Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings.

This was the first time in Europe that Mike Harris delivered the keynote, having taken over from Peter Sondergaard in the summer. It was a hard act to follow: Many attendees knew Sondergaard as an exceptionally gifted and inspiring speaker. Harris was different, of course. His presentation was strong and dynamic – and he came across as being very present, open and humble.

Harris outlined Gartner’s “Continuous Next” concept, referring to how the pace of innovation is accelerating and disrupting business models, and outlining the need for organizations to adapt to be successful. CIOs must adopt the role of business innovator and enabler, he said, and must interact with C-suite leaders to secure the foundation of digital business. In the era of Continuous Next, the CIO assumes responsibility for digital products and therefore controls not only technology and operations, but should also drive cultural change for the benefit of digital or business transformation. CIOs must also consider digital ethics before adopting new technologies.

Harris also noted that traditional enterprise roles, including HR, Sales, Marketing, Finance, Legal, Supply Chain will change as they all become digital. Continue Reading →

Continue Reading

IIAR Discussion Group: negotiating with Gartner

Gartner IIAR logosTime to renew your Gartner subscription?

Our members have indicated a few interesting plays by the industry analysis market leader, almost two years after its takeover of CEB. including a continued drive to multi-year contracts and aggressive drive to sell their $150k executives offerings, effectively mirroring the EXP strategy for vendors. Those offerings causing much confusion with users in vendor organisations are Gartner for General Managers, Gartner for Sales Leaders, Gartner for Marketing Leaders, etc.

Following our latest discussion group on the subject, the IIAR is conducting a discussion group for members to exchange the issues they face when being sold bundled products. This will enable members to discuss ways to get the best value without disclosing individual price. IIAR will then present these findings to Gartner for their feedback and help Gartner sales teams improve client satisfaction. Continue Reading →

Continue Reading

[GUEST POST] How Analyst Relations Impacts Strategy 

Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest, they ensure that the leaders in the company are not only aware of overall market trends and emerging technologies that could impact short term AND long term revenues, but they also consider how best to respond to market indicators. How do you do THAT? It’s like inserting yourself into the C-Suite, or as part of the Office of the CEO or Strategy team. How do you get senior executive leaders to listen? And more importantly, to take action based on the market trends you bring them? Continue Reading →

Continue Reading

[JOB POST] Senior Account Supervisor, Analyst Relations, Edelman / Seattle or Portland, US

Edelman has an opening, in the Seattle or Portland office, for a seasoned Analyst Relations (AR) practitioner within the PNW technology practice. We are seeking a Senior Account Supervisor to join our growing team of talented and collaborative communications professionals who provide a diverse client base with expert counsel in analyst relations, communications & event planning, content development, and media and influencer engagement.

 

The Senior Account Supervisor role will have a deep understanding of the AR landscape and the ability to leverage AR strategies to support PR and digital team counterparts. As a Senior Account Supervisor on the AR team, you will also have the opportunity to help drive new business and marketing efforts, as well as lend support to team across practice areas, which makes interest and comfort in driving PR programs as well as AR efforts highly desired.

 

RESPONSIBILITIES:

  • Build and execute strategic AR programs to increase analyst awareness of client strategy, product portfolio and executive team
  • Drive coordination with stakeholders and PR/social team members for integrated execution of client initiatives
  • Help lead new business initiatives for the AR team, uncovering prospects and managing the RPF process
  • As needed, help lead and drive PR programs for clients as our PNW technology practice continues its rapid growth path
  • Oversee financial and operational performance of multiple accounts simultaneously, ensuring quality work, deadline and budget adherence, and that plan creation and execution map to goals
  • Counsel clients and troubleshoot client and internal issues, providing strategic counsel in partnership with senior managers (VP, SVP)
  • Work seamlessly with external agency partners (e.g., advertising agency, promotions agency) as part of integrated marketing team
  • Act as local client-facing representative of larger AR team, attending planning meetings, client events and updates as necessary
  • Demonstrate writing excellence when crafting internal and client materials and correspondence
  • Use relationships with analyst influencers and internal business partners to meet client needs
  • Supervise staff in multiple offices by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
  • Introduce clients to new capabilities, initiate new business process and display strong presentation skills during client pitches
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
  • Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct

  

Continue Reading →

Continue Reading

Why should AR pros call CXP Group?

Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from of CXP Group, interviewed by Ludovic Leforestier (@lludovicLinkedIn), from the IIAR Board.

IIAR webinar: CXP group from iiar on Vimeo.

Thanks to the CXP executive team for dropping in and treating IIAR members!

 

Continue Reading

[GUEST POST] How Analyst & Advisory Relations translates to Business

Christian Holscher (IIAR website)When even hyper-successful companies like AWS invest in dedicated analyst and advisor relations management although they seem to dominate their markets anyway, it suggests they realize much more value in AR than ‘only’ to position high in an industry report. 

Even small innovative businesses seek to engage regularly with the likes of Gartner, Forrester, IDC or with boutique analyst firms, although they may be far from making it ‘onto’ a flagship MQ or Wave or Marketscape report. Why do they prioritise time and money to AR?

Because it pays unique dividends that are harder to achieve otherwise.

This article aims to explain AR results in the context of the business functions that it supports and based on years of hands-on experience. Continue Reading →

Continue Reading

Peter Sondergaard leaves Gartner

Peter Sondergaard at the Gartner IT Symposium (IIAR blog)Several pieces have already been published on the  unceremonious departure of Peter Sondergaard, Gartner EVP of Research (LinkedIn, @petersonderg)already (ZD NetResearch Live, Kea), none adding any facts above and beyond the SEC filing.

We ran a quick poll yesterday and results weren’t conclusive: some will miss Peter who has been one of Gartner’s stars and highest earners over the years, masterminding the Gartner Symposium keynotes and presiding over the research agenda. Others welcome the change.

He is replaced by Mike Harris, formerly head of IT research (GITL). He was himself succeeded by Yvonne Genovese who moved from heading Gartner for Marketing Leaders (GML) where she drove high growth from a small base to a sizeable business.

AR pros should monitor closely research direction, quality and methodologies following this leadership change.

We wish good luck to Mike in his new role and send a heartfelt appreciation to Peter, also wishing him the best for his next steps.

Continue Reading