The third in our series of IIAR US virtual meetings will be taking place on Wednesday August 24th at 4-4:45pm PT / 7-7:45pm ET. It’s a chance to learn more about the Springboard acquisition by Forrester and their research coverage in the Asia-Pacific region. Continue Reading →
Tag Archives | Forrester
Jennifer Belissent, PhD. is a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog and on twitter.
1. What are your coverage areas?
As I like to say, I am not a technologist; I study context. My coverage area is the context in which technology is purchased and used. As my bio reads “My research focuses on technology adoption and deployment patterns in emerging markets and in the public sector with a strong emphasis on “smart cities” and new business models to enable them.” Forrester serves 19 roles across business, marketing and strategy and technology industry professionals, and so I serve the Vendor Strategy role in tech industry companies. To help them do their job as successfully as possible, I look at what governments and businesses in Europe as well as globally are buying and why, who is doing the buying and from whom, and what the business terms are that enable the purchase. The “story” fascinates me. Continue Reading →
Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter.
- What are your coverage areas?
I research and advise a specific role, the technology marketing professional. I help them to be successful in their marketing processes, organization and automation by relating best practices.
- What are your opinions of the IT Analysis Marketplace and where do you see it going?
It is changing dramatically. Analysts are still influencers but that aspect of their game is receding. They are taking on new functions and delivering insights to new audiences and in new ways. Continue Reading →
This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help shape and influence planned topic areas for 2011. Take a 45-minute break away from the hectic meetings scheduled and maximise your stay by networking with peers in the analyst and influencer relations community in a relaxed setting. Hosting the Cafe will be Ed Capps from ARInsights.
For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.
The rationale for purchasing the 48-strong firm based in Singapore is geographic complementarity, allowing the Cambridge (Massachusetts, USA) based #3 IT analysis firm to pick-up speed in a geography where it has never been very strong. IDC is still the king of the hill there, and in this respect it’s interesting that Springboard sells market sizing too.
A Glimpse into Peer Connect
Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner. But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through similar buying and implementation processes. The historical blockades to peer-to-peer exchange, however, have been (a) finding qualified peers and (b) providing a safe harbor for peers that prefer to remain anonymous in order
to participate. Continue Reading →
Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?, do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.
Gartner’s MQ continues to be the source of much debate, mostly since it pits vendors against each others some are bound to be disappointed (a MQ with all vendors in the leaders quadrant won’t probably be of much use to IT buyers).
Gartner has overhauled the process in the last 5 years and made it quite robust now, though the weightings and ratings are still not publicised (a key difference with Forrester’s wave and IDC’s Decision matrixShort List).
No one asked for my opinions, so here they are:
- it’s better to be in than not, even if in the niche quadrant
- an MQ is better than a Marketscope (I don’t like rating vendors against a linear scale because it implies you should choose the one to the right)
- an MQ is still only 2 dimensions (hear below Gideon Gartner on this point)
- allocate enough time, about 100-120 man hours per MQ on the vendor side
- make sure you manage your constituents expectations and get their support
- IIAR members should read @edgyurko’s Best Practice Paper (link below)
Does this help? What is your experience? Do you have any tips?
- IIAR publishes Best Practice Paper on Managing the Gartner MQ
- Gartner engages in debates on their blog
- WORLD EXCLUSIVE: Gideon Gartner on the IIAR Blog!
- Wikipedia page on the MQ
13/1/11 edit: corrected the “IDC MQ” name after Vuk’s comment (below).
All previous posts on the Gartner Magic Quadrant (and more)
- [GUEST POST] Gartner Announces pilot to handle mergers & acquisitions updates for Magic Quadrants
- [GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies
- IIAR Webinar: Gartner Research Methodologies including the Magic Quadrant
- The IIAR Tragic Quadrant for 2017
- Constellation and the curse of the (not so) magic quadrant
- Do you need to pay Gartner to be in the Magic Quadrant?
- Who’s really shaping the digital future?
- The IIAR “Tragic Quadrant”
- [GUEST POST] Analysts’ Dirty Little Secrets
- Wrap-up: Netscout vs. Gartner re. Magic Quadrant positioning
(Edit – updated with more predictions. Computing have taken extracts and copied on their site – if anyone spots the citation please let me know!)
[Originally posted on Technobabble 2.0] Every year industry analysts formally put their reputation on the line and make predictions for the next 12 months. This post aims to summarise their views in one place – I recommend you click on the links by each post if you want to read more detail.
And for a bit of fun, why don’t you also compare how they did last year on this post
Firms included are: Gartner, Ovum, CCS Insight, Nucleus Research, HfS, Infotrends, Quocirca, IHS Screen Digest, Forrester, Disruptive Analysis Continue Reading →
Today’s star in the IIAR “Around in 10 questions” interview series is Forrester‘s Rachel Dines (@RachelDines, blog) who covers many aspects related to business continuity. She’s also one of the analysts taking the most inquiries I know of!
I’m back from the Forrester IT Forum last week, where I was invited to the AR Council (thank you @liz_pellegrini).
There I stumbled on a nice graph (right) published on John Rymer’s blogs and thought it summarises pretty well why AR should care about SocMed.
Many of my peers see blogs as an output for free research and Twitter as drinking from a chit-chat firehose. My argument there is that they’re missing the point.
Here’s the reasoning:
- Social media is declarative (people say what they want, where they want and choose to participate or not). This means you need to interact with a given audience where they are -on Twitter, Foursquare, LinkedIn or in the good old fashion way, at the pub. And chose the appropriate topic for the appropriate channel.
- Social media is a conversation -it’s the place to discuss and interact. I take many briefing requests from analysts on Twitter, post some comments on their blogs (if I’ve got something relevant to say and that complies with my employer’s blogging guidelines), all that to say it’s not a one way street.
- DO: use SocMed as a research tool. John is illustrating well how an analyst can test an idea, exchange with other analysts (this point is far tool little documented actually), etc. But it’s also a great research tool for AR pros to see what analysts are thinking about.
- Timing is everything. Research is nothing if not followed up by actions: being better connected with web 2.0 tools allows AR managers to insert the right proofpoint, topic, idea, in a conversation with much better chances of being picked up by analysts because it’s more relevant to their research agenda. The idea is to switch away from being reactive to being more proactive.
Nothing really revolutionary as good AR mangers already do all this by calling regularly their key analysts, but social media is a conversation accelerator, allowing AR pros to follow more analysts and interact with them in a more timely and proactive fashion.
James McGovern (@mcgoverntheory) has posted this on his blog (Enterprise Architecture: From Incite comes Insight) recently: Analyzing the Analysts: Comparison of Gartner and Forrester and I thought it was too good not to cross-post. So here you go, what do you think?
Analyzing the Analysts: Comparison of Gartner and Forrester
I currently follow the likes of Ray Wang of Altimeter, Nick Selby of Trident Risk Management, Brenda Michelson of Elemental Links, James Governor of Redmonk and others who periodically throw daggers. Their comparisons are usually cordial and tend to leave out certain relevant detail for us end-customer types to fully understand the real conversation. The challenge of the outsider looking in.
Industry Analyst Relations professionals such as Barbara French and Carter Lusher provide great insight for vendors on which analyst firms to work with, but otherwise leave a void in that they don’t address end customer considerations. Today’s blog entry starts with me attempting to emulate their style. Imitation is the best form of flattery…
IIAR discussion group with Forrester Research on May 14th – led by Ed Gyurko.
The IIAR is delighted to host a teleconference by Forrester Research to share some results from its recent interview series of AR managers and have an open exchange with the IIAR membership regarding our feedback. The call is scheduled for Friday 14th May 2010 from 1600 BST to 1700 BST / 11:00am EST to 12 noon EST.
The research firm’s VP/Role Manager Eric Lobel will share some of Forrester’s insights as it pertains to the issues central to the IIAR membership. In addition, Eric will allow time for Q & A for members to ask questions about the survey, Forrester’s approach to AR or any other questions, including questions about Forrester’s role-based research model.
For those interested in joining this discussion please email Jcourtenay (at) analystrelations [dot] org.
Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here. Thank you @jbernoff!
PS: another thing about Josh, is that he’s got a really great job title: Senior VP, Idea Development
Forrester Research. That’s quite cool I thought….
As you think about the debate about Forrester’s blogging policy, I’d like to share a little more about how the opinions you read from Forrester analysts come about. With 15 years experience in this business, I know it’s a collaboration. The analyst needs data and support from the company, and the company needs the analyst’s brain and benefits from the reputation that analysts build up. A lot of time, resources, and quality standards go into what we do. I’d like to take you inside the relationship between analysts and Forrester. This is a long post, because there’s a lot that goes into what we do. Continue Reading →
Here’s the agenda for today’s Forum –action packed as usual… and with the proverbial curry at the end!
1500-1530 Social media tutorial
1600-1605 Introductions and welcome
1605-1620 Report back from Gartner Symposium
1620-1655 Discussion groups:
– AR and social media
– Planning for 2010
– Gaining and maintaining executive support for AR
1655-1715 Discussion groups report back
1730-1830 Guest speaker: Brad Holmes, VP Technology Research at Forrester Research
1830 p.m. Close of meeting and informal dinner
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has signaled it doesn’t expect major changes this go around.
Curious to get other AR managers’ thoughts on the Wave. What has been your experience, and do you have any best practices you want to share?
For IIAR members, the IIAR Best Practice Paper is available on our extranet > Managing the Forrester Wave
Tomorrow, we’ll be holding our regular discussion group call, and this month the topic is ‘Managing the Forrester Wave’. The session will be led by Peggy O’Neill, who recently authored a white paper for the IIAR on this subject. IIAR members who would like to join the discussion, please contact IIAR Secretary, Hannah Kirkman. Details of upcoming events can be found on the events calendar.
Honesty, integrity, knowledge, curiosity, insight, passion, respect and influence
These characteristics were repeatedly highlighted when AR Pro’s were asked to identify the analyst house and individual who they wanted to recognise as being the best in the industry. This second post in the “analyst of the year” series aims to highlight individuals and firms who are seen as the best in the industry regardless of their speciality sector. See here for the first post.
At a time when vendors are having to evaluate carefully where they should invest their limited funds, it is refreshing to see best-of-class analysts receiving recognition for the value they deliver. Now, more than ever before, analysts have to prove their tangible worth and those that provide independence, integrity, flexibility and deep industry knowledge of their specific areas are being recognised as true partners for vendors and IT buyers.
Without further ado, here are the results:
Global Analyst of the Year
|1st||Ray Wang, Forrester|
|2nd||Jon Collins, Freeform Dynamics|
|3rd||David Mitchell, Ovum|
|4th||James Governor, RedMonk|
|5th||Steve Blood, Gartner|
This is an incredible coup for Ray having been named the analyst of the year in 2008. Some people have argued whether his influence will diminish now that he has left Forrester but in my opinion, when we get to the cream of the analysts, companies seeking to work with analyst houses tend to invest in the individual rather than the firm they work for. Ray has of course now left Forrester and joined Charlene Li as a Partner at Altimeter Group looking at bridging today’s world of enterprise apps with the E2.0 world of connected business platforms. Commenting on this award, he explained:
It’s a great honor to be recognized by the IIAR, especially in a year where clients challenge analysts to provide more actionable and personalized advice. As we rely more on social media tools to improve client delivery and outreach, I’m often reminded not to forget the other part of the equation – building strong relationships. In fact the best AR pro’s I work with master the art of fostering strong relationships and understand that art often trumps science when dealing with people.
I mentioned this last point in the previous post but believe it is worth reiterating as to why so many European analysts tend to feature so well. At first analysis, I was immediately concerned over the relatively high number of awards that have gone to EMEA-based analysts and firms thinking that this was due to the physical location of the voters.
However, 72% of all respondents were based in the US or Canada.
My personal view is that whereas a great deal of syndicated research tends to get created and published from the US, the European analysts have to rely on their revenue stream coming from their local market knowledge, deep messaging insights and customer focus. To put it bluntly, they need to prove value otherwise they will be out of a job. This point may well be the most contentious and I am happy to discuss this point further.
Global Analyst House of the Year
This year has seen the larger, global firms dominate the awards when it comes to sector importance. It is of little surprise therefore that when it came to picking an individual firm who represented the highest value, Gartner came top. Their success should not be underestimated. In a time when many firms are cutting back on their analyst expenditure, the fact that the Gartner remains so highly recommended (even though they are far from cheap) is tantamount to the calibre of people they have working for them as well as their relevance and influence they bring to the table. Peter Sondergaard, SVP & Global Head of Research, Gartner was delighted at Gartner’s recognition and explained:
We really value this feedback from the analyst relations community as we are fully committed to constantly improving the quality of our products and the service we provide to all our clients worldwide.
I am especially pleased to see that Ovum and AMR can be recognised after they both missed winning ‘importance’ awards by sector by coming in fourth place. As an aside, and similar the UK premier league, it is always refreshing and healthy for there to be a highly competitive market where the larger firms cannot rest on their laurels and must continue to innovate or be overtaken by the competition.
EMEA Analyst of the Year
|1st||Jon Collins, Freeform Dynamics|
|2nd||David Mitchell, Ovum|
|3rd||James Governor, RedMonk|
|4th||Steve Blood, Gartner|
|5th||Neil Rickard, Gartner|
It has been a great year in Europe for boutiques. These firms, more than any, have had to challenge traditional analyst business models and the boundaries in which they operate such that the art of defining what an analyst is and does has had to change. Nevertheless, a few firms with considerably fewer analysts have seen their share of voice rise disproportionately – within the market they are recognised by AR Pros as being able to contribute a level of service that is exemplary. Jon Collins, who has recently taken over the role as MD at Freeform Dynamics explained upon receiving his award:
I’m delighted to be called out, I see this as a vote of confidence not just for me but the whole Freeform Dynamics team, not to mention its collaborative philosophy and approach, which keeps us all grounded in the real world of mainstream IT usage and makes this job such a pleasure to do.
EMEA Analyst House of the Year
Gartner once again steal the show. With a solid presence of industry experts, they are recognised as being the best in the region. However, a significant number of ‘boutiques’ also make the top 5 – edging out likely candidates such as IDC and Ovum. In the previous post I explained that it is of little surprise that firms are cutting back and focusing on the analyst houses that have the greatest global reach. However, it is somewhat refreshing that other houses have managed to carve out their own niches – notably: Verdantix and Quocirca in the green IT space and RedMonk and MWD in the developer/ IT Pro sector. It is in these smaller, areas where ‘boutique’ firms have managed to push their own USP and become sector leaders.
Comparing important analysts and ‘analyst of the year’
it’s quite an interesting dichotomy between the analysts who were voted as most important by their coverage areas (as it highlights perceived expertise) compared to the analyst of the year overall ranking. The characteristics that stand-out amongst this crowd are difficult to combine but necessary to be a good analyst:
- Social/Relationship (ease to deal with)
- Domain Expertise
- Influence/Presentation skills
My congratulations go to all the firms and individuals who have been recognised with awards. The third and final post to be published in a couple of weeks will look at which firms provide the greatest offering for bespoke research, consulting/inquiry and reports. It will also identify which firms have increased in relevance the most over the past year and the key reasons why people tend to work with analysts in the first place.
As I complete this second post, a statement that Vinnie Mirchandani made to me when I was discussing the definition of an industry analyst sticks to my mind:
“analysts” are just a small subset of a 1000 points of influence
Regardless of the debate regarding ‘who is an analyst?’ – a clear point remains. We work in a time where those that can influence buying decisions are in high demand. If analysts wish to remain a significant player within this, they must continue to offer the level of service and value that the firms and individuals who have been recognised by the IIAR in these awards provide.
This survey was open to anyone who works in analyst relations in any country, either in-house or at an agency/consultancy. In order for someone’s entry to be validated, they had to submit their email address and company name to verify they not an impostor trying to distort the results. This personal information will not be distributed or used beyond sending copies of the results to all participant. The survey was open for specific period of time and IP addresses were taken to ensure that someone could not vote twice. A total of 137 AR Pros completed this survey.
The survey specifically focused on an individual’s perception of the analyst world. A full list of every analyst house was made available for respondents to select their preference.
Respondents were asked to specify their submissions based upon geography and segment. Based upon these criteria further analysis could be made of the results to identify specific regional or segment champions.
If you have any questions or comments about this survey please contact me (@jonnybentwood)
- IIAR> Webinar: Analyst Pet Peeves- Things AR Pros need to pay attention to
- IIAR> Webinar: partnering with industry analysts for effective AR
- Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020
- Announcing the IIAR> Awards 2020!
- Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?
- A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019
- Who will be the IIAR> Analyst of the Year 2019?
- Have Yourself a Merry Little Christmas Party: IIAR Christmas Networking Party 2019 celebrating the Analyst of the year and the Analyst Firm of the year
- The IIAR Tragic Quadrant 2018
- IIAR> Analyst Of The Year 2018: The Awards Unwrapped.
- We know if you’ve been good or bad.
- Around Margaret Adam from IDC in 10 Questions
- The IIAR Tragic Quadrant for 2017
- IIAR Webinar: Tragic Quadrant
- Winners announced: IIAR Analyst of the Year 2016
- Who will be the IIAR Analyst of the Year 2016?
- Around Dan Bieler from Forrester in 10 questions
- Around Errol Rasit from Gartner in 10 Questions
- Winners announced: IIAR Analyst of the Year 2015
- Who’s the IIAR Analyst of the Year 2015?
- The IIAR “Tragic Quadrant”
- The IIAR Analyst of the Year 2014
- The IIAR Analyst Firm of the Year 2014
- IIAR Analyst of the Year 2012: Winners Announced!
- Results announced – IIAR Analyst of the Year 2012!
- Don’t forget to vote – IIAR Analyst of the Year 2012!
- IIAR ANALYST OF THE YEAR 2012 – Voting open!
- IIAR Analyst of the Year 2012: All new criteria
- And the IIAR Analyst of the Year 2011 is…
- Final reminder: IIAR Analyst of the Year survey closes 30th Sept
Great post from Jeremiah Owyang from Forrester on the The 7 Tenets of the Connected Analyst.
My question to him is: how do you devise a research agenda and how maintain the right distance to separate reporting/blogging from analysis when your online life is connected, virtual and immediate?
This week we have the pleasure of interviewing R “Ray” Wang from Forrester Research. In his spare time, he also contributes to the insightful Software Insiders blog. Thanks to Ray for his insights on the Software industry and also some thought provoking views on the IT Analysis industry too.
- What are your coverage areas?
Research agendas for the business process and applications role focus on sustainable enterprise application strategies that include areas such as organizational readiness, vendor selection, software licensing and pricing, contract negotiations, instance consolidation, and SOA strategies for packaged apps such as ERP, Order Hubs, and Project Based Solutions. In addition, research focuses on business processes such as the order management cycle and continuous customer management, and I look at functional areas such as customer data integration and the impact of service-oriented architecture (SOA) on packaged applications. From a technology strategy perspective, I spend time evaluating the the emerging area of software ecosystems for SI’s and ISV’s.