It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in […]
IIAR> Peer Review Firm Update – G2 Read More »
Analyst relations professionals express frustrations with @Forrester price increases, ask the firms really listens to its customers #ARchat
Bad timing for Forrester’s price increases? Read More »
In March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites, and the IIAR> editorial team is working on a Viewpoint paper that will offer a framework for strategy and tactics for working with Peer Review sites. To keep the beat going on this hot subject, now the time has come to
IIAR> Peer Review Firm Update – TrustRadius Read More »
IIAR> members, especially those in the UK, get ready for the next in-person get together for the UK Chapter which will take place in London on Thursday 27 April 2023 at 1800 BST. Join in for networking at this second meetup of the year organised by IIAR> UK Chapter co-leads Anja Steinmann (LinkedIn, @AnjaSteinmann) and
IIAR> London In-person Meetup 27 April 2023 Read More »
IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on
IIAR> Discussion Group – Peer Reviews Read More »
ESG, “environmental, social and governance,” has been an emerging area of tech for several years now. It impacts how a tech firm conducts itself with stakeholders including customers, suppliers, partners, employees and investors. It, in many cases, becames part of product and service. A tech company’s position in ESG may also drive how transparent it
IIAR> Analyst Firm Update – Verdantix, a Fast Growing ESG Leader Read More »
Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do
IIAR> Discussion Group – Forrester Pricing and Negotiation (and other firms) Read More »
IIAR> members, don’t worry if you missed our Winter Party in London in December. The next chance to attend an IIAR> Meetup for networking and beverages is just around the corner. Please join us on Thursday, 23 February 2023 starting at 1800 BST for an in-person London meetup organised by IIAR> UK Chapter co-leads Anja Steinmann
IIAR> London In-person Meetup February 2023 Read More »
Welcome to a new generation of AR professionals! CB Resourcing has again built and executed a comprehensive survey of AR professionals that measured salaries. But the survey, completed in late 2022, also measured a wide variety of other aspects of the AR professional’s job: How are our teams structured? Are budgets growing or shrinking? Who
IIAR> Salary Survey – 2022 Results Read More »
The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then
A Deep Dive into the 2022 IIAR> Awards Read More »
On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts
2022 IIAR> Awards Winners Read More »
In 2022, we all navigated a year filled with ongoing and unexpected challenges. In a dynamic global marketplace, the need for insights to support a company’s strategic path forward was never clearer. Let’s celebrate the analysts and the analyst relations professionals who helped companies gather and develop insights to press forward and advance. We are
Announcing the IIAR> Awards 2022! Read More »
“It’s the most wonderful time of the year!” The IIAR> Xmas Party 2022, celebrating Analysts and AR pros, will be on 8th December 2022 at 1800 GMT in Central London. We are excited for you to join us for drinks, canapés and networking at our famous Holiday Party. It is will also be an opportunity
IIAR> Holiday Party 2022 Read More »
Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments,
IIAR> Analyst Firm update: Ventana Read More »
Join us on Thursday 3rd November 2022 for our monthly IIAR> virtual meet-up hosted by the IIAR> German Chapter. This month the focus of our discussion and best practice sharing will be on when, why and how analyst relations (AR pros) are acting as spokespersons for their company / clients. Don’t miss out on this opportunity to talk
IIAR> Monthly Meet-up November 2022 Read More »
You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the
IIAR> Analyst Firm update: Research in Action Read More »
Analyst Relations has its own, very well defined job profile, going along with a very specific set of skills and capabilities. When it comes to compensation, the AR world gets blurry. Past surveys have shown that AR salaries can vary quite a bit. Why is that? And do you as an AR Professional get the
IIAR> SALARY SURVEY: Do you deserve a pay rise? Read More »
IIAR> members – don’t worry if you missed our Summer party. The next chance to meet-up for drinks and networking is just around the corner. Please join us on Thursday, 13 October 2022 for a f2f IIAR> meet-up in London organised by the IIAR> UK Chapter Co-leads Anja Steinmann / (LinkedIn, @AnjaSteinmann) and Avinash Murthy (LinkedIn, @aviredevil). Attendance is free –
IIAR> London F2F Meet-up October 2022 Read More »
We are delighted to announce that our End of Summer Networking Party will be kindly sponsored by EY. EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through
The IIAR> End of Summer Networking Party sponsored by EY Read More »
We are excited to announce the date of our famous IIAR Summer Party which this year will be an end of summer party. With the world opening again and all of us enjoying more travel and events, we thought that a slightly later than usual date will ensure that most of our peers and industry
Save the Date: The IIAR> End of Summer Networking Party Read More »
