We are excited to announce the date of our famous IIAR Summer Party which this year will be an end of summer party. With the world opening again and all of us enjoying more travel and events, we thought that a slightly later than usual date will ensure that most of our peers and industry …
Save the Date: The IIAR> End of Summer Networking Party Read More »
Join us on the 14th July 2022 for a presentation from Forrester’s Danielle Jessee (LinkedIn)/ Manager of Evaluative Research and Stephen Powers where they will share recent updates on Forrester’s methodology. This webinar will provide AR pros with the information they need to plan strategic and impactful engagements with Forrester this year. We are excited …
I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by …
[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms Read More »
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
Join us for a presentation from Chris Andrews / VP Research Product Management, Forrester (bio, @chrisandrews50) for an overview of Forrester’s research portfolio.
Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for …
London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the …
A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 Read More »
Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a …
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a …
[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester Read More »
This week, Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, for $245 million in cash. Larry Dignan at ZDNet did a great job breaking down the deal here. As with all acquisitions, many of the details have not been decided or announced yet, but as I long-time client of both firms, I …
Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant …
The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.
Professor Neil Pollock looks at the role industry analysts play in creating today’s markets and asks: Who is shaping this dynamic digital world?… The words digital economy conjure images of young, tech-savvy entrepreneurs breaking moulds in a world where technology is disruptive. But could the reality be much more mundane and mercantile?
Today we ask our probing questions of Dan Bieler from Forrester. Dan (Linkedin, @DSBieler) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals 1. What are your coverage areas? Key focus areas include customer engagement strategies, the mobile mind shift, and digital transformation.
The IIAR Analyst of the Year 2015 is @JulieDShort and the IIAR Firm of the Year 2015 is @Gartner_inc #ARchat
The IIAR Tragic Quadrant: which analyst firms are impactful, relevant and easy to deal with?
What did @vtmilligan from @forrester said at the IIAR London Forum? #archat
IIAR UK Forum and Webinar with Victor Milligan, CMO at Forrester Research Forrester’s new Chief Marketing Officer, Victor Milligan, will be coming to IIAR UK’s member event on Thursday, April 30, 6-8 PM UK time, to discuss the company’s “Age of the Customer” strategy and the future direction of its Marketing organization. You will leave …
Forrester Research Chief Marketing Officer to Speak at IIAR UK Forum – 30 April 15 Read More »
IIAR Analyst of The Year 2014 is Ray Wang / Constellation (LinkedIn, @rwang0)
In second place comes Liz Herbert / Forrester (LinkedIn, @lizherbert) and in third place ex-aequo Andy Butler (LinkedIn) and Chris Pang (LinkedIn) both at Gartner
The IIAR Analyst Firms of The Year 2014 are @Gartner_inc @Forrester @IDC @ConstellationRG @HfSResearch @ventanaresearch @smbgroup @Just_Clarity #AOTY #ARchat
