Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter.
- What are your coverage areas?
I research and advise a specific role, the technology marketing professional. I help them to be successful in their marketing processes, organization and automation by relating best practices.
- What are your opinions of the IT Analysis Marketplace and where do you see it going?
It is changing dramatically. Analysts are still influencers but that aspect of their game is receding. They are taking on new functions and delivering insights to new audiences and in new ways. Continue Reading →