Archive | IDC

Jan 12th IIAR Discussion Group for Mobile World Congress

Yesterday’s Teleconference on best practice AR for GSM featured Liz Pellegrino, Program Director for GSM, Elizabeth Rainge, IDC analyst, and Jon Peet, Head of Industry Analyst Relations, Nokia Siemens Networks. The panelists shared their expertise and recommendations for getting the most out of Mobile World Congress taking place in Barcelona in February. They also discussed some of the challenges involved in managing executive interviews with the large number of analysts who turn out for this event.

Members can find the notes from this call here.

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Gartner details the MQ process

Gartner Magic Quadrant for IT Services for Communications Service Providers, Worldwide ;  Published 19 July 2017 - ID G00314283 Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?,  do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.

Gartner’s MQ continues to be the source of much debate, mostly since it pits vendors against each others some are bound to be disappointed (a MQ with all vendors in the leaders quadrant won’t probably be of much use to IT buyers).
Gartner has overhauled the process in the last 5 years and made it quite robust now, though the weightings and ratings are still not publicised (a key difference with Forrester’s wave and IDC’s Decision matrixShort List).

No one asked for my opinions, so here they are:

  • it’s better to be in than not, even if in the niche quadrant
  • an MQ is better than a Marketscope (I don’t like rating vendors against a linear scale because it implies you should choose the one to the right)
  • an MQ is still only 2 dimensions (hear below Gideon Gartner on this point)
  • allocate enough time, about 100-120 man hours per MQ on the vendor side
  • make sure you manage your constituents expectations and get their support
  • IIAR members should read @edgyurko’s Best Practice Paper (link below)

Does this help? What is your experience? Do you have any tips?

 

Related posts:

13/1/11 edit: corrected the “IDC MQ” name after Vuk’s comment (below).

All previous posts on the Gartner Magic Quadrant (and more)

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Join the IIAR for AR Best Practice Teleconference at Mobile World Congress

As a result of several requests, for the second year the IIAR will host a best practice AR teleconference focused on the Mobile World Congress (MWC), which takes place in Barcelona this February. The event is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment? Continue Reading →

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The IIAR Analyst of the Year 2010

This year the IIAR conducted the largest survey yet to identify who AR pro’s believe are the best firms and analysts in the market. These awards, summarising the votes of over 150 participants, reflect a significant change from previous winners and demonstrate that in a year of monetary uncertainty more focus has been spent geared towards the large international houses as oppose to the regional boutiques.

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Around Douglas Hayward from IDC in 10 questions

Today’s star analyst in our reasonably priced Around in 10 Questions series is Douglas Hayward from at IDC. You can find Douglas at Twitter under @douglashayward.

1. What are your coverage areas?

From October 2010 (earlier in reality), I’ll be co-ordinating IDC’s Western European IT services and business services forecasts (business services basically means business consulting services and BPO). I’ll also be running the European Services: Markets and Competitive Insights subscription research program, an overview program that tracks the dynamics and fortunes of the European services market, and those of the key vendors.

I’m also launching a very exciting new IDC service that I can’t talk about yet.  As well as all that, I’ll continue tracking the business consulting market in Western Europe – but note that from October onwards, I’m no longer officially tracking BPO in Western Europe. I reckon I’ve got enough to keep me busy without BPO. Continue Reading →

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Around Mike Fauscette from IDC in 10 questions

Michael Fauscette from IDCToday’s star analyst in our Around in 10 Questions series is Michael Fauscette who heads up IDC‘s enterprise software team. You can find Mike on Twitter under @mfauscette and on his blog www.mfauscette.com.

  1. What are your coverage areas?
    I run the Software Business Solutions Group at IDC which includes coverage on enterprise software: ERP, CRM, PLM, PPM, SCM, Collaboration and Social Software plus SaaS, Cloud, Open Source Software, Software pricing and licensing and software partners, channels and alliances. My personal research is mostly focused on emerging trends and hot topics in enterprise software which includes things like social business, the mobile enterprise, usability and cloud. Continue Reading →

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IDC Reveals its Global Strategy and Research Agendas at July IIAR London Forum

Martin Canning and Philippe de Marcillac, IDC 

The July IIAR London Forum, hosted by Waggoner-Edstrom in Covent Garden,  was well attended by IIAR members.  IDC analyst Martin Canning was joined by Philippe de Marcillac, Executive Vice President, International Business Units and provided valuable insight into IDCs global operations and coverage.

A full recap of the Forum is available to members here.  A special thanks goes Annemiek Hammelink, Waggener-Edstrom, for hosting the Forum, and to Charmain Chan (@CharmainChan) of Edelman for providing the minutes.

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July IIAR London Forum Features IDC Speaker

Our next IIAR London Forum is set for Tuesday, July 27th.  We are delighted to welcome guest analyst Martin Canning, Vice President  of IDC EMEA who will provide an update on strategy, research agendas, and how to best work with IDC. The Forum kicks off at 3:45 p.m. with a limited number of guest places  available for those who have not previously been to an IIAR event.

Members can register with the IIAR secretary jcourtenay (at) analystrelations . (org) and email questions to lleforestier at the same email domain.

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Downfall: Gartner MQ and learnings

Late last week I resurrected a common meme around Hitler’s downfall video but this time applied it to analyst relations.

In the original post, I simply let the parody of the video speak for itself but after reviewing the many comments on the blog and on twitter, I have noticed that quite a few people are commenting about what they can learn from this. Continue Reading →

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[GUEST POST] Briefing tips and best practices from Lisa Rowan / IDC

Analyst PhotoOur guest post today is from Lisa Rowan (@lisarowan), IDC’s Program Director for HR, Learning and Talent Strategies.  Read on for Lisa’s tips for briefing analysts from the analyst perspective.

There are excellent resources available to assist the AR profession including IIAR but on this side of the briefing table, it seems like that advice is not universally followed. As analysts we get a steady stream of requests for our time and often for a first introduction. I’d say that for the most part this goes well but there are some tips I thought might be worth underscoring to make the briefings effective for you and the analyst. For a lot of you, these might seem obvious but trust me that I wouldn’t write these tips if there weren’t situations where these things occur.
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Team Work Needed for 2009!

DARA Event on 20.1.2009 / Podcast about the IIAR

As the year has started with some of the most negative predictions we have heard for the past years, it becomes obvious that close collaboration between AR professionals of different companies and among AR and IT research professionals will become even more important than before.

One little step towards this objective are the local events organized by the IIAR and its associated organizations and chapters. In Germany, a few volunteers and I have also worked to bring AR and IT research together.

Next week, we want to strike a balance and look ahead:

Tower Bar Frankfurt/Main (IIAR website)For the 20th of January this year, the German Analyst Relations Working Group, which is closely working together with the IIAR, is organizing a fireside chat and networking dinner in the city center of Frankfurt / Main. The official title is: “IT industry and the IT research industry in times of economic slowdown”

We are enabling networking and discussions between important analyst relations professionals on the one side and important analyst houses on the other side. We have seen extremely positive reactions to our plans from both, the IT industry and the analyst houses.

The event is almost booked out by now and has been organized with the help of three sponsors: Fujitsu Siemens Computers, IBM Germany and Wilken, a German software company. Continue Reading →

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Using a briefing request form to capture information for the sales force

I recently came across another blatant example of an analyst firm misusing the process by which analysts are invited to attend a vendor briefing.

I was looking to set up a briefing with IDC’s Energy Insights. Although the analyst had accepted the briefing, the company still wants me to complete this form. According to the group operations manager: “This is a standard company policy when requesting a briefing with our analysts.”

Now although it’s a pain, I don’t usually have a problem filling in vendor briefing request forms.

For those who aren’t familiar with them, these are normally used to capture information that will help:

  1. the firm ensure that all relevant analysts are aware of the request, and
  2. the analysts decide whether or not to accept a meeting.

But it’s a bit annoying when the analyst firm is using the process to capture information that is obviously more relevant for its sales force than the analysts.

For example, alongside the regular stuff (eg what’s the briefing about, who would it be with, tell us about your company), Energy Insights wants to know:

  • Who is the head of marketing for your company? (Name, title, email, and phone)
  • Who is the head of product marketing for your company? (Name, title, email, and phone)
  • Who is responsible for your company’s strategic planning? (Name, title, email, and phone)
  • Does your company use market research to assist in strategic planning?
  • Does your company currently have any relationships with other market research firms?
  • Would you be interested in learning more about our services in your market area and the benefits of having a relationship with Energy Insights?

Easy enough information to provide – but does an analyst at Energy Insights really need to know this information in order to qualify a meeting? I’d love to know.

Now if it’s for use by the sales force… well, that makes more sense. I can see why an analyst firm thinks it’s a smart idea to capture all this information. Lovely juicy contact data for the new business machine.

But IDC, why not be honest (and obviously honest) about why you want it. Otherwise, this feels a bit slimy and underhand.

Note
I checked the other IDC companies as well:

IDC itself requires a considerable amount of information but you can see that it would all be useful to the analyst team. It’s roughly in line with the information requested by Gartner. Forrester Research (registration required, but it’s free) and Yankee Group.

However, Manufacturing Insights, Financial Insights, Government Insights, Health Industry Insights and Global Retail Insights – well, they all demand the same information as Energy Insights.

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The IIAR Analyst of the Year survey — and the winner is….

Over the past few months, the IIAR have been running a survey to identify who AR practitioners believe should win the award of ‘analyst of the year’. With over 116 respondents from around the world, the number of firms and individuals that people wanted to recognise was extraordinary (191 different analyst names and 103 separate houses).

For an analyst or their company to have made the top 10 is a truly remarkable achievement and my congratulations go to them. Specifically though a few individuals and companies should be highlighted:

Ray Wang, Principal Analyst with Forrester Research, Inc., is the analyst of the year. Respondents praised his insight, depth of industry knowledge, and independent voice. Runners up for the title

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Around Rüdiger Spies from IDC in 9 Questions

R SpiesThe IIAR has started a series of email interviews, where analysts from around the world are presented. We have talked to Rüdiger Spies from IDC . Thanks again fo him for the time he spent to give us some insight about IDC and the industry.

 

 

1. What are your coverage areas?

A) It’s pretty broad – basically Enterprise Applications (ERP, CRM, SCM, DW / BI, etc.) combined with architectures (SOA), integration technologies and related applications (i.e., BPM, workflow, mashups, social computing). As enterprises tend more and more to establish a common platform as their backbone system, integration among the different pieces becomes more weight than pure point to point approaches technologies. Seamless integration and cross system, cross dependent and cross enterprise workflows become paramount to success in multi-enterprise business networks.

B) A second focus area is intellectual property (i.e. patents, trademarks, IP portfolios, licensing). I am working with the patent law firm DHS in Munich, Germany and focus on the high-tech industry.

 

2. What are your opinions of the IT Analysis Marketplace and where do you see it going?

The market has matured and will continue to do so. A number of niche and boutique firms have grown under the price umbrella of the three big players. Computer technologies will continue to need advice at management level, however required skill levels and visible engagement of solid analysts will continue to increase. Lightweight analysis is in many instances already available on the internet. I think also the
requirement to think across technologies, across vendors and across subject area will increase.

 

3. What’s your typical day like?

Well, in the morning I get up, have my tea and start to work. That might be in Munich, Paris, London or in Boston or wherever our services are required.

 

4. Now, c’mon, tell me an AR horror story?

The day before the official analyst conference started the vendor had organized some outdoor activities. Unfortunately, two of my colleagues got seriously hurt during the outdoor activities. That was not a good
start to the conference.

 

5. How do you position your firm? What is your business model?

We are global IT and related industries market and trend watchers with the longest successful track record in the IT analyst market.

 

6. What is your research methodology, in 255 characters or less?

The research is going into many dimensions. There are ongoing market development studies that are based on a globally integrated model.
There are region or country specific studies and there are studies that are developed as part of special interest groups. All quantitative results and qualitative trends are based on primary industry research. In the vertical industries we rely on a team of experienced industry professionals. Overall the approach is structured and consistent – the best results combining a top down and a bottom up approach.

 

7. Tell us about one good AR practice you’ve experienced or one good AR event you’ve attended.

Good events respect the time constraints of analysts and care about travel convenience. Don’t choose strange locations. And the best AR people should work in a similar manner as analyst do. This way vendors are able to coordinate AR work on a global level.

8. What are your offerings and key deliverables?

 

In a nutshell – on one hand everything vendors need to know to make future oriented strategy decisions … and on the other hand everything required to tactically address specific markets. End users get the best insight into trends and mid to longer term developments in the industry that is influencing their ability to operate

9. Do you have any hobbies or favourite restaurants / food that you’d like to share with us?

 

Analysts are in many instances social people, however they still care about their privacy.

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IDG to merge IDC with Gartner?

We have heard today (from three sources) that IDG, the parent of IDC, intends to buy Silver Lake Partners’ share in Gartner and the holdings of CEO Eugene Hall. As part of the deal Neil Bradford, former head of Forrester Americas, and Anthony Parslow, until recently head of Datamonitor, will replace Gene Hall as co-CEOs. Bradford will direct the US business; Parslow (who serves on IDG’s board) will head Gartner’s troubled operations outside the Americas. This is obviously news that will shape the industry – you have seen it first here!

Generally speaking, this isn’t a surprise.

– Silver Lake was, for a long time, the largest shareholder in Gartner. As the firm’s stock price rose it aimed to cash in its gains. Despite a large share buy-back by Gartner, the value of the shares has now fallen. Silver Lake is looking for opportunities to exit. IDG will pay a 7% premium over the current Gartner stock price.

– IDG has a strategic orientation towards expanding its share of the analyst industry. It narrowly lost out to Gartner in bidding for META Group. It sees the possibility for a roll-up spanning different price points across the value chain. IDC’s end-user Insights businesses could gain from the custom-consulting and mid-market work that Gartner cannot do economically. The businesses could also benefit from common base data, as the Datamonitor companies do.

– Gene Hall has revolutionised Gartner, and taken it to a new level. It’s a good time for him to cash in and move on.

However, we are skeptical of claims that IDG will merge IDC and Gartner. There are two strong brands with different positions. The main opportunity in the closer co-operation is for IDG’s non-IDC services to reuse and promote Gartner research, and to use IDG’s events business to rebuild Gartner’s now-sold vision events business.

To see a copy of IDG’s statement, please click here:
http://tinyurl.com/2q9j9y

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IIAR members feel Forrester rise, Bloor falls

Horizontal is external influence (external of the vendors). The vertical percentage is the nett of (percentage of respondents who think the firm is rising in influence - those who think it's falling).

At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence.

Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working party, who selected the firms listed.

The chart above shows the results, after the ‘falling’ percentage’ (for each analyst firm, the percentage of IIAR members surveyed who felt that its influence had fallen) has been subtracted from the rising percentage (thanks to Ludovic for working out how to embed the chart in this post).

For those in the know, the results are not too surprising: Forrester is the big riser, with IDC, Ovum and Yankee all doing well. The big losers are no surprise either: Bloor, Frost and Butler.

But what interests me is the trend line: generally, AR managers fell that the smaller and less influential firms are falling in influence, while the larger firms are generally rising in influence.

This really reinforces my opinion about the smaller analyst firms that trade on free research and internet profile. While their research is certainly worth reading, some vendors’ inflated expectations of 2006 now seem to be turning into sober judgement about where the real influence is building up.

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