I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
[GUEST POST] Analyst Relations Basics – part one Read More »
This second post on online influence looks at how one might measure influence using online metrics. Those do not measure whether a target community is influenced by online channels. So, if online metrics if they don’t, if they measure a vague notion of industry activity or sentiment, then do they really reflect the ecosystem of influencers that impacts decisions?
[GUEST POST] Measuring online influence Read More »
So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice?
[Guest Post] Have online channels changed the nature of influence? Read More »
Contentious conversation 1 – integrity of analysts and the future of AR Blog by Tom Bittman from Gartner: A Rant – My Integrity as an Analyst Summary: Gartner analyst angry that he has to justify his integrity My view: Edelman trust barometer consistently shows that over the past few years analysts are the most trusted
Is shooting on the referee productive? Read More »
Those of us fortunate enough to be able to attend* yesterday’s IIAR> Analyst Relations Forum enjoyed a treat. Ed Gyurko presented the latest IIAR whitepaper on Magic Quadrant submissions (available from Monday, free of charge to members). It will prove immensely useful to those who have to work on the seminal Gartner reports. Following Ed
IIAR> AR Forum: MQs, accreditation and a debate on IT services – all in the same evening Read More »
Great post from Jeremiah Owyang from Forrester on the The 7 Tenets of the Connected Analyst. My question to him is: how do you devise a research agenda and how maintain the right distance to separate reporting/blogging from analysis when your online life is connected, virtual and immediate?
Analysis 2.0 = now? Read More »
Interesting post by Carter Lusher from Sage Circle lasty week: Spoon feed analysts public information « SageCircle Blog Is it AR’s job to do the research for analysts? Or put differently, where’s the boundary between the analysts’ research job and AR’s job of providing information? What do you think?
Where lies the boundary? Read More »
There’s been a bit of a discussion going around lately on ethics in the industry analyst sector. I understand why the ‘pay for play’ model can seem an attractive option for smaller companies looking to generate business but firms that go down this route always tend to get found out. Their credibility is eroded, they
Ethics and Independence Among Industry Analysts Read More »
