I’m often asked why bother with AR when there’s already a fully-fledged PR team? To many analysts and AR pros, this may sound like a strange question, after all do you ask an electrician to do the plumbing?
However, I’ve seen many times in large corporations PR folks coming to manage AR teams (not always successfully I must say) and in small companies marketing types having to do AR on top of the rest (sometimes very successfully if not consistently).
Many AR pros, when asked will tell you analysts hate being dealt with by PR people. Analysts in fact hate being treated like journalists: sent a lot of content, not deep enough and expected to produce coverage. Continue Reading →